Favorite Articles

Never, Ever Buy Email Lists ! Hopefully, you're not even thinking about buying a list! If you acquire email addresses by any means other than “opt-in”, (subscriber choosing to be involved), you'll have a list of people who don't know who you are and really don't care! Your messages will be like a random telemarketing call, and they won't pick up the phone. Make sure your subscribers are required to opt in, fully understanding what your list offers....keep reading

New, fast growing association answering cleaning and restoration industry needs.
"Here at The Experience (an amazing trade show in its own right) I witnessed cleaners and restorers standing in line to register their existing certifications from another certifying body to this new group so that they can begin to reap the benefits of this visionary organization."...keep reading

When you’re crafting your marketing message, you need to know your customers and your specialty cleaning services well so that you can explain how  your offer solves their problems.  But there’s one more party you need to examine very carefully:  YOUR COMPETITION!  Following are five solid reasons why you should spend some time studying your competitors when creating your basic marketing message: ...keep reading

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An outstanding cleaning service employee walks in two pairs of shoes at the same time -- the customer's and the business's. The goal is to reach a solution that makes both parties happy and satisfied, striving to always create a win-win situation....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- A MESSAGE FROM LEE, A THANKSGIVING QUOTE FOR HARD TIMES & EDUCATION ALERT: IICRC Approved CRT COLOR REPAIR - November 30 & December 1, 2009, 8 AM - 5 PM....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- TIME FOR A REALITY CHECK, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQ's - Silk Walls, CLEANTIP ALERT -- New in the Book Nook, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: IICRC Approved RCT Certification Course -- April 16 - 17, 2009 8 AM - 5 PM....keep reading

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The past excerpts I shared were regarding the fact that by changing the stories that you tell yourself, you have the power to significantly alter the way you think, feel, and act. It can help you to change the direction of your life, and develop new, positive as well as healthier habits. This weeks' article shares a very important portion of the first segment of Module #3: In this module, you will discover what you need in order to start changing your own internal stories. From adopting a new mindset to addressing past painful issues, there are a number of steps you can take to make positive changes in your life....keep reading

Get out and start talking to people.
Become active in organizations in your community.
Build confidence, a comfort level and trust with those who can refer you. Don't get indigestion over this. It doesn't have to be a crushing life changer for you. One carefully-arranged appointment per week might be all you can handle and all you might need!...keep reading

As I mentioned last week, I am learning quite a bit about the incredible development of the "Pet Culture" in this country as to how pets have become our cultures "four-legged children"....keep reading

Todays exploding surge of online buying & selling has massively shifted the market place, causing a substantial number of cleaning professionals, (especially their employee's), to forget the power of the personal touch. The intertwined principles of the 'Know, Like, &Trust' factor serve as a reminder that no matter how you market your services, these elements are the foundation for building lasting and profitable relationships. This week I share 8 ways you can create an environment that causes customers to 'LIKE ' you!...keep reading

IICRC Shows Dramatic Growth In 2006!

Certified Firms up 30%!

Technicians up 14%!...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Try Some of These...Marketing Tips for a Down Economy. EDUCATION ALERT: Carpet Repair and Re-Installation Course August 21 - 22, 2008, 8am to 5pm...keep reading

Marketing on social media takes a bit of creativity. You have to adapt your marketing message to the platform and audience in order to reach your target market with your message. The only way to get it right is through a bit of trial and error, and this post has some solid guidelines to get you on the right track:...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- A Dog In The Hunt Don't Know He's Got Fleas, RECENT POST AT JIMS CLEAN CHAT BLOG -- Sub Surface Urine Odor Treatment, CLEANTIP ALERT -- Finally, Some Leadership in the Credit Crisis, NEWS YOU CAN USE, EDUCATION ALERT: AREA RUG CLEANING November 13 - 14, 2008, 8 AM TO 5 PM...keep reading

One thing that all too often gets in the way of a service business owner/operators opinion of a satisfactory job completion is their belief that they must or even can be perfect!

The truth is, perfection, especially in the delivery or performance of services, simply does not exist!...keep reading

PET ODOR: "MORE TO IT THAN MEETS THE NOSE!"
Jim Pemberton
Getting paid for it is the challenge!...keep reading

There is a powerful advantage of focusing on one goal at a time that is often lost because of an all too common objection which is, "But my business has multiple goals! I can't just focus on one." However, focusing on only one goal doesn't mean giving up the rest! Check this information out . . . ....keep reading

Create a Map of Your ‘Customers Experience' The key to the customers experience is that it's seamless from beginning to end.  You can create this seamless experience by developing a list of each customers touch point with your “Specialty Cleaning Services”.  Start with the initial awareness stage and identify each interaction you'll have with the customer. Figure out how to meet their needs and exceed their expectations at each stage....keep reading