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7 Mistakes That Can Seriously Effect Your Email Marketing Results!
Email is a huge part of everyone's life these days! There are few people who go through a day without checking it. This is why email marketing is still the best, most personal, efficient method to engage your customers and prospects!
However, there are several ways that can seriously damage your efforts if you're not careful. The following are the most common email marketing mistakes to avoid.
***Mistake #1 – “Email Marketing Without a Plan”
>>>> Before you invest in an autoresponder and start building your list, you need a goal for your campaign and a step-by-step plan to reach it.
>>>> Your goal determines how you'll go about building your list, engaged subscribers with valuable content, and converting them to buyers. Clarify this first and the details will follow.
***Mistake #2 – “Overlooking the Value of First Impressions”
>>>> A mistake some marketers make is that they forget the importance
of a warm welcoming message. In today's cold, anti-social
consumer marketplace, the welcome message is important.
>>>> Customer/prospects receive an unexpected email from you.
Your email subject line needs to send a warm and recognizable
introductory message that stimulates expectations to encourage
of a warm welcoming message. In today's cold, anti-social
consumer marketplace, the welcome message is important.
>>>> Customer/prospects receive an unexpected email from you.
Your email subject line needs to send a warm and recognizable
introductory message that stimulates expectations to encourage
opening it. It should say thank you and restate the benefits of
reading your message. This is basically how you make the right
first impression!
first impression!
***Mistake #3 – “Using Too Much Sales Language”
>>>> Although you want to sell through your email marketing, you
shouldn't send too many ‘salesy' marketing messages. Most have
joined your list because they want to receive helpful tips and advice
from you. They're looking for solutions to their problems. If you just
sell, sell, sell, they'll start to tune you out. Instead, offer primarily
helpful information with some exclusive, high-value promotions
mixed in.
***Mistake #4 – “Forgetting the Subject Line Value!”
shouldn't send too many ‘salesy' marketing messages. Most have
joined your list because they want to receive helpful tips and advice
from you. They're looking for solutions to their problems. If you just
sell, sell, sell, they'll start to tune you out. Instead, offer primarily
helpful information with some exclusive, high-value promotions
mixed in.
***Mistake #4 – “Forgetting the Subject Line Value!”
>>>> A mistake many often make is not focusing enough on the subject
line. The subject line is what gets people to open your email. Our
inboxes are flooded with ads and messages, so your subject line
needs to stand out and motivate subscribers to “click”.
inboxes are flooded with ads and messages, so your subject line
needs to stand out and motivate subscribers to “click”.
Spend some time creating subject lines that are short and snappy
and emphasize the benefits of opening your messages. See which
ones get opened and which ones get skipped so you can refine.
***Mistake #5 – “Using Too Many Images”
and emphasize the benefits of opening your messages. See which
ones get opened and which ones get skipped so you can refine.
***Mistake #5 – “Using Too Many Images”
>>>> It's good to use images in messages to make them visually
appealing, but too many graphics will slow loading times. Not all
your subscribers are using a device that will load them quickly. Use
images sparingly. Think of them as spices to add flavor, but not the
main dish.
your subscribers are using a device that will load them quickly. Use
images sparingly. Think of them as spices to add flavor, but not the
main dish.
***Mistake #6 – “Missing Calls to Action”
>>>> Your email marketing gives you the undivided attention of a target
market primed to act. If you're sending emails without a call
to action, you're missing out on a great opportunity. Make sure
every email includes a CTA where you drive your subscribers to
check out other content you have, tell a friend, or buy.
market primed to act. If you're sending emails without a call
to action, you're missing out on a great opportunity. Make sure
every email includes a CTA where you drive your subscribers to
check out other content you have, tell a friend, or buy.
***Mistake #7 - Don't Worry: Everyone Makes Mistakes
>>>> Even if you're not planning to sabotage your email marketing,
everyone makes mistakes. Through mistakes we learn what to do
right. But now that you know the most common missteps, you can
get off to an even better start.
everyone makes mistakes. Through mistakes we learn what to do
right. But now that you know the most common missteps, you can
get off to an even better start.
Want to learn more about how you can make email marketing work for you? Stay with this series!
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