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We are facing, not just as a nation, but globally, an event that affects both our business and personal lives at the deepest level.

While you do all you must to protect yourselves and your families, you must not lose this opportunity to look at your business in both a clear headed and unsentimental fashion.

Take a few moments to review these very simple, yet extremely important steps on how to begin to get your Business House- in order in this "year of the pandemic"...keep reading

Once your have your own personal marketing system of tactics in place, the results of your targeted efforts will gradually reduce the amount of time you now waste waiting for the phone to ring. At the same time, the amount of cash flowing into your business each month will be increasing!...keep reading

Most cleaners, especially veteran cleaners, skip fiber family testing, as they say it's a "waste of time". What they often really mean is "I can't interpret the results, so why make my job even MORE fearful and frustrating?" The test you should use is easy to learn & do is, is the 'fiber family test'. Check this out . . ....keep reading

While examining the keys to customer trust relationships, Jim & I have determined that there are four building blocks of trust, which are essential to any good customer relationship, especially in our industry. Following are the absolute essentials of every satisfactory service business/customer relationship....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- 5 Tips To Avoid Browning White Natural Fibers by Jim Pemberton - the Fine FabriCare Guy, Safe, Affordable, Fast & Effective 21st Century Urine Decontamination & Odor Control Services by Lee Pemberton - the Educational Marketing Guy & Resource Corner - Links & downloads & Education Alert....keep reading

There's an art to packaging home cleaning services the right way. The goal is to meet the needs of your customer so they don't need to go anywhere else. This requires you to understand your target market well, especially the problems and challenges they're facing. If you can offer unique packages of specialty cleaning services that offer reliable solutions to customer problems; your offerings will sell, and your business will grow.  t...keep reading

The fact is, different people are persuaded by different things. I personally am more likely to be persuaded by logic and observable evidence, while others much prefer to get confirmation from someone who is certified to be an expert, commonly referred to as an authority.
This is something very useful to consider when you're trying to persuade a prospect to see the value of your services....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HOW I GET MORE DONE EACH DAY, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Chair Turned Pink, CLEANTIP ALERT - Ice Dam Problems Plague Western Pa Homeowners, EDUCATION ALERT: Spinergy Stone Care Solutions Presents SIMPLIFIED STONE CARE 1/2 DAY SEMINAR - March 5, 2010, 8 AM - 12 PM & IICRC Approved CCT Certification Course -- March 17 - 19, 2010, 8 AM - 5 PM....keep reading

In today's rapidly changing marketplace, even your specialty cleaning services business must stand out! Suppose you can make your services unique and communicate this effectively to your preferred consumer? In that case, you could carve out a profitable niche for yourself and even compete with larger companies who have more resources to spend on their marketing. You can use a number of specialty tactics to achieve this, but there are some major mistakes you absolutely need to avoid!...keep reading

A common problem that not only creates claims, but also causes major customer dissatisfaction & loss, is the issue of 'color loss'.
Most color fading is caused by abrasion, soiling, and sunlight,( all environmental conditions)....keep reading

A 'down to earth' understanding of basic human responses to the principles of persuasion will go a long way to helping you in developing your business to make customers really feel good about you and the benefits they receive from the relationship....keep reading

The single most powerful business tool you can use is your own unique "Customer-Focused" Marketing System, with tactics that fit your own comfortable marketing capabilities! Reality clearly shows that if you don't feel good about what you are trying to do, you won't succeed anyhow!...keep reading

I periodically get calls or emails from cleaners after a damage claim has occurred. When I ask questions regarding the results of their pretesting results, its not uncommon for them to give me the following response . . .:...keep reading

Customer-Focused" Marketing Tactics that solve customers problems are powerful and effective in attracting prospects and customers alike. Everything you do to 'HELP' your prospects and customers 'Solve Problems', will increase the chances that you will get the business growth you want (and deserve)!...keep reading

IN THIS ISSUE --
#1 Removing 'LITTLE' Stains Can Make a 'BIG' Difference!
#2 *** Change & Simple Solutions ***...keep reading

Let's take a look at three ways that you can make your specialty services unique as well as stand out as different from the competition. In addition, note each of the five additional elements which has worked quite well for a number of small cleaning service businesses. Could one or more of them become a part of your current business strategy?...keep reading

Recommendations are a type of social proof. For example, when your customer tells people how your services helped them, those people will want to try it themselves! (See end of this article for more details)...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE 15-MINUTE MARKETING SECRET, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Paste Wax on Old Wood Floor, EDUCATION ALERT: Spinergy Stone Care Solutions Presents SIMPLIFIED STONE CARE 1/2 DAY SEMINAR March 5, 2010, 8 AM - 12 PM & IICRC Approved CCT Certification Course March 17 - 19, 2010, 8 AM - 5 PM....keep reading

IN THIS ISSUE -- "TRUCK MOUNT CLEANERS ARE ON THEIR WAY OUT OF EXISTENCE" states ED YORK, who goes on to say . . . "Last month, I advised all readers and those on the call that are in the industry that the industry was shifting in a giant direction, and those cleaners that were dependent upon truck mount cleaning as their source of income are going to evaporate unless they make some immediate changes;...keep reading

The moment a new subscriber joins your list, you have a golden opportunity!    This Email contact may well be the first "business to buyer" point of contact you have with many potential buyers. It shapes how the subscriber sees you and sets the tone for the relationship you'll build with them. This all starts with an "onboarding sequence"!...keep reading