How to Prioritize Your Goals 

                         
                          How to Prioritize Your Goals 
                              as Your Business Grows
                                     Post #3:

  **#1 - Short-Term and Long-Term Goals
It's always useful to have a related variety of short and longer- term goals to grow toward. 

          (a) - Right now, you're probably thinking mostly in the
                  short-term, & you want your business to grow.
          (b) - You need to grow your list and social media following;
          (c) - You have specific sales goals you need to reach;
          (d) - You want to launch your new services.   
          (e) - But what happens once you reach this short-term goal?

You may find yourself adrift wondering what to tackle next. This is why
it's important to look to the long-term as well. Think about where your
company will be in five or ten years. What does success look like years
down the road? 

>>> What will be different then compared to now? 
Although you should focus on just one short-term goal at a time, keep
a list of longer-term goals as well to clarify the direction you want
your business to go.

  **#2 - Think Small
When prioritizing goals right now, don't be afraid to think small. 
In fact, it's a good idea to set small, relatively easily attainable 
goals for the present. Don't try to take on too much at once.

>>> Small goals are great because:
They're attainable. Huge, lofty goals are likely to only frustrate and
discourage a small business.
 (a) - The attainment of each goal is a learning process. You can
           learn from your small successes and failures.
 (b) -  Manageable goals that you can reach keep motivation and
            morale high. Tackling small goals builds momentum that you
            can then put to bigger and better things. 
 
  **#3 - Prioritizing Goals
You have many goals, both short-term and long-term, but you need
to focus on just one at a time . . . ?
 (a) - How do you do this?
         The best way is to assess impact. Which of your goals will have
         the greatest impact on your business in the near future?
         This should be the one that you focus on first!
A few other things to consider are:

  **#4 -  Chronology.  (what comes first?)  
You may have one particular goal that logically comes ahead of other
goals. For example, you need to build your email list before you start
boosting sales through it.

 **#5 - Resources.     ( evaluate in todays rapidly changing environment )
You may have new resources at your disposal now that make a specific
goal viable; for example, a new software program for social media
marketing may motivate you to work on your goal of boosting your
social media presence.

**#6 -  Lack of Resources.   ( evaluate in todays changing environment)
Likewise, a lack of resources may make one particular goal ideal rather
than another. You may need tech help for a particular goal but currently
you don't know anyone who can provide it. You can set this goal on the
backburner for now while you work on other things.

Special Note:
Always set goals and employ marketing strategies with your larger,
long-term goals in mind. This will help to keep your business on track
as you tackle various projects.