“El" is Your Secret Weapon !  

                                       "E I"
                       Emotional Intelligence  
                       is Your Secret Weapon 
                 for Building Market Trust! 
                                     Post #2:

Emotional intelligence is the ability to recognize, understand, and manage your own emotions as well as the emotions of others. It's the basis of all social skills and is reflected in our behaviors.

>>> You need to understand your customers emotionally to build a warm relationship and offer an excellent customer experience.
>>> You must know your customers' needs well and act with their best interests at heart. All of this requires a high "EQ" as well as "IQ". 

#1 - How Emotionally Intelligent Are You?

Emotional intelligence is a skill you can learn and improve.
The first step is to take an emotional intelligence assessment.

>>> This is an assessment that asks questions to reveal your level of EI. It's a diagnostic tool that can shed light on your self-awareness, control of your emotions, and motivators. The results show where you have gaps to improve and what social skills to work on. 

EQ tests are available online from sites like Psychology Today or Mind Tools. However, a simple, free EI assessment is enough to get you started on where to improve. 
 
#2 - Improve Your Self-Awareness
>>> You can improve your EI by being more aware of your thoughts and feelings. When you know yourself, you can better control your behavior, especially in negative situations. This can be helpful, for example, when dealing with an unhappy customer or making a difficult decision.

You can increase your self-awareness by:

• Writing in a journal each day, describing what happened and how you feel about it
• Actively seeking feedback from others to learn how they see you
• Identifying your core values and key motivators
• Examining the triggers that make you react emotionally 

#3 - Practice Empathy
>>> Understanding your customers' outlook and showing some empathy is vital. Your customers need to feel heard for you to build a trusting relationship. Listening well helps you learn more about them and empathize. It also shows them you care.
>>> Active listening can help you improve your empathy. This is a communication technique where you repeat back to the speaker what they've said in your own words to summarize, confirm your understanding, and show you're listening. 

#4 - Learn about Your Market
>>> Get to know your market well. Research your market's members to find out as much as possible about them, paying close attention to their emotions.
>>> Gain an understanding of their core values, pain points, and the feelings that motivate them. You can then find ways to build a stronger emotional connection. 

#5 - Emotional Intelligence Leads to Better Understanding
>>> High emotional intelligence puts you in control so you can manage your own feelings and behaviors. It also helps you better understand your audience members to create a strong connection with them that will lead to trust. 

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