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Examples of Current Marketing, Business, Technical Articles continued
- Article Dates:
- 2025
- All Months
Displaying Matches 1 thru 20 of 89 Found. NEXTLAST
Happy New Years to you and yours, from all of us at Pembertons!...
A Heartfelt Message From Jim Pemberton . . . . . . You, as one of our customers, readers & friends make up 90% of our business activity. I treasure our special relationship with each of you more than I could ever show, and I want you to know that I am very thankful for your continuing relationship....
Before you can be sure that your Professional Cleaning Service has really started to grow, you need a realistic picture of its current status. Here are several relatively easy methods for evaluating that can give you a reliable picture....
Microfiber fabrics are very popular today, and with that popularity, too many cleaners have become blinded to the fact that there are other textured fabrics in their customers' homes that are not nearly so durable, or fool proof to clean!
Note this picture of an upholstery fabric that was not properly groomed because it was thought to be a microfiber:...
Your business exists to solve customer problems that they can't or don't want to handle! If you can do that effectively and produce a satisfied consumer, you're guaranteed to see your business grow. However, if you miss the mark, you won't see the business growth you want. Almost everything will originally revolve around this basic business "Ideal Customer Profile"! ...
We have talked to cleaners about upholstery cleaning for decades, and I've often wondered why upholstery cleaning services represent as much as 50% of the residential cleaning volume of a few companies, and less that 10% of the volume of most others. This article shares the reasons I was given by most of the "10%" group....
How can you determine if your business growth is going the way you want? You need easy to find & use, objective data to tell you whether or not Your business is achieving its aims, and what you need to do to keep growing. Following are six sources of essential metrics with valuable, (as well as easy to understand) information that you need to keep track of....
A Heartfelt Holiday Message From Jim & Lee Pemberton You, as one of our customers, readers & friends are the reason our business exists. Lee and I treasure our special relationship with each of you more than we could ever show, and we want you to know that we are very thankful for your continuing relationship. May this Thanksgiving be the beginning of a bright and happy holiday season for you all. ...
>>> Start with the simplest, most repetitive tasks first. Look for automation tools that can perform these tasks for you. Choose a few to research and read reviews. Start with free tools to save money and take advantage of free trials if you're considering premium programs. Automate one task at a time and then move on to the next. ...
Most services who clean upholstery are primarily carpet cleaners, making it easy to assume that the products and techniques that we use to clean carpet should be the same. Such is not the case!
When it comes to pet odors, upholstery has two issues that do not exist with carpet:...
Growing any business requires a great deal of hard work and perseverance. But there's more to it than that. Good leaders set aside time to look toward the long-term and plan strategically. At that point, they can guide their business's growth, no matter what challenges they face....
For your business to grow and reach its potential, you need to adopt a "growth mindset"! Your mindset has a strong impact on the direction of your business and whether or not it will grow! Consider these 9 qualities of a "Growth Minset" vs a "Fixed Mindset"...
There are times when customers who have had a serious "event", (accidental spill or flood/fire disaster) will give you a call for help!
When you are presented with a fabric that is extremely soiled, stained, or has had a massive amount of liquid spills, body discharges, water damage, or smoke damage, you need to take the following steps to keep "their crisis" from becoming "your disaster"!...
All your hard work is finally paying off! It's like a dream come true when you see your business start to grow! But this dream could quickly turn into a nightmare if you're not growing the right way!...
Few "first time customers" understand the value of cleaning, and more often than not ask cleaners to restore fabrics that have been allowed to go far too long without maintenance. Letting your customer know that your ability to find the balance between the results the customer wants and the your ability to get those results safely sometimes requires diplomacy skills....
There are still fabrics being manufactured that use dyes that are not colorfast to even the mildest of detergents; that cannot be stabilized by any of the available "dye locks", and in some rare cases are not even stable to dry cleaning solvents.
For this reason pre-testing for dye stability, or "colorfastness" continues to be an important part of every upholstery cleaning specialist's pre-cleaning procedures....
The one golden rule of the business world, large, small or micro, is that anything can change in the blink of an eye, and you may not see it coming! Here are 6 signs that your business may be facing a disruption: ...
SPECIAL NOTE: Taking care of disasters- in customers' homes is a great way to make grateful customers for life, and to create referrals. -- -- However, NEVER post pictures of such events, and tell related stories, on your business website or social media. -- -- Also, charge accordingly for the time and materials needed, as the time and material involved far exceed standard cleaning measures....
Identify Potential Risks to Your Business! Do you know the most significant potential risks to your business? That should be your first step in formulating a backup plan. Give this a thought, for a few examples, these might include: Financial, Technological, & Operational issues plus, todays massive "Changes in all markets!...
Whether or not you agree with the growing & changing relationship between people and pets, all of these changes present you, the cleaning professional, with remarkable opportunities to be of more service to your customers!
On one hand, pets create stains and damage to both textiles as well as hard surfaces. They also are a major cause of "after cleaning odors" that cause unrealistic expectation issues with prospects & customers.
On the other hand, odors and overall soiling of the homes interior and content provide cleaning professionals with profitable work opportunities....
