"Customer Retention"

by Lee Pemberton - eCleanAdvisor - Business Coach

"Starts With a Positive First Impression
When 'Onboarding' During Email Sequences!"
Blog Post #2:

The moment a new subscriber joins your list, you have a golden opportunity!

This Email contact may well be the first business to buyer point of contact you have with many potential buyers. It shapes how the subscriber sees you and sets the tone for the relationship you'll build with them.

This all starts with an "onboarding sequence"!

An onboarding sequence is a short series of special emails that assists and engages new subscribers. The sequence offers more value and engagement than any single email possibly could!

This series should include four to six emails. At this point in the customer journey, the subscriber is not yet interacting with your business or using your services. The idea is to build trust and familiarity with your "brand" at this critical stage.

Here's how you make a great first impression that will make the most of this valuable opportunity and retain customers long-term.

#1 - Develop a Really Great Subject Line!
>>> The subject line is crucial because it really determines whether the
subscriber opens the email or not. It must be catchy and actionable to
get the new subscriber's attention.
It should be personal, addressing the user by name. Some other elements that help to get emails opened include:
(1) Addressing a customer's pain point
(2) Emphasizing the benefits of your list
(3) A sense of mystery to pique curiosity.

#2 - Demonstrate Your Value
>>> Your onboarding sequence should highlight your unique value
proposition. Use this opportunity to explain how you make your
subscribers' lives better.
Show them what sets you apart from your competitors!
>>> One way to do this is to teach something helpful they can use
now. If they can get results from you with this initial email
sequence, they'll stay tuned to your future messages.

#3 - Call Your Subscriber to Action
>>> Each email in your onboarding sequence should have a
single, clearly defined purpose.
>>> For example,
(a) ask them to complete their profile,
(b) join you on social media, or . . .
(c) check out your blog.

>>> Asking subscribers to do something in each email encourages
them to interact with you. It also helps them get started with your
service or benefit from other content you offer.
>>> One more advantage is that it gives you analytics on the
onboarding sequence. If one message doesn't convert, you can
analyze and improve.

#4 - Exceed Expectations
>>> You'll make the right impression by delivering on your marketing
message's promises.
>>> Your first emails should meet the subscriber's expectations.
>>> However, you can make a great impression by
exceeding their expectations and creating a “wow” moment.

#5 - What First Impression Do You Want to Make?
>>> Imagine you walk into a store. The salesperson greets you.
What do they say or do next?
>>> Put yourself in a new customer's shoes and decide how you want them to see you.
>>> Create an email onboarding sequence that makes this impression.

*****************************
Coming Soon . . .
******************************

Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

"Specialist" Course With Extensive "Hands On" Training
Class size is very limited for personal attention purposes, so register today.

Please Join Us Here - July 18 - 19 in Rochester, NY

How Can You Benefit From This?
Click here for complete class details

******************************

Click Here to Register for a class

Next Available Date?
Click Here for The Learning Center Calendar

Print Page