Favorite Articles

As a Fine Fabric Specialist, you will find opportunities to clean or spot clean fabric covered walls in both homes and commercial establishments. In many cases, the fiber commonly used in such fabrics is silk, and such wall coverings can be found anywhere from homes to professional offices to resorts....keep reading

Here's five gotchas you weren't expecting. The definition of "junk fax" includes more faxes than you'd think. If you send out a fax announcing you've just added a new product or service, that could be considered a junk fax under the JFPA....keep reading

Create an Excellent Customer Experience  No matter your specialization, offering an outstanding customer experience will set you apart. This means going above and beyond what other businesses offer. It creates a strong relationship with your customers that leads to long-term sales. ...keep reading

When you make specific promises about your services, - - - you better be able to back them up! You must always be prepared to stand behind your comments ( which can easily create unrealistic expectations! ) That's exactly why you hear seasoned business persons use the expression "Under Promise And Over Deliver!"...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- CONFORMITY IS YOUR ENEMY!, RECENT POST AT JIMS CLEAN CHAT BLOG - Holiday Spots, Spills and Stains, CLEANTIP ALERT! Social Media Won't Fix Your Broken Small Business! & EDUCATION ALERT: Color Repair Technician(CRT) -- December 2 & 3, 2010....keep reading

One of the primary reasons carpet cleaners shy away from upholstery cleaning (despite the fact that they usually call themselves "__________ Carpet and Upholstery Cleaners") is that upholstery cleaning has many more variables than carpet cleaning, and therefore making it a bit more difficult to create a simple, easy to follow cleaning system for upholstery than it is for cleaning carpet....keep reading

How have you resolved to market and grow your business in this unique economic environment? Many companies in our industry are talking about developing "Marketing Plans", but they really don't know where to start....keep reading

3 Keys To Uncovering Your Niche:
To discover your niche, start with your business. Start by evaluating your employee base, skills, experience, tools, products and expertise. List everything you can think of in each category.
What solutions do you provide them? Who do you help? Why should businesses or people work with you?
Your business has something unique to offer, and there are businesses out there who can benefit from it. You just have to establish what that is, then find businesses who are willing to pay for it....keep reading

COMMENTS FROM LEE: It's important to get started on the right foot when it comes to 'Social Media Marketing' Even though the barriers to entry seem quite low, it still takes time and consistent effort to get started on a truly successful social media marketing campaign -- if you expect it to work!  Check these 8 Tips That Will Help You With Your Successful Social Media Marketing...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- MESSAGE FROM LEE PEMBERTON, RECENT POST AT JIMS CLEAN CHAT BLOG - 5 Keys You Really NEED to Become an Upholstery Cleaning Pro, EDUCATION ALERT: CARPET CLEANING Technician (IICRC CCT) September 15 & 16, 2011 & FINE FABRIC CARE WORKSHOP -- October 7, 2011, 8am - 5pm....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- RECENT POST AT LEE'S NEW BLOG - Why Your Marketing Isn't Working, RECENT POST AT JIMS CLEAN CHAT BLOG - FAQs -- Cotton Denim-Like Fabric & EDUCATION ALERT: BOOKED SOLID! w/ Jeff Cross, senior editor of Cleanfax magazine -- July 16, 2010, 8am - 5pm....keep reading

Cleaners often ask if the lightweight, inexpensive machines
made for spotting carpets can be used for upholstery cleaning.
Frankly, it makes sense to consider using such a machine for
upholstery cleaning for the following 3 solid reasons:...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- TRUST AND YOU, RECENT POST AT JIMS CLEAN CHAT BLOG - Pet Odor Procedures for Upholstery & EDUCATION ALERT: BOOKED SOLID! w/ Jeff Cross -- July 16, 2010, 8am - 5pm....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HEY LEE! How Can I Help My Business?, RECENT POST AT JIMS CLEAN CHAT BLOG - Acid Rinses, NEWS YOU CAN USE & EDUCATION ALERT: DIVERSIFICATION - Stone Floor Cleaning & Wood Floor Care - September 23 & 24, 2010 -- 9:00 AM - 2:00 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- URGENT MESSAGE FROM JIM PEMBERTON, RECENT POST AT JIMS CLEAN CHAT BLOG - A Picture is Worth A Thousand Words, NEWS YOU CAN USE & EDUCATION ALERT: "Cash Creation Event" in Pittsburgh, PA & Carpet Repair and Re-Installation Course....keep reading

----------- THE QUESTIONS WE ASK OURSELVES DETERMINE THE RESULTS THAT WE GET --- PAST - PRESENT - FUTURE ! ----------- Our answers create the actions of our day-to-day lives. This simple progression of ---> (1) QUESTIONS to (2)ANSWERS to (3)ACTIONS concludes that if we want more effective and productive actions, we can start by asking ourselves better questions....keep reading

There is enormous power in the meaning of words and what they mean to the person who hears them. Words truly have the power to manipulate other people's thinking and behavior. Fallacies are the most damaging combination of words used in arguing a position because they are true to an extent, but are usually myths or "urban legends"....keep reading

If you lose your temper with the service staff at your next business lunch, you also may lose a prospective client, a new survey suggests....keep reading

Message From Jim & Lee Pemberton On this 4th of July, Lee & Jim would like to wish you all a happy & safe Independence Day Holiday....keep reading

To a greater extent than most cleaning services realize, carpets are neglected because the owner simply does not see the dirt! Pet odors are not dealt with because the occupants really do not smell the odors or even notice the problem. Smokers don't smell the odors either,and they don't see the brown stain on walls and drapes!...keep reading