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To be authentic means that you are true to yourself. To be true to yourself, you first need to know who you are. When you develop your values, principles, and morals and act on those regardless, you'll have a much easier time being genuinely authentic....keep reading

Like it or not, we all wear "cognitive blinders"! That is the term that refers to the reason we rarely notice things that change very gradually. As a recognized expert you are in the position of demonstrating or at least explaining why your customer should clean their upholstery. Here are a few things you have to have in place before such a "consultative selling approach" will work:...keep reading

I have recently participated in carefully
monitored tests that have been conducted
on leading carpet and fabric protectors,
and the simple fact is that not all of these
products perform nearly as well as expected!...keep reading

Vital points of interest for you: Research has established that consumers now increasingly research online for information about purchases they are interested in. - But, their purchases are most often made - Offline!!...keep reading

To evaluate your marketing efforts you should know at least three things. 1)How much did you spend on the marketing effort, regardless of what it is. 2) How much income did you generate from the marketing effort. 3) What is the Lifetime Value of each customer to your business? I'm sure you usually focus on point #2 above, the immediate dollar return in services sold, right? Do you ever focus on the value of each new customer you develop during these marketing efforts?...keep reading

"PREMIUM" COFFEE-TO-GO:
HOW'S THIS FOR A WAKE UP ALERT: The $750 spent in one year to support a $3-a-day, work-week premium coffee habit would yield almost $300,000 in an IRA growing 8% annually over 40 years!...keep reading

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What do you do when the going gets rough? In recent years, we've all experienced issues in our business related to global events or economic downturns. What's happening over there- can have a huge impact on your small business right here. When times get tough, some businesses perish while others not only survive but thrive. You can get through it with flying colors too. The key is to prepare well. ...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- "OH, I WASHED THE CUSHIONS ALREADY!", Restoration BootCamp February 1st, 2012, Jim Pemberton Textile ProVideo Interview & NEWS YOU CAN USE - HydraMaster Provides Maintenance and Service Videos....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- MORE GOOD STUFF ABOUT USING POSTCARDS!, RECENT POST AT JIMS CLEAN CHAT BLOG - Mystery Upholstery Color Change, NEWS YOU CAN USE & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- BASIC RULES FOR CLOTHESLINES, RECENT POST AT JIMS CLEAN CHAT BLOG - It's Not Your Problem! & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP - April 29, 2011, 8am - 5pm & FREE ONLINE SEMINAR -- Rugs & Fine Fabrics: Become the "Go-To" Textile Pro in your City - May 11, 2011....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE ETHICS GAP, RECENT POST AT JIMS CLEAN CHAT BLOG - Recommended Urine Removal Techniques For Upholstery, CLEANTIP ALERT! Cleaning Industry UPDATE, NEWS YOU CAN USE & EDUCATION ALERT: Color Repair Technician (CRT) December 2 & 3, 2010....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. LADYBUGS IN THE HOUSE, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - My Customers are Asking for Price Cuts, What Can I Do? & EDUCATION ALERT -- IICRC Approved CRT COLOR REPAIR - November 30 & December 1, 2009, 8 AM - 5 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE --"THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO", RECENT POST AT JIMS CLEAN CHAT BLOG - Red Discoloration Claims on Upholstery Skyrocket!, NEWS YOU CAN USE about MOLD! & EDUCATION ALERT: CARPET CLEANING Technician (IICRC CCT) September 15 & 16, 2011....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE RISE OF LOCAL INTERNET SEARCH GROWS AND THE SLOW DEATH OF THE YELLOW PAGES CONTINUES!, RECENT POST AT JIMS CLEAN CHAT BLOG - Do You Have What it Takes to be an Upholstery Cleaning Specialist?, MARKETING TIP from Lee Pemberton & EDUCATION ALERT: DIVERSIFICATION OPPORTUNITIES -- Tile & Grout Cleaning Services - May 28, 2010, 9:00 AM -- 2:00 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- DEALING WITH THE ACCELERATING COSTS OF OPERATING YOUR BUSINESS IN THIS 21ST CENTURY, RECENT POST AT JIMS CLEAN CHAT BLOG - Does Protector Work On Microfiber Fabrics? & EDUCATION ALERT: IICRC Approved Certification Course Carpet Cleaning (CCT) May 26 - 27, 2011....keep reading

Don't assume that your customers are happy with your products or services, or the customer service you provide. Get their honest feedback to be absolutely certain....keep reading

I'm not sure how you feel about regulations, but I suspect that you resent them or at least the majority of them. And...you will find that you have a lot of company, you can bet on that! However, if you are like me, [ and, again I suspect that you probably are ], you don't resent ALL of the regulations, just the ones that are a pain or irritation in operating your business....keep reading

Writing effective advertising pieces doesn't take creativity, it takes a step-by-step 'system ,' and that's what you're missing. We're going to make the system so easy for you, that you'll be creating powerful advertising pieces within minutes of reading this newsletter. Your true prospects and customers will find them nearly impossible to resist....keep reading