Favorite Articles

Whenever the carpet had been hot water extracted, regardless of the skill & efforts expended, no improvement was seen, and often wicking caused the carpet to look even worse after cleaning than it had prior to cleaning!...keep reading

The public's desire to tan in the summer usually extends only to their skin, and not to their furniture, however observe these all too common conditions! . . . . .Using self tanning lotions while sitting on furniture can create challenges you might not expect: which is the case in this picture......keep reading

IN THIS ISSUE --
1. The Dirty Truth About Encapsulation Cleaning!
2. Why are "ID & VP" Statements so Critical?...keep reading

You might think that the easiest thing for a professional cleaner to do would be to keep his truck, equipment, and accessories clean. The sad truth is that the cramped quarters of a van, the unfortunate frequency of cleaning agent spillage, the fact that the equipment conveys and stores dirty water, and that truck mounted equipment may leak grease, oil, water, and cleaning agents; all work together to create an immense amount of "filth" & contamination in our trucks!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- The "Textile Pro's" -- Not All Upholstery Is Worth Cleaning! by Jim Pemberton & Cheap Synthetic Rugs? - what you need to know...by Lisa Wagner, Restoration BootCamp - Restorers Face Mega Risks in 2012!, Resource Corner & Links & Downloads -- CleanTip Alert & Education Alert....keep reading

Relationships with vendors, contractors, employees, community leaders and other businesses, as well as your customers and prospects are all a vital part of doing business. In fact, some (including Jim & I), will argue that relationships are really the most important assets in building your business!...keep reading

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Today, like never before, local consumers look for "Credibility" and "Expertise" before trusting your local, cleaning service business. This article contains 8 common-sense guidance tips for building credibility & trust that are absolutely doable!
When you get just one person to trust you, they will mention it to others when the occasion arises, and those will each tell more people. The trust can spread locally until the very mention of your business will stand for 'trustworthy'....keep reading

When you're trying to look more authentic, it can cause some you to try to rush through the process by using short cut tactics that might not be in one's best interest . For example, you don't want to buy followers or pay people to leave reviews because they won't be authentic, and viewers will know sooner than you realize.....keep reading

A "must read" monthly newspaper arrived on my desk this week, and the information it contains is so important to each of us that I felt I have to share it with you....keep reading

Large volume spills of sugary soft drinks, oily materials, or high concentrations of sticky detergents, as well as oily solvent based spotters, can create residues that conventional extraction cleaning cannot remove. Pet urine penetrates deeply into carpet pile, through the carpet's backing material, and into the carpet cushion. This is the key reason pet odors return. The solution to all of these problems can be found in one new and revolutionary tool .......keep reading

The truth is that protector really DOES work, and it can be profitable to apply. Where cleaners have seen it fail, and therefore developed the feeling that protector doesn't work, seems to fall into the following categories:...keep reading

Storyboarding is the first step in planning visual content! The storyboard is like a blueprint that maps the content fully from start to finish. This technique was developed for film and animation but is now used very effectively by professional cleaning services, as well as many types of home repair & maintenance services that want to tell an impactful story....keep reading

A large number of carpet owners, residential as well as commercial & institutional have cut back on their maintenance of carpeted flooring in order to cut expenses.
Unfortunately, at the same time the level of usage dropped very little, allowing the level of soiling to increase exponentially!...keep reading

Pay close attention to things happening around you. I am sharing several trends that I see unfolding, and I strongly caution you to take positive steps so that they don't steamroller over you and your business in upcoming months. Following are two that I feel you must become especially aware of....keep reading

Goal setting is important for any size business, but your goals are likely to change as you grow from a small to multiple truck business. If you learn good goal-setting habits early in the life of your business, this will help you adapt as you company starts to grow....keep reading

The key to a solid customer base absolutely depends on developing strong relationships with them.
Here are 5 powerful human behaviors that you must become aware of and deal with as far as customer relationships, if you expect to grow and profit in today's rapidly changing marketplace....keep reading

It is an absolute social reality that we humans are significantly influenced by the decisions of other humans! We see what our peers are doing and make our decisions based largely on what we see.  Their actions validate our decisions to act!...keep reading

The soil that most visibly contaminates upholstered fabrics is body oil. Oils that come from the skin and hair of humans, as well as their dogs and cats, create unsightly stains to those areas that are exposed to the most direct contact, such as arm rests, the inside back, and cushions. This seemingly "simple soil" is actually quite complex, and can cause serious challenges that cleaners may not readily recognize......keep reading

How to Develop a Growth Mindset . . . . . The good news is that a growth mindset isn't something you're born with. Anyone can cultivate this mentality through reframing the way they see things and adopting a few success habits. Many things will contribute to the success of your business, but one of the big ones is simply how you see the world thru your growth mindset! ...keep reading