Favorite Articles

As a business owner, it is really easy to be tempted to wear all the hats, to micromanage, to have that fear of letting go. However, it's not a very pleasant situation to be in!
FACT:
Working ON your business instead of simply IN your business is a necessary focus that every business owner needs to fit into their monthly routine, (but few cleaning professionals do)....keep reading

Your Customers Know What You Do and How Your Services Can Benefit Their Friends. As a matter of fact, usually, they don't. You may be fully aware of the many services you provide and how those services can benefit your customers' friend & acquaintances, but never assume that they do....keep reading

Focusing on current technical and micro-business trends that may have a major effect on cleaning professionals. IN THIS ISSUE -- ECONOMIC CONDITIONS REQUIRE MARKETING ADJUSTMENTS, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Browning on Wool Rug, CLEANTIP ALERT -- Confused About Car Technology?, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: INTERACTIVE MOLD TRAINING -- IOT Certified Mold Technician CMT - July 16 & 17, 2009....keep reading

How many homes have you gone into where there were pesky waves in the carpet that simply needed a quick re-stretching? Most cleaners are walking away from hundreds of dollars EACH DAY in highly profitable re-stretches....keep reading

Be aware that many humans today really struggle with empathy! This is especially so in the younger generations! Research indicates that increasing numbers of the younger generations spend so much time on the computer, TV and their 'smart phones'; they simply don't really interact with people much anymore....keep reading

Basic Requirement: Commitment!
In reality, while it does take some small, but consistent commitment of time and effort, establishing a referral marketing program can be done through a series of simple steps....keep reading

Step #1 is to determine the basic credentials you need to succeed - Before you can expect credibility as an expert, you personally have to understand what it is - and what it isn't. You also have to understand that the definition changes according to the niche you are operating your business in!...keep reading

 From global pandemics to wars that disrupt supply chains, there is a great deal going on in the world today that can affect even the smallest local business. Now, when things are going well, is a good time to prepare! ...keep reading

The privilege of participating in this program as an interested, and knowledgeable but non-aligned observer has given me what I might describe as a 'revised outlook' regarding the demand by consumers for carpet and fabric protection that is currently available to cleaning contractors in multiple marketplaces today!...keep reading

The most crucial step in creating an effective marketing message is identifying your target market! Your message needs to speak directly to their needs and explain how your cleaning services meet these needs. How it does this is the single biggest factor that determines the success or failure of your marketing! So, if your marketing isn’t working, it could be because you haven’t yet defined your target market clearly enough!...keep reading

Confidence and trust increase when you provide informative reviews from people that have used your solutions and have had pleasing results, because the story amplifies the customers all important "know, like, and trust"- factor. When people feel as if they know you, they'll feel comfortable doing business with you. When they feel as if they like you, they will feel comfortable using your service: but when they feel as if they like and trust you, they will use your services again and again!...keep reading

Offer Solutions, Not Products . . .
. When people have a problem, most of us are willing to help out to solve it. View your services as solutions to a particular issue, not just something you are trying to sell in order to make a buck. Just think of how many people you are helping whenever your service solves a problem for them, and your empathy will grow and show in all of your marketing materials....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- "THINGS ARE KIND OF TOUGH...", RECENT POST AT JIMS CLEAN CHAT BLOG - Rebirth of Power Preconditioning, NEWS YOU CAN USE & EDUCATION ALERT: Rug Chick Coming to Pembertons in PA -- October 12, 2011, 8am - 5pm....keep reading

Focusing on current technical and micro-business trends that may
have a major affect on cleaning professionals. BEAT YOUR COMPETITION WITHOUT CUTTING YOUR PRICE - Part 2...3 Simple Steps to Becoming an Expert....keep reading

OBSERVATION:
This is a condition that seems to be the result of pollutants in the air that were trapped under the furniture, and that also accumulated where air passed around and under the cushions of the furniture. . ....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professional. IN THIS ISSUE -- CREDIT SMART SERIES 9 OF 9 - Facing the Consequences, RECENT POST AT JIMS CLEAN CHAT BLOG - Consumers are Buying More Leather Than Ever, CLEANTIP ALERT! THE FRUGAL CONSUMER IS HERE TO STAY!, NEWS YOU CAN USE - Going, Going, Gone?, EDUCATION ALERT: IICRC Approved UFT Certification Course - PROFESSIONAL UPHOLSTERY CLEANING CERTIFICATION COURSE, September 16 - 18, 2009, 8am to 5pm....keep reading

You may only get one chance to tell your target market about the unique benefits your specialty cleaning services offer! In order to do this, you have to craft the right marketing message that will grab your target customer’s attention and convince them to buy! Following are5 steps to crafting a compelling marketing message:...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Single Step Marketing Doesn't Work For Service Businesses Like Ours, RECENT POST AT JIMS CLEAN CHAT BLOG -- Avoiding Upholstery Cleaning Problems, CLEANTIP ALERT -- Eight Myths About Your Credit Score, NEWS YOU CAN USE, EDUCATION ALERT: COLOR REPAIR December 2 & 3, 2008, 8 AM TO 5 PM...keep reading

In today's marketplace, it is absolutely essential that you look for ways to stand out when compared to the competition! You can do this by establishing authority in your field of 'Expertise' The process starts by providing helpful information to a targeted 'Niche' audience -- - - unique information that offers solutions to their problems & challenges that your services can provide....keep reading

We are upgrading our Email service starting February 5, 2008. We wrapped up Winterfest 2008 last Saturday, and nearly a week later we are still getting calls thanking us for our efforts, but more importantly, asking important questions about the material that was presented and the products that were exhibited and demonstrated....keep reading