Favorite Articles

Wouldn't it be a better world if your customers, clients or facilities believed that listening to your experience and expertise would result in cleaner carpet and a healthier indoor environment? Because of a lack of cleaning education on their part, it's a fact that most complaints about carpet are due to cleaning and maintenance issues....keep reading

Spray application of an acid rinse agent after extraction cleaning with an alkaline detergent has the potential of doubling residue remaining!
Problem: Some upholstery is so highly soiled,that many cleaners want to use an alkaline agent as their "rinse/extract" step.
Question: Will spraying the surface of the fabric with an acid rinse remove the residue?
Answer: NO!...keep reading

Savvy marketers have learned that getting publicity can be as easy as sending an email or making a phone call. Follow these simple steps and you will attract the attention of the media (and customers) before you know it. Remember, the person quoted in an article or featured in a television interview is considered the expert. That person can be you!. Follow these simple steps and you can begin attracting the attention of local media (and customers) before you know it!...keep reading

When you do research regarding email marketing, chances are, you see articles with tips for growing your list, creating content, and boosting sales.  But what no one seems to be interested in talking about might be the most important aspect of email marketing – “following up with customers after the purchase”!...keep reading

You want to keep in touch with customers & prospects, but you don't want to be a pest. Each prospect is different, there really is no rule to follow. Frequency, however, is less important than relevancy....keep reading

We mistakenly assume that since 'we' are so familiar with all the products and services and variations we offer, that our customers must be familiar with them too -- so we neglect telling them....keep reading

Consumers Need Referrals! - - - Historically, a major problem has been linking people who need services with competent, trustworthy people who can provide them. - - - A structured 'Word-Of-Mouth Marketing' campaign begins by understanding that there is a segment of the public that wants you and your services as badly as you want their business!...keep reading

Water damage restoration has and continues to change as technology improves. No longer do we simply dry a water damaged structure and its contents; we now choose a method that suits the situation....keep reading

After Heather Kniess moved into her 108-year-old Craftsman-style home in Wilkinsburg last fall, she gave it a rigorous cleaning with some heavy-duty commercial products. But she started getting headaches, and after reading the labels on some cleaning products, she asked herself, "Why am I cleaning my kitchen and bathroom with something that is toxic?"...keep reading

*-----THOUGHT STIMULATORS------* A NEW SEMI-CONDUCTOR MILESTONE ... all the key parts of a cell phone can now be crammed onto a single chip. The real cell phone revolution is beginning this year....keep reading

The advent of low wetting upholstery cleaning tools ("Dry Tools") has helped upholstery cleaners minimize the risks of bleeding, browning, shrinkage, and water marking so much that few cleaners can imagine cleaning without them....keep reading

When cleaning professionals ask about how to clean a challenging (or perceived to be challenging) fabric, I usually ask them these five questions . . . ALL of these questions will be easy to answer once you know the answers to questions 1-3...keep reading

Every Professional Cleaning Service, new or established, wants (and needs) better recognition in their local marketplace. One of the best ways to do this that I am aware of is to develop relationships with prominent, but unbiased third-party experts. These are referred to today as "Influencers" - Think "Hair Salons" or "Pet Groomers"...keep reading

Building an email list takes some time and effort. Some say it's the hardest "marketing/management” work a small service business does. But the benefits are well worth it. It's an excellent way to gather and qualify leads and build relationships with your subscribers....keep reading

Referral Myths That Waste Your Time, Money & Referrals! Myth -- Gifts Are Good Referral Incentives. The Truth - People won't refer their friends and associates to your business because you offer them a free gift, like a free lunch, movie tickets, cash, etc....keep reading

As a cleaning professional, there are certainly a few areas in which you are already an expert. And, with just a few additional reviews and testimonials, you could easily be seen as a 'Credible Expert' in solving nagging cleaning or odor problems' in your marketplace niche! But how do you initially demonstrate to customers that you are someone whom they should trust in this area?...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- POWERFUL TRENDS TO WATCH, RECENT POST AT JIMS CLEAN CHAT BLOG - Effective and Inexpensive Upholstery Preconditioning Tool & EDUCATION ALERT: FREE FRIDAY! New Concepts & Tactics In Customer Retention!...keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- CREDIT SMART SERIES 1 OF 9, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Cleaning Area Rug in Place, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: INTERACTIVE MOLD TRAINING - IOT Certified Mold Technician CMT - July 16 & 17, 2009....keep reading

Everyone loves an interesting story. Stories give us a comfortable way to communicate and engage with others most effectively! Statistics reveal that story-based content converts into leads and sales at a much higher rate than content which is fact-based only. That's because people just don't remember facts; they remember stories!...keep reading

Don't just clean and run! In todays "what have you done for me lately" marketplace, it is a lot easier and a whole lot more profitable to do more business with your existing customers than it is to find new ones.
Establishing a few low profile, effective ways to stay in touch consistently with your customers will pay big dividends for years to come!...keep reading