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What is a Brand Story? Your brand story is the story of how you came to be the business that you are today!  It describes the events that led to you establishing or becoming the special type of  service business you are. In doing that, it conveys your core values as well as the challenges you have faced and overcome. It makes your business memorable and puts a human face on it, which is very, very useful for 'story-selling'....keep reading

Your "Cleaning / Restoration Services" Fulfill Needs! No matter what services you deliver, it must fulfill a need that your target market has. It must solve one or more problems, making their lives better in a tangible way....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- BE CAUTIOUS ABOUT SERVICES YOU BUY FROM PROVIDERS YOU DON'T KNOW!, RECENT POST AT JIMS CLEAN CHAT BLOG - 3 Tips Every Fine Fabric Restoration Specialist Must Know, NEWS YOU CAN USE & EDUCATION ALERT: IICRC Approved UFT Certification Course (IICRC UFT) December 1 & 2, 2011, 8 AM - 5 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- WHY SHOULD CLEANERS USE INTERNET MARKETING?, RECENT POST AT JIMS CLEAN CHAT BLOG - "Will I Still Have To Turn Down Upholstery Cleaning Jobs?", NEWS YOU CAN USE... 2011 Credit Card Update & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP -- April 29, 2011, 8am - 5pm....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- LIFE AS A RUG SCRUBBER, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Tile, Grout & Stone & EDUCATION ALERT: Keep an Eye out for Winter Schedule....keep reading

The good news is: it doesn't have to happen to you! Actually, neglecting the marketing needed to make the phone ring is the real culprit....keep reading

Understanding why most humans simply don't notice dirty carpets, floors and furnishings, or smell foul pet odors, musty mildew odors, offensive tobacco or cannabis odors in their homes, will make it easier for you to understand the value of utilizing educational marketing tactics consistently in this new era for business development efforts....keep reading

Which message would you trust more? A local cleaning business telling you in local news flyers how effectively its services are at solving your cleaning problems, or hearing the same news from real-life customers who have personally received the cleaning services? ...keep reading

I talk to business owners regularly that want to take their businesses to the next level, but are puzzled as to why it's so hard. They push and work and expand only to find themselves right back where they found themselves last year. Business growth is a tricky thing, because growth always involves change. And for most of us, change is hard....keep reading

Are your service presentations frequently derailed by questions or objections that come from out of the blue and take you by surprise? Do you have to either scramble to find a satisfactory answer or tell the prospect you'll get back to them later, both of which are far from an ideal response?
If that is a problem for you, there are six steps that will prepare you to anticipate what questions & objections the prospect will be likely to raise, so you can answer them quickly and confidently, resulting in a much more effective service processes presentation. Check these six steps inside . . ....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THINK THE EPA "RRP" WON'T EFFECT YOU? - BETTER THINK AGAIN!, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Dull & Hazy Marble & EDUCATION ALERT: (IICRC UFT)PROFESSIONAL UPHOLSTERY CLEANING CERTIFICATION COURSE -- April 28, 29 & 30, 2010....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Water Stains on Carpet, CLEANTIP ALERT! Remember We Make Our Living On It & EDUCATION ALERT: IICRC Approved UFT Certification Course (IICRC UFT) - April 28, 29 & 30, 2010....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- YOU CAN BECOME THE AUTHORITY IN YOUR NICHE, RECENT POST AT JIMS CLEAN CHAT BLOG - Yellow Alert for "Fine Fabric Cleaners" & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP -- April 29, 2011, 8am - 5pm....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE NEW ERA OF TRUST, RECENT POST AT JIMS CLEAN CHAT BLOG - Protector Failure -- Are You Guilty? & EDUCATION ALERT: BOOKED SOLID! w/ Jeff Cross, senior editor of Cleanfax magazine -- July 16, 2010....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HOW TO BECOME AN EXPERT IN YOUR MARKET IN 3 EASY STEPS, RECENT POST AT JIMS CLEAN CHAT BLOG -- In-Plant Upholstery Cleaning & EDUCATION ALERT: DIVERSIFICATION OPPORTUNITIES - Tile & Grout Cleaning Services May 28, 2010, 9:00 AM -- 2:00 PM....keep reading

Procrastinators are prospective customers! Most of them are going to buy--and they are most likely going to buy from the company that has kept their name, and benefits uppermost in the prospects minds. Those are the businesses that have kept in touch with them through consistent follow-ups....keep reading

Like it or not, our public education system provides damaging teachings of contradictory actions & results between what people experience in high school and college versus what they experience in the real world. Just take a look at our public education system where students are being led to believe that "trying" counts for something, when in real life, it really counts for nothing. In the real world, only results count....keep reading

FACT #4:
No protector will work to its maximum potential if the carpet or upholstery fabric is not adequately cleaned, and if excessive detergent residues are allowed to persist. Your cleaning process prior to the application of protector is as important as the application of the protector itself....keep reading

How to Develop a "Growth Mindset" The good news is that the growth mindset isn't something you're born with. Anyone can cultivate this mentality through re-framing the way they see things and adopting a few success habits. Businesses encounter many challenges as they develop. By repeatedly facing challenges and learning from them, you change and evolve. This is why the growth mindset is such an important factor to business success. ...keep reading

The mark of success is the ability to accept failure and learn from it. Here's how to make failure your friend and turn your failures into successes:...keep reading