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Examples of Current Marketing, Business, Technical Articles continued
- Article Dates:
- 2024
- All Months
Displaying Matches 1 thru 20 of 44 Found. NEXTLAST
Happy New Years to you and yours, from all of us at Pembertons!...
A Heartfelt Message From Lee & Jim Pemberton . . . . . . You, as one of our customers, readers & friends make up 90% of our business activity. Jim and I treasure our special relationship with each of you more than we could ever show, and we want you to know that we are very thankful for your continuing relationship....
Here are a few things you need to know about the major social media channels used mostly by your local customers and prospects. These are also the most available as well as affordable for your visual storytelling content. Actually, in my experience, our professional cleaning industry mostly uses Facebook services. ...
|IMAGE1|As fine fabric specialists, we should be constantly aware as to whether our cleaning process might affect the color, texture, and useable life of the material....
Visual storytelling works because it resonates with people. Human are natural storytellers. We see ourselves in the story’s characters and experience their emotions vicariously. But just because it’s natural doesn’t mean anyone can do it. Visual storytelling often fails because of these following 7 common mistakes !...
How do you effectively demonstrate the benefits of your professional cleaning services to your market of customers and prospects? The absolutely best way is through “visual storytelling”, where you show rather than tell! This article contains the basics for using before and after “visual storytelling” in your professional cleaning business....
A Heartfelt Holiday Message From Jim & Lee Pemberton You, as one of our valued customers, readers & friends make up 90% of our business activity. Lee and I treasure our special relationship with each of you more than we could ever show, and we want you to know that we are very thankful for your continuing relationship....
“An infographic is a piece of visual content that combines data visualization such as images, graphics, and storytelling, all wrapped up in a compelling storytelling approach to share valuable information.“ As a skilled cleaning professional, this flexible information sharing technique commonly referred to as an Infographics offers you the chance to build a better relationship with your employee's, prospects, or customers by providing this complex type of information in a way they can understand it!....
Storyboarding is the first step in planning visual content! The storyboard is like a blueprint that maps the content fully from start to finish. This technique was developed for film and animation but is now used very effectively by professional cleaning services, as well as many types of home repair & maintenance services that want to tell an impactful story....
Marketing on social media takes a bit of creativity. You have to adapt your marketing message to the platform and audience in order to reach your target market with your message. The only way to get it right is through a bit of trial and error, and this post has some solid guidelines to get you on the right track:...
The most crucial step in creating an effective marketing message is identifying your target market! Your message needs to speak directly to their needs and explain how your cleaning services meet these needs. How it does this is the single biggest factor that determines the success or failure of your marketing! So, if your marketing isn’t working, it could be because you haven’t yet defined your target market clearly enough!...
Rather than pointing out odor (which may embarrass your customer), your use of the "Free" UV light and moisture sensor inspection, will point out the stains "visually", which is not as embarrassing as telling your customer that you notice an odor in their home.
Such pre-inspections should be offered free of charge to any customer who owns pets; in fact, you might be surprised how many don't notice minor stains (these attract soil and look like "dirty spots" and the owners are often totally unaware of the odor....
You may only get one chance to tell your target market about the unique benefits your specialty cleaning services offer! In order to do this, you have to craft the right marketing message that will grab your target customer’s attention and convince them to buy! Following are5 steps to crafting a compelling marketing message:...
When you’re crafting your marketing message, you need to know your customers and your specialty cleaning services well so that you can explain how your offer solves their problems. But there’s one more party you need to examine very carefully: YOUR COMPETITION! Following are five solid reasons why you should spend some time studying your competitors when creating your basic marketing message: ...
The low wetting factor of "Dry Tools" have greatly reduced the likelihood of bleeding, browning, and shrinkage, even with delicate fabrics such as jacquard and raw cotton fabrics. You must remember, however, that these tools REDUCE the risks of bleeding and browning, but do not guarantee against it!...
Your marketing message should explain to your target market the unique values your cleaning services offer them. However, before you can explain these special values, you need a solid business strategy! With this strategy in place, it’s much, much easier to drill down and clarify the message you need to get across to your market....
Designers are now using "Tencel" in addition to viscose for large area rugs as well as installed carpet. "On location" cleaning professionals must be very careful before choosing to clean Tencel or viscose.
Tencel or Viscose may be present alone in a carpet's construction, or it may be blended with wool. . ....
There are 3 valuable keys to growing your business without needing to invest a great deal in facilities or employees. This post contains useful techniques that any business, big or small, can use to scale up and work smarter — not harder!...
We now live in an era where pet ownership has changed in ways that could not have been predicted! The astronomical growth of pet ownership has made uncollected pet feces a serious problem in many communities where renters have dogs. How does this change in pet ownership and attitudes affect you?...
Growing a business requires a great deal of hard work and perseverance. But there’s more to it than that. Good leaders set aside time to look to the long-term and plan strategically. Then, they can guide their business’s growth, no matter what challenges they face. And this isn’t just for big businesses! If you’re a small cleaning business owner or entrepreneur, you need to be spending time on strategic planning in order to grow your business....
