Marketing continued

Before you can be sure that your Professional Cleaning Service has really started to grow, you need a realistic picture of its current status. Here are several relatively easy methods for evaluating that can give you a reliable picture. ... keep reading

Your business exists to solve customer problems that they can't or don't want to handle!  If you can do that effectively and produce a satisfied consumer, you're guaranteed to see your business grow. However, if you miss the mark, you won't see the business growth you want. Almost everything will originally revolve around this basic business "Ideal Customer Profile"!  ... keep reading

How can you determine if your business growth is going the way you want? You need easy to find & use, objective data to tell you whether or not Your business is achieving its aims, and what you need to do to keep growing. Following are six sources of essential metrics with valuable, (as well as easy to understand) information that you need to keep track of. ... keep reading

Recommendations are a type of social proof. For example, when your customer tells people how your services helped them, those people will want to try it themselves! (See end of this article for more details) ... keep reading

Goal setting is important for any size business, but your goals are likely to change as you grow from a small to multiple truck business. If you learn good goal-setting habits early in the life of your business, this will help you adapt as you company starts to grow. ... keep reading

In today's world, there are literally thousands of online and offline marketing strategies. Many of them are free or very low-priced, and the majority are easy to implement. When business owners start to learn about marketing, they're likely to download a stack of information products that each teach another strategy "guaranteed to produce results." But even before you do make that decision, it's important to have a strong foundation underlying your successful marketing.  Following is the basis on which your ultimate success rests: ... keep reading

A business needs to understand its customers emotionally to build rapport and offer an excellent customer experience. You must know your customers' needs well and act with their best interests at heart. All of this requires high EQ.  ... keep reading

“Social Proof” supercharges your marketing with customer testimonials!   We humans make purchase decisions based on what our peers think. Social proof shows that you're trustworthy and that you offer value. Check the Do's & Don'ts of testimonials here! ... keep reading

It is an absolute social reality that we humans are significantly influenced by the decisions of other humans! We see what our peers are doing and make our decisions based largely on what we see.  Their actions validate our decisions to act! ... keep reading

No matter how small your cleaning services business is, even YOU can get an “influencer” or “well known, respected authority” in your community to   endorse your cleaning services business! ... keep reading

Building an email list takes some time and effort. Some say it's the hardest "marketing/management” work a small service business does. But the benefits are well worth it. It's an excellent way to gather and qualify leads and build relationships with your subscribers. ... keep reading

  Email marketing is an effective way to build business relationships with your target markets. However, your high-quality content isn't going to accomplish this if your emails aren't being opened!   With just a few simple, but important strategies, you can ensure that your subscribers are opening your emails and enjoying the values you offer!  ... keep reading

The moment a new subscriber joins your list, you have a golden opportunity!    This Email contact may well be the first "business to buyer" point of contact you have with many potential buyers. It shapes how the subscriber sees you and sets the tone for the relationship you'll build with them. This all starts with an "onboarding sequence"! ... keep reading

If you aren't using email marketing, you're missing out!  Many methods have come and gone over the years, but email marketing has endured as one of the most effective ways to increase sales and build lasting relationships that small businesses like ours can use.     ... keep reading

When you do research regarding email marketing, chances are, you see articles with tips for growing your list, creating content, and boosting sales.  But what no one seems to be interested in talking about might be the most important aspect of email marketing – “following up with customers after the purchase”! ... keep reading

 Email is a huge part of everyone's life these days! There are few people who go through a day without checking it. This is why email marketing is still the best, most personal, efficient method to engage your customers and prospects!  ... keep reading