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Testimonials Can Supercharge Your Marketing!
“Social Proof”
Supercharge Your Marketing
with Customer Testimonials!
Post #4
>>> We humans make purchase decisions based on what our peers think. Social proof shows that you're trustworthy and that you offer value.
>>> You need to work social proof into your regular marketing mix. An easy and very effective way to do this is with testimonials.
#1 - What Is a Testimonial?
>>> A testimonial is a recommendation written by someone who has
used your cleaning services, sharing their experience with the
reader.
used your cleaning services, sharing their experience with the
reader.
It's more in-depth and personal than a review. The purpose is to
quickly show potential users what they can expect and help them
make the right buying decision.
make the right buying decision.
#2 - How to Get Testimonials
>>> Testimonials are easy to get, but you do usually have to ask for
them.
An excellent opportunity occurs whenever you receive positive
feedback from a customer; allowing you to ask them if you can use
it on your website.
feedback from a customer; allowing you to ask them if you can use
it on your website.
EXAMPLE: A customer sends you an email telling you they are really
pleased with the restored beauty of their living room
oriental rug. Reply immediately with your appreciation
for the compliment, asking if you can use the email as a
testimonial, or if they'd like to write a new version.
pleased with the restored beauty of their living room
oriental rug. Reply immediately with your appreciation
for the compliment, asking if you can use the email as a
testimonial, or if they'd like to write a new version.
>>> Even better, create a system for procuring testimonials!
As part of the follow-up to each sale, reach out and ask if the person
would leave a good word for you. Provide a form to make it easy for
them and automate to make it easy for you.
>>> One more method for procuring testimonials is to search for
mentions of your business on the internet and, in particular,
on social media.
Reach out to the commenter with a heartfelt thank you and ask
if they would be willing to write one for you.
if they would be willing to write one for you.
#3 - How to Use Testimonials
>>> Once you start gathering testimonials, there are many ways you
can use them:
> Post them prominently on your website, especially on pages
> Post them prominently on your website, especially on pages
where you want visitors to take action.
> Share on social media, both as your own testimonials and sharing
the content of others.
the content of others.
> Put testimonials on your landing page or sales page.
> Include them on the sidebar of your blog where they'll be seen
but not distracting.
but not distracting.
> You may want to create a testimonials page on your website
where you say, “See what other people are saying about ___.”
where you say, “See what other people are saying about ___.”
> Turn parts of testimonials into quotes to use as “Quotes or PR”.
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Testimonial Do's and Don'ts
Here are some best practices to follow using testimonial content:
DO put your best testimonials in the place where they'll be seen most.
>>> DON'T edit testimonials!
If there are spelling errors or glaring mistakes,
edit those and make sure the user approves the final version.
If there are spelling errors or glaring mistakes,
edit those and make sure the user approves the final version.
DO use videos and visuals wherever you can.
Video testimonials are highly effective.
Try to include a picture of the user with
written testimonials to add a personal element.
written testimonials to add a personal element.
>>> DON'T use close friends or business associates
to leave testimonials for you. They may not be seen as
authentic, in fact just the opposite by others!
to leave testimonials for you. They may not be seen as
authentic, in fact just the opposite by others!
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Fabric Pro Upholstery Specialist Workshop
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