Why Your Marketing Message 
Needs a
Clearly Defined Target Market

                                   Blog Post #4:

The most crucial step in creating an effective marketing message is identifying your target market! Your message needs to speak directly to their needs and explain how your cleaning services meet these needs. 

How it does this is the single biggest factor that determines the success or failure of your marketing! So, if your marketing isn't working, it could be because you haven't yet defined your target market clearly enough!

   **#2 – “Give Your Message a Recognizable Focus”
The right targeting defines your message focus. You can't be all things to all people and if you try to be everything for everyone, you'll end up appealing to no one!

Casting your net too wide will bring in prospects who won't eventually buy!
You'll waste time and effort nurturing these leads with no result. Targeting tightens up your message so that from the very beginning, you're only spending time on people who will actually benefit from using your services. 

   **#3 – “Specificity” – They're Looking for 'YOU'!
Your prospective buyer is looking for a message that resonates. They're skimming their social media news feed distractedly and ignoring most of what they see there.
How do you make your content stand out?

Through targeting a specific set of people and studying them, you deeply understand the interests of the people you want to reach. You can figure out how to create compelling content that grabs their attention and draws them in.
Targeting helps you set yourself apart from the masses of other messages they receive every day. 

   **#4 – “Learn Your Target Markets Pain Points”
The most important thing to know about your audience is their "pain points". 

You have to understand what problems they face so that you can show them your unique cleaning services are the solution. Targeting helps you clearly understand what this pain is and how you can address it. 

   **#5 – “Targeting is Essential to Marketing Research”
Before you invest a great deal of time and energy into a marketing campaign, you need to make sure there actually is a market for your specialty cleaning services. The research that goes into building a customer profile helps to clarify that this market exists and how much opportunity there really is. 

   **#6 – Refine For The “plus profit” Segments in Your Market
Using this research step, you should refine your target market. You may start out with a general idea only to discover that there is an under served segment of the market you can target more effectively. 
You can then adjust your marketing for this smaller segment of the population where you can get greater results with less effort.
Pet groomers as repetitive lead resources (for a commission) as an example.

   **#7 - First Step: Create “Your” Ideal Customer Profile!
              How do you successfully target your market? 

   (a) It starts with creating “your” ideal customer profile 
      > This profile contains demographic data and information on their values, tastes,
         needs, and pain points. 
      > It describes all of this in terms of “one single individual” who most needs your services. 

               This is the first step of any successful marketing campaign. 

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