How Your Competitors Must Influence 
Your Marketing Message

                             Blog Post #3:

When you're crafting your marketing message, you need to know your customers and your specialty cleaning services well so that you can explain how  your offer solves their problems. 
    But there's one more party you need to examine very carefully: 
     YOUR COMPETITION! 

Following are five solid reasons why you should spend some time studying your competitors when creating your basic marketing message: 

  **#1 – “Set Yourself Apart in a Competitive Market”

In other words, what makes your specialty cleaning services different from other cleaning services on the market? In order to understand this, you need to know what your competitors are offering, so you can set yours apart. 

   **#2 – “Gain Insights into Your Target Market”
Studying your competitors can help you gain insights about your target market.

You can see how they're communicating with their markets to get a better understanding of them. See what pain points they address in their marketing messages.
Why are they doing this? 

You don't want to steal their ideas, but you can use their content to help you better understand your shared market. 

   **#3 – “Monitor Your Competitors' Reputation”
You can also gain insights by looking at how your shared market interacts with your competitors. 

For Example: Look at comments on their social media posts or online reviews of their cleaning activities. 
You'll find customers giving their opinions and asking questions. Sometimes, you can find negative feedback and gain insights into sections of the market your competitor doesn't serve well.
You can then identify in your marketing message how you do.

   **#4 – “Discover Trends in the Market”
Your competitors can clue you in to emerging trends and recent changes in the market if you watch closely 
They may know something you don't know. For example, you might see their marketing content using a new industry buzzword or see them expanding into a new segment of the market. 

In the very same way, your competitors can alert you to emerging potential threats in the market. 
Let their mistakes help you avoid making them yourself. You can take these threats into consideration as you craft your marketing message. 

   **#5 – “Improve Your Content”
Watching your competitors can help you with your content strategy as well. 
See what types of content they create and how they incorporate their marketing message in each. 
Once you craft your own marketing message, you'll need to develop a strategy for how to use it in your content. 
If you know what your competitors are doing, you can better decide what you will do. 

It takes a great deal of time, research, and careful consideration to craft the right marketing message, but this effort will pay off if done well. 
One very crucial source of information in this process 
is ‘your competition' in the market!

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