From Open to Action,  “Engagement” is The Lifeblood of Email Marketing! 

                             Blog Post #4: 

    “Engagement” is the lifeblood of your email marketing campaign! 

 

     “When reading, engagement refers to the active participation and emotional 
       connection that your email reader has with the supplied reading material, leading
       to a deeper understanding”.

     An “engaged subscriber” responds to & interacts with your email messages.
     These are the subscribers who read and benefit from your content. They're the most
     likely to both buy from you and stay tuned in over the long term.

     Your #1 goal in email marketing should be to focus on engagement. 
     Following are the key strategies for achieving that.

      #1 - Understand Your Subscriber  

     To tailor email content to your subscriber, you must know as much about them as possible. You should know your reader's demographics, psychographics, and buying behaviors. Spend time getting to know their pain points and problems so you can offer valuable information that speaks to these issues.

     #2 - Segment Your List!
     You can better engage your list by segmenting your subscribers. 
     >>> If you create segments based on demographics, interests, or buying behaviors, you can send just the right content and offers for that segment.
            Your emails will then be far more relevant!

      >>> For example, you might create content for people with specific interests in a
             particular topic. 

      >>> Or, you might want to create an onboarding sequence for new sign-ups. 

      >>> Another idea is to split buyers from non-buyers and then treat the buyers to
             special deals based on their purchases. 

     >>> Your subject line needs to speak to the subscriber's needs. 

     >>> It should be personalized and evoke emotions. 

     NOTE: There are many ways to write a subject line, so try different things and test to
                  see which works best for your audience. 

     There's a time and frequency when your subscriber is most receptive.
     Figure out when this is and create a calendar for sending your messages.
 
     >>> For example: Your subscribers might like to see your email on weekday
             evenings or weekends when checking their email.

     >>> On the other hand, if your message is buried among others they received
             overnight, they may be less likely to open it. 

     #5 - Connect Everywhere Your Subscribers Visit!   

     >>> Connect with your subscribers elsewhere as well. 

     >>> Be sure to connect on social media. 

#6 - Ask for Subscriber Feedback Continually
     >>> The key to personalizing your email marketing and maximizing engagement
             is understanding your subscribers and meeting their needs. 
             You need to continually gather feedback from them, so you know what's
             working and what isn't. 
              Then, you can refine your strategy for even better results.

*****************************
Coming Soon . . .
******************************
Cam Mayville's Intensive Hands On Rug Training

Presented by Rug Wash Pros-Cam Mayville and Danny Morris
Hosted by Michael Mussallem in Jacksonville, FL

May 2nd & 3rd in Jacksonville, FL

Learn more: rugwashpros.com/education

Contact to Register: Cam Mayville 402-510-0775

******************************

Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

"Specialist" Course With Extensive "Hands On" Training
Class size is very limited for personal attention purposes, so register today.

Please Join Us Here - July 18 - 19 in Rochester, NY

How Can You Benefit From This?
Click here for complete class details

******************************

Click Here to Register for a class

Next Available Date?
Click Here for The Learning Center Calendar