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In times like these, we all need more reassurance than usual!  One type of cleaning & restoration services marketing often overlooked or ignored is "Reassurance Marketing"! NOTE: Cleaning & restoration special services play an essential part in their customers' lives!  In addition to offering helpful information with excellent services, and comprehensive customer support, you need to tell them that everything's going to be alright!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- YOUR KNOWLEDGE WILL NOT ALWAYS BE ENOUGH!, RECENT POST AT JIMS CLEAN CHAT BLOG - Removing Spots Can Cost You Big Money!, NEWS YOU CAN USE & EDUCATION ALERT: "Cash Creation Event" in Pittsburgh, PA & Carpet Repair and Re-Installation Course....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- How To Use Educational Marketing To Build Your Cleaning Business . . . ongoing thoughts from Lee for week of October 17, 2008, NEWS YOU CAN USE, EDUCATION ALERT: AREA RUG CLEANING November 13 - 14, 2008, 8 AM TO 5 PM....keep reading

Appearing as a guest on a podcast exposes you to a whole  new market who could potentially become your customers. If they find what you said valuable, they'll look you up and enter into your marketing funnel!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HOW WASTE CAN ERODE BOTTOM LINE, RECENT POST AT JIMS CLEAN CHAT BLOG - MYTH : Does High Quality Always Beats Low Price, NEWS YOU CAN USE - Are Americans Too Big To Drive Small? & EDUCATION ALERT: "Cash Creation Event" in Pittsburgh, PA -- July 20, 2011 & Carpet Repair and Re-Installation Course -- August 25 - 26, 2011....keep reading

It costs over 8 times more to attract new customers than it does to keep your current ones. Research shows that by increasing your retention rate (the number of customers that use your services again) by 5%, you can increase your profits by 25 to 100%....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- STRAIGHT SERVICE TALK "Keep It Clean", RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Specialty Antique Brick Floor, CLEANTIP ALERT - Keeping an eye on China! & EDUCATION ALERT: IICRC Approved CCT Certification Course -- March 17 - 19, 2010, 8 AM - 5 PM....keep reading

Cleaning your customers valuable fabric furnishings and delivering great results always feels better than "doing the best you can", and apologizing for the result!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- REAL DIRT ON CRI, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Rust Colored Marks on Chenille, CLEANTIP ALERT & EDUCATION ALERT: FREE FRIDAY! Protectors Pro's Playbook....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- RECENT POST AT JIMS CLEAN CHAT BLOG - How To Safely Clean Upholstered Furniture Using Your Truck Mount, NEVER ASSUME THAT PEOPLE KNOW WHAT YOU SELL, NEWS YOU CAN USE & EDUCATION ALERT: FREE FRIDAY! USING TECHNOLOGY TO GROW YOUR BUSINESS - October 22, 2010 -- 9:00 AM - 12:00 PM....keep reading

Growing a business requires a great deal of hard work and perseverance. But there’s more to it than that. Good leaders set aside time to look to the long-term and plan strategically. Then, they can guide their business’s growth, no matter what challenges they face. And this isn’t just for big businesses! If you’re a small cleaning business owner or entrepreneur, you need to be spending time on strategic planning in order to grow your business....keep reading

What are you doing right now to make your business grow? Are you actively promoting your service or have you cut your marketing budget to the bone? Are you making things happen or are you hunkered down for a bumpy ride and just hoping for the best?...keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- IN THE RIGHT BUSINESS AT THE RIGHT TIME? message from Lee Pemberton, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Lingering Odors After Cleaning, CLEANTIP ALERT! Scroogenomics: Why You Shouldn't Buy Presents for the Holidays & EDUCATION ALERT: IICRC Approved CCT Certification Course - November 4 - 6, 2008, 8 AM - 5 PM....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- How You Can Tear Down The Consumers Brick Wall Of Suspicion, RECENT POST AT JIMS CLEAN CHAT BLOG -- Severe Animal Odors - When Salvage is No Longer an Option, CLEANTIP ALERT! -- The Art Of Water Extraction, NEWS YOU CAN USE, EDUCATION ALERT: AREA RUG CLEANING November 13 - 14, 2008, 8 AM TO 5 PM...keep reading

Here are several low-cost but effective marketing tips to help you find customers and generate sales quickly in todays market place...Offer a Lower Cost or "Value" Version, Offer a Higher Cost or "Premium" Version and Set up Joint Promotions with Other Small Businesses....keep reading

Taking Responsibility - Successful business owners don't blame other people for their failures. If they try something and it doesn't work; they learn from it. They don't make excuses for why something didn't work and then blame it on others. They use every single part of the experience to learn....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- NATIONWIDE TEST OF THE EMERGENCY ALERT SYSTEM Nov 9th, RECENT POST AT JIMS CLEAN CHAT BLOG - Opportunities for Fine Fabric Restoration Specialists, CLEANTIP ALERT! The Green Advantage for Restorers, THOUGHTS FROM LEE & EDUCATION ALERT: IICRC Approved UFT Certification Course (IICRC UFT) December 1 & 2, 2011, 8 AM - 5 PM....keep reading

"Heartfelt Marketing" requires a sincere passion about your services. If you're not excited about your business, how do you expect consumers to be excited and pay good money for these services? You can't manufacture excitement. It needs to come from deep inside you!...keep reading

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"Rules are for the obedience of the inexperienced and the guidance of wise men."...keep reading