Favorite Articles

Consumers are in love with soft textures today. Upscale consumers purchase chenille to such a large extent that some designers recommend some type of it exclusively. However, for many people there are other alternatives in upholstery fabric to give the "soft texture" that is so much in demand today....keep reading

IN THIS ISSUE -- CREDIT SMART SERIES - FACTORS #2 of 5, Balances Carried, RECENT POST AT JIMS CLEAN CHAT BLOG - Upholstery Cleaning Products: Keep it Simple and Safe, CLEANTIP ALERT - Carpet Repair Basics I, NEWS YOU CAN USE - Going, Going, Gone?, EDUCATION ALERT: * FREE FRIDAY: How to Start & Maintain a Website Blog for Your Business - August 7th, 2009, 9am to 12 pm, * Carpet Repair and Re-Installation Course - August 20 - 21, 2009, 8am to 5pm....keep reading

DRIVERS BASIC SIMPLE & INEXPENSIVE SURVIVAL KIT - Drivers today seem to believe that a cell phone, and a vehicle complete with a set of keys and a full tank of gas is all you need for a good days work or a pleasant little vacation getaway! Unfortunately, it simply isn't so....keep reading

Instead of adding more and more to existing services & their related activities, I would like to encourage you to consider aiming for providing fewer services (& their related activities) more effectively and more profitably!...keep reading

Treating customers with empathy, patience and respect may come easily for you, but it isn't necessarily so for your employees. Without clear guidelines on how to treat customers, you're leaving it up to the employees judgment, which may or may not be in line with your standards....keep reading

As I have mentioned, it's often the clever way you promote your referral marketing system that can make the difference. As I have mentioned over the last weeks, your referral marketing effort often just needs the right hook or offer to get people to pay attention. Check this slightly different idea out & and see if you can think of ways to creatively wrap your business around this one....keep reading

Why Honest Sales Copy Works: Honest sales copy works because today's audience is aware of the tricks marketers use to sell to them. When customers know you're being honest with them, they're much more likely to buy from you....keep reading

ILLEGAL IMMIGRANTS & SUBCONTRACTING The fallout from strongly increased attention to immigration issues at all levels is damaging small businesses like ours -- and is only going to get worse, and it's going to happen fast!...keep reading

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There are a sizeable number of persons in this industry who have become cleaning professionals for a different, but very special reason: To support themselves by earning a modest living while spending their quality time pursuing a chosen vocation that produces personal or spiritual rewards....keep reading

Focusing on current technical and micro-business trends that may have a major effect on cleaning professionals. IN THIS ISSUE -- FUNDAMENTALS OF EDUCATIONAL MARKETING, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Leather Question, CLEANTIP ALERT -- Seven Sins of Failure, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: FREE FRIDAY - Secrets of Successful (& Profitable) Structural Drying! May 29, 2009, 9 AM - 3 PM....keep reading

Why do customers or prospects value your services by the "square foot", or by the "room"? In the marketing world that is called the "Thud Factor", refering to the noise a package makes when you drop it. Bottom line, if people spend a lot of money on a service purchase, they want something they can understand to justify the cost in their mind....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- PET RELATED SERVICES BOOMING!, RECENT POST AT JIMS CLEAN CHAT BLOG - Extraction Solutions for Fine Fabrics, CLEANTIP ALERT! Do You Use Meaningful Marketing or Mindless Marketing? & EDUCATION ALERT....keep reading

In the recent past, I received an email from a well regarded business consultant, with a message that is so incredibly straight forward and powerful that I must share portions of it with you in today's article!...keep reading

If your business recognition building activity has been limited to a website and a small group of friends, relatives and local personal contacts, you're not taking advantage of the excellent offline customer and client attracting impact that speaking can generate....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- PROFESSIONAL CLEANING SERVICES LIVE OR DIE BECAUSE OF RELATIONSHIPS!, RECENT POST AT JIMS CLEAN CHAT BLOG - Area Rugs are Fine Fabrics!, NEWS YOU CAN USE & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP -- October 7, 2011, 8am - 5pm....keep reading

POWER PRECONDITIONING - REDISCOVERED!
In the last 10 years, the growth of encapsulation cleaning has led to the resurgence of power pre-conditioning. This turns out to be labor saving, customer satisfying and leaves minimum residue in the carpet......keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- COMMERCIAL CARPET CLEANING UPDATE, RECENT POST AT JIMS CLEAN CHAT BLOG - What To Do When Spots Put You On The Spot!, NEWS YOU CAN USE, LAST CALL! "Cash Creation Event" in Pittsburgh, PA & EDUCATION ALERT: Carpet Repair and Re-Installation Course....keep reading

Unfortunately professional cleaning-business persons have a tendency to say - "I don't have time to plan!" Then waste time and resources on the same business emergencies that just seem to happen over & over....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- The New 'Frugal Consumer' Era Will Cause Major Changes To Our National & Local Economies!, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Removing Blood from Denim Sofa, EDUCATION ALERT -- IICRC Approved CCT Certification Course - November 4 - 6, 2008, 8 AM - 5 PM....keep reading