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Currently we are feeling the impact of a lack of gasoline processing capability, not a shortage of oil. However, the initial impact is very much the same -- HIGHER PRICES! Interestingly enough, in our affluent society, reduction of demand is not occurring at all....keep reading

The greatest benefit of the Teflon wand glide is the COMFORT and EASE OF USE. Regular use of the Teflon wand glide makes for a more comfortable, less injury-prone operator. Stress on the back, shoulders and elbows from wanding are reduced significantly. Especially beneficial for older technicians....keep reading

Now with the fatigue savings provided by Teflon wand glides, employers can hire women and older, more mature men to clean carpet. Added to that, when necessary or desired, older owner/operators can now clean the carpets themselves....keep reading

Wondering why more prospects aren't responding to your marketing efforts? It's usually the simple stuff that we tend to overlook. Here are a few things you may be doing that can stop prospects & customers cold, plus a few tips on what to do to make your phone ring....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- Warning! Microfiber Fabrics May Fade!, Response to "Protect It? or Smell Better? Which???", Shag Rugs. What You Need To Know, Resource Corner - News You Can Use & Links & Downloads & Education Alert....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- WOMEN AND CATS -- Re: the unusual bond between women and cats, RECENT POST AT JIMS CLEAN CHAT BLOG - Preservation Vs Restoration & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP -- April 29, 2011, 8am - 5pm....keep reading

Basically, There Are Two Different Kinds Of Activities You Can Perform In Your Business -- Those That Make You Money And Those That Lose You Money....keep reading

FAQs - A Valuable Web Page For Customers, Prospects and You!
Your FAQ page can actually help establish you as the information resource in your market area!
Customers Love a Good FAQ Page!
For the customer, it answers their questions at a glance without them having to make a call. For you, it saves time dealing with the most common customer issues, so your employees are free to focus on other value-added tasks....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- IT'S THE LITTLE STUFF!, RECENT POST AT JIMS CLEAN CHAT BLOG - I Browned a White Sofa!, CLEANTIP ALERT! Learn how to market to group buying programs at Totally Booked University!, NEWS YOU CAN USE - Business Chilling Liability Stuff! & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. SPECIAL COMMENT ISSUE -- Thoughts on Cleaning Services in 2012, Protector Sales Declining? & Resource Corner - Links & downloads & Education Alert...keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- CARPET REPAIR BASICS VI, RECENT POST AT JIMS CLEAN CHAT BLOG - FAQs - Sanitizing and Protecting Carpet, EDUCATION ALERT: IICRC Approved CCT Certification Course - November 4 - 6, 2008, 8 AM - 5 PM....keep reading

THE POSITIONING SURPRISE . . . The narrower your focus, the wider your message spreads. In other words, you say the most by saying the least, because the simplest, clearest message invariably wins....keep reading

All 5 of the poaituve mindset segments are concerned with growth and a love of learning. A great way to transform your mindset is to find something new to learn. It doesn't really have to be something related to your business or even something practical. And you don't have to be good at it. The process of learning itself will help you change. Remember, the whole point is to get you learning and expanding your perspective. It shouldn't be stressful. Choose something interesting and fun....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- NOBODY REALLY CARES (EXCEPT YOU)!, RECENT POST AT LEES BLOG - Response to "Down and Dirty Commercial Carpet Cleaning", CLEANTIP ALERT -- The Horrors of Payroll Audits, NEWS YOU CAN USE & EDUCATION ALERT: Carpet Repair and Re-Installation Course -- August 25 - 26, 2011....keep reading

In the midst of the 2008 -- 2009 financial madness, the American pillar of capitalism crumbled: Trust totally disappeared from our economic system. The bottom line is: Trust is Marketing 101....keep reading

How are you doing in marketing your service processes these days?  Are prospects and customers pressuring you for lower prices as promoted by your competitors? If that's the case, it is probably because those services- have become seen by consumers as 'commodities-, like paper towels & toilet paper. Low price gets the dirtiest & worst jobs as well as the lowest price! - - - Here's some basic guidance: Be smart & focus on delivering massive value. Adding value is what helps micro businesses like ours to survive and grow during changing times!....keep reading

Hello, I bought an Indian dhurrie and it said on the label handmade 100% wool. I bought it because it was wool since I have had allergy problems with acrylic and some synthetic fibres. However, I am highly allergic to this rug. Thinking it may be dust or moth repellant I had the rug professionally cleaned. I still am allergic to the rug and cannot have it in the room. Can you think of what the problem may be?...keep reading

You can't succeed at most things if you try them just 'once.' It would be silly to say, 'I tried playing the piano once. I wasn't very good at it, so I gave up.' The same thing applies to marketing your business.Did you know that most people don't respond to marketing offers until they have received them at least 5 times?...keep reading

Spring is just about here and your customers & prospects are becoming cleaning conscious! The good news is that they really don't want to do it themselves, even if they say they do. Anyone that has cleaned their own carpet really does not want to face that job again. So, it's now your opportunity to let them know that you are available, trustworthy, etc. and will do the job for them. Here is a simple formula to guide you when you prepare powerful postcards to contact them:...keep reading

More and more area rugs are tufted goods, giving cleaners additional challenges in the rug cleaning market. In the past, tufted handmade rugs (as opposed to "woven" rugs) were the inexpensive merchandise on the market that, in some cases, were more apt to be replaced in-stead of professionally cleaned. But that's not the case today......keep reading