Referral Myth #2

Your Customers Know What You Do and How Your Services Can Benefit Their Friends

As a matter of fact, usually, they don't. You may be fully aware of the many services you provide and how those services can benefit your customers' friend & acquaintances, but never assume that they do.

You would be surprised at how little your customers know about what services you offer. They are continually inundated with all information to the point of overload. It's difficult enough for them to remember all of the details involved with their own businesses and lives, let alone the details of your business.

They rarely know exactly how your services can benefit their friends or associates or even if your services are appropriate for others.

If your customers are confused about which services you offer and which ones would benefit their friends, they probably won't refer you.

This problem is compounded when we use our industry's jargon rather than simple terms to describe what we do. Jargon just confuses people, and confused people won't refer others.

This is why it's so important to simplify your services and describe them in easy to understand terms that everyone can understand.

It's also important to focus on just one or two of your services when you follow up with your customers. Make it easy for your customers to refer you.