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Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- The Dangers of MRSA and Cell Phones, RECENT POST AT JIMS CLEAN CHAT BLOG -- Browning Correction with Red Dye Removal Products, CLEANTIP ALERT -- Beware Debit Card Traps! - 5 Sneaky Overdraft Traps, NEWS YOU CAN USE, FREE FRIDAY ALERT: Pet Odor Removal September 19, 2008......keep reading

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Imperfections in any cleaning or restoration service process should realistically be anticipated, whether in the cleaning, restoring or repairing process. So many things can pop up unexpectedly, that being able to bounce back with a plan of action without losing momentum is a skill that is valuable and unfortunately, not all that common today....keep reading

The important point I want to make here is that Google My Business is not only an online listing, but it is also a way for your business to create local advertising space that's not crowded by other similar businesses looking for attention as well. By the way, it also makes it easier for prospects & customers to find your physical location in Google Maps....keep reading

A survey recently conducted by the IICRC found that eight out of 10 U.S. homeowners (81 percent) feel that their family's health is directly related to the cleanliness of their floors. And lingering cooking odors can make a recently vacated apartment hard to rent or a home hard to sell. "Curry" odors are among the most difficult to remove....keep reading

 Email is a huge part of everyone's life these days! There are few people who go through a day without checking it. This is why email marketing is still the best, most personal, efficient method to engage your customers and prospects! ...keep reading

Focusing on current technical and business trends that have a major effect on our Professional Cleaning Customers. IN THIS ISSUE -- STUFF YOU NEED TO KNOW, RECENT POST AT JIMS CLEAN CHAT BLOG - How Do Your Stats Look?, EDUCATION ALERT: IICRC Approved CCT Certification Course CARPET CLEANING TECHNICIAN (IICRC CCT) November 4 - 6, 2008, 8 AM - 5 PM....keep reading

Special Note from Lee  .  .  . In this final module of our e-course, we cover some of the most effective ways to find personal and business fulfillment, even when you are feeling stuck. By following the methods outlined, you will soon be switching those negative internal stories that you tell yourself into more positive, empowering stories! ...keep reading

** Using Psychographic Data Understanding the psychology of your ‘ideal customer' gives you the ability to focus on what they need and powerfully communicate with them. It's not about using this information to manipulate people. Rather, you're trying to know them well so you can help them make the right purchase decisions and improve their life. This data also helps you figure out where to reach them and how to speak to them....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. Hi, Happy Holidays from Lee, Jim & our staff. We have one last tip for you before you close up shop for Christmas. Check This Out!...keep reading

CAUSES OF MOST MICRO-BUSINESS PROBLEMS
L Pemberton
Two areas in micro-businesses like ours that cause a steady, never-ending stream of problems:
#1 = miscommunication -- #2 = inconsistency . . ....keep reading

People buy products or services because they want specific results. Unfortunately services such those we provide are much more difficult to evaluate than most products! When the prospect is unable to measure the value to them in another way, they will always drop to price comparisons!...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. DO YOU THINK OF URINE AS YOUR ENEMY? CLEANTIP ALERT! Olefin: A carpet cleaning nightmare?...keep reading

GOOD NEWS FOR RESTORERS & CARPET CLEANERS...I received this ALERT Thursday May 31, 2007. It is EXTREMELY important to you....keep reading

Linen is a natural, cellulose fiber that is not commonly used in mainstream upholstery fabrics. In fact, most fabrics that you encounter that contain linen will be blended with cotton for more strength and economy....keep reading

 An “engaged subscriber” responds to & interacts with your email messages. These are the subscribers who both read and benefit from your content. They're the most likely to both buy from you and stay tuned in over the long term....keep reading

The increasingly profane nature of our daily language in society today has been talked about throughout the news and social media for years now. It is an absolute fact, that poorly chosen words can "hurt" seriously at several levels in prospect/customer relationships....keep reading

Testimonial . . . I've been using an RX-20 to clean all my residential carpets for 3 years and the one problem I ran into was the drying time. I just bought my green glides last week, but every carpet I've cleaned with them has been DRY when I left, and I'm talking completely dry. I have been amazed and I'm very happy with the glides, they've been the best investment I've made in my company, except for the RX-20....keep reading

How would you feel if your customer sent this picture to your phone later in the day after you cleaned their upholstery? It surely would be disappointing, perhaps frightening. The problem that you see here is known as cellulose browning. Brown discolorations can happen in a number of fiber types, but for the purpose of this discussion, we will focus on browning on cotton and linen....keep reading

This weeks post shares some very valuable types of social proof that you can use to boost your website's positive contribution to your profitable business growth! This is exactly the reason why so many businesses prominently display testimonials and other types of social proof on each page of their website!...keep reading