From "Infographics to Action”
Simplify Complex Ideas by Using
Visual Graphic Storytelling!

     
       Blog Post #2:
       (part#2 of 5)

“An infographic is a piece of visual content that combines data visualization such as images, graphics, and storytelling, all wrapped up in a compelling storytelling approach to share valuable information. “

Infographics are particularly good at breaking down complex topics and making them easy to understand.

EXAMPLES:  An infographic might be:

>>> A series of bullet-pointed tips on a particular topic with graphics

>>> The explanation of a “system” like a home's plumbing or heat & cooling airflow

>>> A tutorial that shows how to clean something step by step

>>> Step by step comparisons of several stain removal cleaning systems

>>> A history that shows milestones of cleaning systems over the years

Any information can be conveyed into an attention-grabbing, easy-to-understand format in this format. Infographics are engaging and very often used on social media. 

SPECIAL NOTE:
As a skilled cleaning professional, this flexible information sharing technique offers you the chance to build a better relationship with your employee's, prospects, or customers by providing this complex type of information in a way they can understand it.

**#2 – “Set a Goal” 
Before you get started, choose a goal for your project. 
>>>  Who is your focus, & what do you want to share with your audience? 
>>>  What ‘pain' issue can you resolve for them?
>>>  What data can you present to them visually? 
Identifying this clear goal in the beginning will help you keep it focused as you proceed. 

**#3 – “Plan Your Layout” 
>>>  Once you know your goal, you can gather the elements of your infographic. 
>>>  Storyboarding is recommended as a suitable method to plan before you start              designing. 

Storyboarding is a visual planning technique long used in film and animation where you map out each “scene” of the video. 
>>>  You can create a big-picture outline before you get started.
>>>  This helps you outline and ensure that each element is on-topic and      
       you're not leaving anything out. 

**#4 – “Gather Information” 
Next, you're ready to fill in the details.
>>>  Gather the information your viewer needs to get the message. 

Use these visualizations wherever possible. 
>>> “Show rather than tell,” especially when a great deal of text is involved! 
>>> The power of an infographic is its visual aspect, so the more images     
       and visuals you use, the more effective it will be.

**#5 – “Colors and Other Design Elements”
Choose a color scheme that's appropriate to your infographic's topic. 
For example: 
>>> Issues related to the environment might use natural colors like          
     sandy brown or ocean blue. 
>>> Primary colors like red, yellow, and blue evoke energy or cheerfulness.
>>> Pick a handful of fonts that are clear and easy to read. 
>>> Use icons and illustrations to help explain ideas or make the content visually                    appealing. Include white space so the infographic doesn't feel crowded.

**#6 – “Keep the Ideas Coming!” 
Ideas for content can come from anywhere:
>>>  What common questions can you answer through this visual content?
>>>  What problems does your audience face that you can fix? 
>>>  What do they want to know? 

Infographics are really easy to make, so include them in your content calendar.

*******************************************************

January 9 & 10, 2025
Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course. Class size is limited for personal attention purposes, so register today.

In this class you will learn 'What to do" + "When to do it" as well as  "How to do it  . . .   "Hands-On"!

I'll be offering this class at our home location in McKeesport, PA.

Click here for class details

Click here for complete Learning Center Calendar

Click Here to Register For a Class

*******************************************************