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Simple Methods for Evaluating Your Cleaning Services
Simple Methods for
Evaluating Your Cleaning
Services Business For Growth
Post #3:
Before you can be sure that your Professional Cleaning Service
has really started to grow, you need a realistic picture of its
current status.
current status.
These steps are individually referred to as...
SWOT, SOAR, & More.
**#1 - SWOT ( Overall Analysis ) -- 4 sections
The 'SWOT' analysis is one of the most widely used models.
In this method, you create a grid for four basic sections:
>>> (1) Strengths, (2) Weaknesses, (3) Opportunities, and (4) Threats.
>> Strengths and Weaknesses are "internal in your company",
>> Opportunities and Threats identify "external market forces"
or other external factors".
or other external factors".
>> By filling out this chart, you can easily see the situations your
business is facing.
business is facing.
**#2 - SOAR - (like a Positive) SWOT
A 'SOAR' is similar to SWOT but takes a more positive slant.
It identifies (1) Strengths, (2) Opportunities, (3) Aspirations, & (4) Results.
>>> Like SWOT, you list each in the spaces provided and this gives
you a clear picture of your company and the current market.
Note: Some say that since SOAR removes the negatives, it doesn't give
a clear picture. However, proponents of the method say it's more
effective because it reframes the negative factors as challenges
or opportunities.
Overall, -- "SWOT" looks at the current situation,
"SOAR" presents a vision of future growth.
**#3 - "PEST" - A Look at the (external) World!
'PEST' is a very similar method to the SWAT & SOAR above, that
focuses on the market and other external factors.
>>> You examine both internal and external factors with "SWOT",
focuses on the market and other external factors.
>>> You examine both internal and external factors with "SWOT",
While "PEST" focuses only on the external. It stands for:
(1) "Political", (2) "Economic", (3) "Social", and (4) "Technological".
>>> SPECIAL NOTE:
A PEST analysis provides you a chance to look at trends in the
area's that may affect your ongoing business environment!
>> Such things as: Attitudes toward health or lifestyle, government
regulations, and technological innovations like automation, including AI.
>> These tools are all helpful: For small cleaning services that are capable
>> These tools are all helpful: For small cleaning services that are capable
of growth. Analyzing your business and the market is an important first
step because you need to have a birds' eye view of the entire situation.
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