6 Mistakes to Avoid with Your Automated Email Sequences!

by Lee Pemberton - eCleanAdvisor Business Coach

Blog Post #1

Ready to transform your relationship with your customers?

Email marketing is not just a communication channel, but a

personal bridge to your valuable subscribers.

Through unique content relevant specifically to your subscribers, including high

value offers, you can build a loyal community and grow your business.

This whole process is automated, saving you both time & resources.

However, watch out for the following 6 common mistakes that can
really undermine your email marketing efforts!

**#1 - Forgetting to Test Your Emails

>>> You should always test your emails before sending them. There might be typos, other errors, or formatting issues that make your messages look strange.
>>> Your email marketing program should allow you to test messages before sending them.

>>> For example, aWeber has a “Preview & Test” button that sends it to your inbox for you to check.

**#2 - Sending Too Many Messages

>>> Sending more messages does not equal more success!
Sending too many can cause your subscribers to tune out.

>>> How many messages should you send?

The only way to know for sure is to get feedback from|

your readers.

>>> One idea is to start slowly, sending one message per week

and gradually increasing the frequency. Watch your metrics –

they'll tell you when you've hit the optimal amount.

>>> You can also ask your audience how frequently they'd like

emails from you.

**#3 - Sounding Spammy

>>> Even though your emails are designed to offer top value

to your subscribers, you may be sounding spammy

without realizing it.
There are a few guidelines to help you avoid sounding like a

spammer:

(1) Don't use all caps

(2) Use exclamation points sparingly

(3) Check your spelling

(4) Don't stuff or use keywords unnaturally.

**#4 - Sending Emails Inconsistently

>>> Your subscribers will expect your emails on a regular schedule.

If you start sending on Tuesday and Friday afternoons, your

audience will expect them then.

>>> Sending inconsistently will hurt your developing relationships

At worst, your subscribers may simply forget about you.

**#5 - Failing to Track Your Performance!

>>> Email marketing is quite scientific, and very reliable!

You can really improve your marketing strategy by discovering

what works best with your subscriber list.

>>> The way you do this is through performance metrics.

Metrics include things like:

(1) open rate,

(2) clickthrough rate, and

(3) conversion rates.

These tell you how engaged your recipients are.

Your autoresponder program will offer various metrics

to track. Choose a few (such as above) that are related to the goals

of your email marketing campaign and check them consistently.

**#6 -Never, Ever Buy Email Lists !

Hopefully, you're not even thinking about buying a list!

>>> If you acquire email addresses by any means other than

“opt-in”, (subscriber choosing to be involved), you'll have a list of

people who don't know who you are and really don't care!

>>> Your messages will be like a random telemarketing call,

and they won't pick up the phone. Make sure your subscribers

are required to "opt in", fully understanding what your list offers.

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Want to learn more about how you can grow your audience
and optimize your marketing efforts with automated email
sequences?
Follow this series:

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