"Reassurance Marketing"

                             "Reassurance Marketing"

                  Just the Type of Marketing Most Cleaning
                 Services Ignore When Things Get Tough!
                                                Post #2

  >>> In times like these, we all need more reassurance than usual! 
  One type of cleaning & restoration services marketing often overlooked or ignored is "Reassurance Marketing"!

  NOTE: Cleaning & restoration special services play an essential part in their
  customers' lives!  In addition to offering helpful information with
  excellent services, and comprehensive customer support, you need to
  tell them that everything's going to be alright!

   "Reassurance Marketing" refers to "messaging" that tells customers 
  and prospects that you're here for them, that you're open for business,
  and you've got their back when times are tough!

  **#1 - Expressing Empathy (Reassurance Marketing messaging)
  The key to "Reassurance Marketing" messaging, is to empathize with your
  customers and prospects saying what they need to hear when they need to
  hear it. Put yourself in your customer's shoes. Your messaging should 
  tell your customers you understand what they're going through. 

  >>> Is your business suffering right now, as well?
  Tell your market audience about it. Share your struggles from the past and
  show that you've been where they are now. Or, simply tell them you
  understand they're going through a hard time, and you'd like to help.

  **#2 - Keep in Touch!
  >>> Don't disappear from your customers when they need you most!
  Some businesses make the mistake of cutting down on content and market
  engagement when times are tough for everyone, but this is when you, as a
  caring cleaning professional needs to be the most visible. Ramp up on
  identifying and offering help with the problems your market audience
  members are facing.

  **#3 - Present a Positive Message
  >>> When your market audience is struggling, they need positive 
  messaging. It's good to identify the problems they're solving but balance it
  with plenty of authentic positivity. Focus on providing solutions and
  highlighting successes. Try to help them move in a positive and 
  productive direction.

  **#4 - Make It Easy
  >>> Your customers are facing difficulties:
         How can you make things easier for them?
  Are there valuable resources, or extra support you can offer? Are there
  tech fixes you can offer right now? Think about providing additional
  services like free shipping or tiered pricing.

  **#5 - Offer Specific Content
  >>> At the height of the COVID pandemic, businesses gave their 
  customers tips on wiping down surfaces or effectively isolating to 
  prevent spread. A budgeting app could offer tools and tips for budgeting
  during a recession.
  >>> Can you offer your expertise to help with specific problems your 
         customer is facing right now? 

  **#6 - Know Your Customers' Needs Right Now
  >>> Your ability to reassure your customers during difficult times 
         depends on a thorough knowledge of their changing needs. You need to 
         maintain steady contact with them, especially during this critical time. 

  Use multiple lines of communication, including email and social media, to stay
  in touch and gather feedback so you know what they're going through right 
  now. Don't wait for them to come to you. Be proactive in getting and staying
  in touch.