CLEANTIP Vol 25 - #19

by Lee Pemberton - eCleanAdvisor Business Coach

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CLEANTIP Vol 25 - #19

IN THIS ISSUE --

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Jim's Opening Comment:
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SPECIAL NOTE:
"Never make decisions as to the nature of an upholstery cleaning issue, whether as a request for a price from a customer, or a complaint after cleaning. You need to make an on site inspection to be sure of the nature of the issue, so that both you and your customer can have a satisfactory outcome"!
"Read more below . . . .

#1 - "What Caused This Mystery Color Change?"
by Jim Pemberton - Fine Fabric Specialist

"Do You Have Any Idea What Caused The Mystery Color Change On This Ottoman?"

The top of the fabric appeared to have "browned out" the first time the technician had cleaned it, then after it was rinsed with an acidic rinse agent to remove the browning during a second visit, the sides now appeared to have browned, though the top of the ottoman now looked better.
For complete article - click here

Lee's Intro Notes:
As we look into the marketing of services it becomes very evident that there is much to it! Let's start with "Social Proof, Social Listening, Social Awareness, Emotional Intelligence, and Word of Mouth! These are all closely related concepts that leverage the influence of others to build trust & strongly influence final decisions.
Today you can learn how to develop your market using customer testimonials . . . .

#2 - Testimonials Can Supercharge Your Marketing!
by L Pemberton - eCleanAdvisor - Business Coach

“Social Proof” supercharges your marketing with customer testimonials! We humans make purchase decisions based on what our peers think. Social proof shows that you're trustworthy and that you offer value.
Check the Do's & Don'ts of testimonials here!
For complete article - click here

Special Note - Upcoming Training

Jim Pemberton's
Fabric Pro Upholstery Specialist Workshop

Two Day "Specialist" Course With
"Hands On" Training

July 18 - 19, 2025
I'll be offering this class in Rochester, NY.

Where Can I Find a Furniture Cleaning Specialist? . . . . and one who can be trusted? . . . Two key questions asked by today's affluent consumers as well as their furniture retailers and interior designers.

In the past decade or so, there are fewer and fewer cleaners willing (or even capable) to clean high value, or sensitive, delicate textiles.

This unique two day course is absolutely not a "Prep" course to prepare you for another longer certification course.

In this class you will learn 'What to do" + "When to do it" as well as "How to do it . . . "Hands-On"!

How Can You Benefit From This?
Click here for complete class details

Class $975.00 per student
{Includes Comprehensive Online Pre-Study}

Class size is very limited for personal attention purposes, so register today!

Click Here to Register

Next Available Date?
Click Here for The Learning Center Calendar

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That's it for this week!
Lee Pemberton
https://www.ecleanadvisor.com
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Copyright (5/10/2025) L Pemberton e-mail: [email protected]

Pembertons 5825 Smithfield Street McKeesport, PA 15135
1-800-342-2297 www.pembertons.com

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