How to Adapt Your Marketing Message to Social Media

                     Blog Post #5:

Marketing on social media takes a bit of creativity. You have to adapt your marketing message to fit the platform and audience in order to reach your target market with your message.  Frankly, the only way to get it right is through a bit of trial and error, but this article provides solid guidelines to get you on the right track: 

  **#1 – “Choose the Right Platforms for Your Use”

* Facebook. --  Facebook is the largest social media site. 
Facebook is a place where people of all walks of life interact with friends over common interests or problems. This social media site works well for most professional cleaning services that I am aware of.
 
* YouTube. --  YouTube videos are especially good for professional cleaning service demos, as well as interviews, instructional videos, and behind-the-scenes looks at your company.
 
  **#2 – “Don't Try to Shout Over the Crowd”
When you get on any social media site, it's overwhelming how much content is being posted and shared at any given time. It seems daunting if you haven't used social media for marketing before. But remember that you don't have to out-shout anyone. A major problem is that information is frequently not accurate for a number of reasons.

The goal isn't to be the biggest voice on the site, but to find your people and connect with them so you can put your offer in front of them.

   **#3 – “A Plan for Your Marketing Message”
Create a goal for your marketing message on social media and make it specific:
  (a)   What do you want to achieve and at what time? 
  (b)    Set a goal that includes numbers; for example, 50 new email         
           subscribers per month through Facebook content. 
  (c)    Create a plan for monitoring and reporting to determine whether     
          you reach your goal or not.
         This will help you make improvements and refine your marketing
         message over time.

   **#4 – “Study the Competition” 
A good place to start is to analyze the competition. 

(a)    For each social media platform: 
        Follow companies that offer something similar to yours or overlap with     
        your audience. See what they're doing and see how much people are     
        engaging with their content. 

(b)   You're not stealing ideas, but simply watching them to learn from their     
        efforts about what works and what doesn't. You can also get ideas on how     
        to set your social media marketing message apart from others. Try doing     
        something they're not.

   **#5 – “Social Media Marketing Message Basics”
Your marketing message is unique to you and how you use social media to 
convey it is as well. However, there are some general guidelines to using social 
media that you should follow:

    * Be social. 
      Your presence should be friendly and casual. 
      Don't be afraid to engage with others as that's what drives social media 
      interaction.

   * Stay positive. 
     Don't post anything negative or anything that could be taken as 
     negative. 

   * Be interesting. 
     You're trying to engage your followers, so think of things that interest 
     them to post and talk about.

   * Listen well! 
      Focus on listening carefully to your customers. 
      Social media is a dialogue and you'll learn a great deal about what's 
      working and what's not working with your marketing message by seeing 
      how people interact with it.

  * Don't promote! 
     Instead of promoting, focus on helping people solve their problems! 
     This will lead them to take an interest in you and learn more about the 
     specialty cleaning services you offer. 

   **#6 – “Crafting Your Marketing Message for Social Media ”
Is your marketing message ready for social media? 
The very first step is to craft the right message that communicates the unique 
benefits of your specialty cleaning services to your target market. 

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January 9 & 10, 2025
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

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In this class you will learn 'What to do" + "When to do it" as well as  "How to do it  . . .   "Hands-On"!

I'll be offering this class at our home location in McKeesport, PA.

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