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Why is "brand recognition" so important? Because it helps you build trust. People overwhelmingly prefer to buy from "business brands" they know, like and can trust! This trust establishes a loyal relationship with your customer, leading to long-term sales relationships....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Concept #1 - People Only Buy What They Want, Not What They Need! RECENT POST AT JIMS CLEAN CHAT BLOG -- Rug Cleaning Class, CLEANTIP ALERT -- What Really Damages Your Credit Score, NEWS YOU CAN USE, EDUCATION ALERT -- COLOR REPAIR December 2 & 3, 2008, 8 AM TO 5 PM, Area Rug Class Slideshow...keep reading

Identify Potential Risks to Your Business! Do you know the most significant potential risks to your business? That should be your first step in formulating a backup plan. Give this a thought, for a few examples, these might include: Financial, Technological, & Operational issues plus, todays massive "Changes in all markets!...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- BELIEVE IT OR NOT -- GROOM Handi-Brush is the Only Upholstery Brush You Need, RECENT POST AT JIMS CLEAN CHAT BLOG -- Doing More with Less, NEWS YOU CAN USE, and EDUCATION ALERT: FREE FRIDAY -- Worry Free Upholstery Cleaning, April 3, 2009....keep reading

When a cleaner is faced with trying to correct browning on upholstery fabric, there are four things that can happen, and three of them are bad!...keep reading

After much outcry in the cleaning industry over the requirements for Seal of Approval Certification of cleaning equipment, a committee of cleaning industry leaders and carpet manufacturer representatives presented a revised and far more fair amendment to the original program....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- ITS NOT JUST WHITE FABRICS THAT BROWN!, CLEANTIP THOUGHT, NEWS YOU CAN USE - #1 - Nasty Bugs Lurking on Your Cell Phone & #2 - The Fantasy Of Disinfection & EDUCATION ALERT: IICRC Approved UFT Certification Course (IICRC UFT) December 1 & 2, 2011, 8 AM - 5 PM....keep reading

OH NO! IT'S THAT TIME AGAIN! Yes, it is that time again! Business is slow. Maybe it's time to save money by killing our marketing expenses until things pick up? No! No! No! Canceling association memberships and meeting attendance, trade shows, media advertising,- these are just some examples of marketing wisdom at its worst....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- Antique Fabric Restoration. What is Clean?, Protect It? or Smell Better? Which???, Resource Corner -- News You Can Use, Links & downloads & Education Alert....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- The Benefits Of Pile Lifting, WINTERFEST ALERT, NEWS YOU CAN USE, EDUCATION ALERT: FREE FRIDAY -- Tile & Grout Cleaning Workshop, February 13, 2008....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- POWERFUL PRESENTATIONS COMING TO WINTERFEST, WINTERFEST ALERT, NEWS YOU CAN USE, EDUCATION ALERT: FREE FRIDAY -- Tile & Grout Cleaning Workshop February 5, 2008...keep reading

A professional cleaning business that's growing and plans to keep that momentum needs a solid 'service oriented' marketing strategy that includes an effective, 'do-able' set of marketing tactics to guide its development. This strategic plan should be a vision for your company's future and should include the basic actions or 'tactics' that will help you achieve that future. A good business strategy must have 'do-able' tactics to reach reasonable goals and objectives, as well as desired outcomes, timelines, and budgets....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- BUSINESS NEWS YOU NEED FOR 2011, RECENT POST AT JIMS CLEAN CHAT BLOG - Bedbugs & Lice on Upholstery and Bedding, CLEANTIP ALERT! Beware The Small Business Sleaze & EDUCATION ALERT: FREE FRIDAY! USING TECHNOLOGY TO GROW YOUR BUSINESS -- October 22, 2010 9:00 AM - 12:00 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THREE CORE MARKETING PRINCIPLES THAT CHANGED MY LIFE, RECENT POST AT JIMS CLEAN CHAT BLOG, CLEANTIP ALERT! FYI - Hidden in the Ductwork & EDUCATION ALERT: DIVERSIFICATION OPPORTUNITIES -- Special Memo....keep reading

Just how well do you understand your customer's problems, or pain points in this current post-pandemic shaped economy and marketplace?

Recent research regarding today's fractured, post - pandemic environment confirms that a new, very wary, time constrained consumer has emerged that places a far greater priority on trust than ever before! Research determines that in this ongoing post pandemic world, trust has become the new consumer currency!...keep reading

Happy New Years to you and yours, from all of us at Pembertons!...keep reading

Facebook, Twitter, Angies list, local directories & blogs, now fully embraced as they greatly expand the power of the tried & trusted 'word-of-mouth' marketing!
W.O.M. marketing is generally considered to be the most effective and most affordable marketing system currently available to the small service business owner....keep reading

What can you do when tough times are looming ahead? The entire globe is going through changes now, from climate catastrophes causing supply chain disruptions to a labor force crippled by increasing global pandemics! It's slowly becoming apparent to service businesses of all types & sizes as well as most industries that no one is safe from these problems!...keep reading

The one golden rule of the business world, large, small or micro, is that anything can change in the blink of an eye, and you may not see it coming! Here are 6 signs that your business may be facing a disruption: ...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- MARKETING TIPS FOR A BETTER DOOR HANGER CAMPAIGN. CLEANTIP ALERT! Contractor Case Shows Need for Consumer Care....keep reading