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How to Boost Your Marketing with Customer "Recommendations"
How to Boost Your Marketing
with Customer "Recommendations"
Post #2:
With a stock of online marketing tactics plus some time and effort, you can do what the big brands do without the big budget.
One effective way to make the most of your marketing efforts is to get customer "recommendations"!
**#1 - Why "Recommendations" Work! Recommendations are a type of social proof.
This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results.
For example, when your customer tells people how your
For example, when your customer tells people how your
services helped them, those people will want to try it
themselves!
themselves!
>>>Social proof is also valuable for businesses because
it lends credibility. People trust their peers' "recommendations"
more than a business's marketing claims.
Using this strategy, you can let your customers do your
marketing for you.
more than a business's marketing claims.
Using this strategy, you can let your customers do your
marketing for you.
**#2 - "Recommendations" on Social Media
Social media offers a great medium to get "recommendations"!
NOTE: Give your customers a place on your page to leave
feedback or reviews and encourage them to do so.
NOTE: Give your customers a place on your page to leave
feedback or reviews and encourage them to do so.
When someone praises you directly, ask them to share it with
their followers. This is a great viral way to spread the word about
your brand. (Some sites like LinkedIn have a built-in feature for this.)
**#3 - Leverage "Review" Sites
People look at "review" sites when they're searching for an
objective third-party opinion on a product or services they
are considering buying.
are considering buying.
>>>Ask your customers to leave you a "review" on a
"review site" such as Yelp. Positive "reviews" will go
a long way towards increasing buzz about your
brand online.
**#4 - Ask for "Testimonials"
"review site" such as Yelp. Positive "reviews" will go
a long way towards increasing buzz about your
brand online.
**#4 - Ask for "Testimonials"
Establish the routine of asking your satisfied customers
for their "testimonials". When someone contacts you with
favorable feedback, ask if they'll write a "testimonial" that you
can put on your website or use elsewhere in your marketing.
>>>You can also use an edited version of the feedback
can put on your website or use elsewhere in your marketing.
>>>You can also use an edited version of the feedback
itself! If at all possible, get a website URL, face picture,
or email address for the customer so that people know
they're real.
or email address for the customer so that people know
they're real.
>>> "Video testimonials" are the "gold standard" of testimonials!
So ask your customers if they are willing to film a short video
talking about how they benefited from your services!
You can start with just your "smart phone & a selfie stick"!
**#5 - Reach Out to "Influencers"
So ask your customers if they are willing to film a short video
talking about how they benefited from your services!
You can start with just your "smart phone & a selfie stick"!
**#5 - Reach Out to "Influencers"
Identify "influencers" and "thought leaders" in your target
markets and reach out to them to build a respectful,
positive relationship. An "influencer" is someone with
a large and engaged audience who listens to what they|
have to say!
>>>When reaching out to "influencers", don't just be
self-serving.
Research the person beforehand and make a connection
which includes your common interests. Then, let them
know about your latest offer, or something of value that
will be helpful to their audience, and ask them to share it
with their followers. A mention from them and you'll see
a spike in new audience members or sales.
a large and engaged audience who listens to what they|
have to say!
>>>When reaching out to "influencers", don't just be
self-serving.
Research the person beforehand and make a connection
which includes your common interests. Then, let them
know about your latest offer, or something of value that
will be helpful to their audience, and ask them to share it
with their followers. A mention from them and you'll see
a spike in new audience members or sales.
**#6 - Pay It Forward
Offer something free but valuable with no strings attached!
Offer something free but valuable with no strings attached!
Give customers & prospects a taste of the expertise you offer
with a "free information product".
This will cause them to tell others about you to say thanks and
spread the word about the quality you offer. You can share this
information product through your email list, your social media
platforms, or on a landing page with an opt-in box.
|
spread the word about the quality you offer. You can share this
information product through your email list, your social media
platforms, or on a landing page with an opt-in box.
|
**#7 - Create a "Referral Program"
You may want to consider setting up a "referral program".
This is a system where a business rewards people for telling others
about their products & services, offering a valuable information gift
to say thanks.
It also helps generate buzz about your brand through 'WOM'
marketing.
**#8 - Build a Community of Your "Advocates" Online!
This is a system where a business rewards people for telling others
about their products & services, offering a valuable information gift
to say thanks.
It also helps generate buzz about your brand through 'WOM'
marketing.
**#8 - Build a Community of Your "Advocates" Online!
Your goal should be to build an online community of "advocates"
for your "brand" who will sing your praises to others and multiply
your marketing results!
for your "brand" who will sing your praises to others and multiply
your marketing results!
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DEFINITIONS :
What Is a "Recommendation"?
A "recommendation" occurs is when someone recommends your
business, products, or services to someone else. It will typically
happen by word-of-mouth when another consumer asks for an
opinion about a business and wants to know why they should
decide to work with or use them.
Special Note:
business, products, or services to someone else. It will typically
happen by word-of-mouth when another consumer asks for an
opinion about a business and wants to know why they should
decide to work with or use them.
Special Note:
On social media channels such as Facebook,
"recommendations" are now part of most platforms.
*********************************
What Is a Testimonial?
A "testimonial" is about "who is saying something" rather than
"what they are saying"!
For example, a message from another reputable company with
positive messages about your business inspires trust and
confidence.
"what they are saying"!
For example, a message from another reputable company with
positive messages about your business inspires trust and
confidence.
Observation of above:
97% of B2B customers cite "testimonials" and "recommendations"
as the most reliable of "support" types. Furthermore, a customer
testimonial placed alongside more expensive items has been shown
to increase conversion rates by as much as 380%. If something is
good enough for the founder of Yoast, which has over 5 million
active installations, it must be good enough for me.
as the most reliable of "support" types. Furthermore, a customer
testimonial placed alongside more expensive items has been shown
to increase conversion rates by as much as 380%. If something is
good enough for the founder of Yoast, which has over 5 million
active installations, it must be good enough for me.
***************************
What Is a "Review"?
Nearly 90% of todays consumers read "reviews" before making
a purchase, with 56% reading at least four "reviews".
A review is what is said about your business, product, or services.
a purchase, with 56% reading at least four "reviews".
A review is what is said about your business, product, or services.
Reviews can be either positive or negative, but you shouldn't
remove negative reviews from your site! Instead, look at
responding to solve the problem, showing you are transparent
and customers can trust your company.
remove negative reviews from your site! Instead, look at
responding to solve the problem, showing you are transparent
and customers can trust your company.
Since reviews are managed by a third party (other customers),
they are perceived to be an honest view of the buyer experience.
they are perceived to be an honest view of the buyer experience.
***************************
What is Influencer Marketing?
Influencer marketing is a form of digital marketing where
businesses collaborate with individuals who have a following
(often on social media) to promote their products or services.
These individuals, known as influencers, have established trust
and influence over their audience, and their recommendations
can be powerful in driving brand awareness, and engagement.
***************************
businesses collaborate with individuals who have a following
(often on social media) to promote their products or services.
These individuals, known as influencers, have established trust
and influence over their audience, and their recommendations
can be powerful in driving brand awareness, and engagement.
***************************
What is a "landing page" or an "opt-in page"?
A landing page is a standalone web page designed to convert
visitors into leads or customers by encouraging them to take a
specific action, often through a call-to-action (CTA).
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visitors into leads or customers by encouraging them to take a
specific action, often through a call-to-action (CTA).
***************************
An opt-in page is a specific type of landing page focused on
capturing email addresses or other contact information, typically
in exchange for something of value, like a free resource.
Essentially, all opt-in pages are landing pages, but
not all landing pages are opt-in pages!
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capturing email addresses or other contact information, typically
in exchange for something of value, like a free resource.
Essentially, all opt-in pages are landing pages, but
not all landing pages are opt-in pages!
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