Favorite Articles

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. Special Year End Message from Lee and Jim Pemberton -- Time To Re-examine Our Values...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Tip From Dennis Klager, Recent Post at Jims Clean Chat Blog, CLEANTIP ALERT!, NEWS YOU CAN USE & EDUCATION ALERT: Carpet Repair and Re-Installation Course....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- FABRIC PROTECTOR TECHNOLOGY TIPS, TRICKS & TACTICS, RECENT POST AT JIMS CLEAN CHAT BLOG - "Real World" Microfiber Upholstery Cleaning Tips for Upholstery Cleaners, NEWS YOU CAN USE & EDUCATION ALERT: FREE ONLINE SEMINAR....keep reading

Not standing out in today's rapidly changing marketplace? The real secret is to make what you do exceptionally well, so that it really  “stand out!” Offer something unique and communicate the uniqueness to your ideal customer list, and you will build long-lasting relationships with them. Following are 7 reasons why you may not be doing that:...keep reading

W.O.M. Support Facts:
Research shows that an offline 'Word Of Mouth' impression drives at least five times more sales than a paid advertising impression. Word of mouth's impact happens closer to the time of purchase than traditional media -- often within two weeks!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- TREAT YOUR LEADS LIKE CUSTOMERS, AND YOUR CUSTOMERS LIKE FRIENDS!, RECENT POST AT JIMS CLEAN CHAT BLOG - The New Problem Fabric Challenges For Upholstery Cleaning Professionals! & EDUCATION ALERT: FREE FRIDAY! New Concepts & Tactics In Customer Retention! January 14, 2011, 9am - 12pm....keep reading

Listening skills are the key to good business in today's digital media influenced environment! People often don't say exactly what they mean or on the other hand, mean exactly what they say! In fact, there are times that the most important thing we can share when helping people deal with their problems are the things which we don't say verbally!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THOUGHTS FROM LEE, RECENT POST AT JIMS CLEAN CHAT BLOG - Browning Damages Furniture Fabrics! & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP -- April 29, 2011, 8am - 5pm....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE - Failing Your Way To Success is OK, RECENT POST AT JIMS CLEAN CHAT BLOG - Urine Contamination Systems Indicator Guide Concept, CLEANTIP ALERT! What The Most Dangerous Thinking In Business And A Cage Full Of Monkeys Have In Common, NEWS YOU CAN USE, FREE FRIDAY ALERT: Pet Odor Removal, September 19, 2008, 9 AM to 12 PM....keep reading

If you really want to build a profitable, commercial cleaning business, this NEW Workshop "Commercial Cleaning Boot Camp" lays it all out for you! Check it out here :http://www.ecleanadvisor.com/public/1022.cfm...keep reading

Major Problem!
You don't have the time & money (or the desire) to do everything necessary to do everything listed here. And, even if you could handle the budget and have some time available, who can you trust to help you that has both the industry knowledge and the skills to do all this stuff for you? My recommendation is . . ....keep reading

When smart cleaning professionals think of economizing, they shouldn't necessarily think of trying to save money at any cost. What they should think of is getting the absolute most from any money they have to invest in marketing. The smart cleaning professional must have the insight to know that economizing has nothing to do with cost; but rather it has everything to do with results....keep reading

When a consumer today does a search for the type of services that you offer, they want to know a lot more than just how much you charge! They are very interested in knowing the kind of services you offer, as well as the experiences they can expect to have with your business. They absolutely don't want to find out the hard way that you deliver poor or unreliable service results that don't perform as promised! For that important reason, they look at what other customers have to say about your services. Consumers can find two primary sources of this kind of information online:...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Educational Marketing Tip -- Been to Sams Club or Costco recently? CLEANTIP ALERT -- Reading the Tea Leaves, NEWS YOU CAN USE & EDUCATION ALERT: IICRC Approved CCT Certification Course, CARPET CLEANING TECHNICIAN (IICRC CCT) Jan. 7 - 9, 2008...keep reading

SELL PACKAGES FOR A PROFIT AS WELL AS HAPPY CUSTOMERS BELIEVE IT OR NOT, PEOPLE LOVE PACKAGE DEALS! You absolutely should consider combining a few of your services into a specially priced package or packages....keep reading

Today's high quality, but affordable video technology puts a unique power at your fingertips that no other generation has ever had. This technology is within the reach of even the smallest business today --- and it offers an affordable opportunity for very effective training of your employees as well as yourself! Video is your 21st Century training & marketing tool!...keep reading

IN THIS ISSUE -----
#1 When Restoring Water and Smoke Damaged Fabrics:
These 3 Steps You Must Not Skip!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 Email Marketing: 
No One Seems To Talk About "Follow up"!
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

Having a successful business isn’t just about getting more leads and selling more services. Those are important to ensure your business survives, but they won’t necessarily help you achieve all your business goals. To truly grow your business, you need to create a plan and stick to it, among a half dozen other mistakes to avoid!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- JUST BE YOURSELF, RECENT POST AT JIMS CLEAN CHAT BLOG - The Number One Upholstery Cleaning Problem Today is...Texture Distortion! & EDUCATION ALERT: Keep an Eye out for Winter Schedule....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- The "Textile Pro's" -- "Suede? UltraSuede? Nubuck?" & "Filthy Fringe Tips", Restoration BootCamp - Restorers! Beware the "Wal-Mart effect", Year end Tax "Heads Up" & EDUCATION ALERT: Restoration BootCamp February 1st, 2012....keep reading