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Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THINKING ABOUT HIRING A SALESPERSON FOR YOUR 1-10 EMPLOYEE BUSINESS? & EDUCATION ALERT: DIVERSIFICATION OPPORTUNITIES - Tile & Grout Cleaning Services -- May 21, 2010, 9:00 AM -- 12:00 PM....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- DIVERSIFICATION, RECENT POST AT JIMS CLEAN CHAT BLOG - FAQs - Upholstery Advice, NEWS YOU CAN USE & EDUCATION ALERT: FREE FRIDAY W/ LEE PEMBERTON - DIVERSIFICATION IN A DOWN ECONOMY - Friday, December 11th 2009....keep reading

Weave your business story throughout everything you do. That way you'll drive home how important your experience is, and how your solutions are the answer to their problems.
Once you have your customers stories, you can use bits and pieces of them to build your business story....keep reading

However, we are indeed fortunate to have chosen the cleaning industry as our livelihood! We are not a "luxury" business. Consumers might extend their cycle of cleaning, but health, asset maintenance and life style soon triggers the demands for our services. What we choose to do as we deal with this change in our marketplace is completely under our control....keep reading

Want to make the sale? Don't just focus on your product or service -- your customers are more interested in you. It's not just your product or service. In essence, what they're actually buying is you--and if they don't like you, they won't feel compelled to buy from you....keep reading

Someone asked me the other day "Are there really any secrets about marketing?" At first I had to smile because, regardless of what you may have heard, there are no secrets. What is taught by our industry guru's is neither original nor unusual. It's all common sense and common knowledge....keep reading

HERE ARE 10 WAYS TO SUCCEED TODAY & BEYOND . . . .
Take and use the ideas you like, discard the ones you don't, and just remember that even a small change can reap big rewards....keep reading

A Heartfelt Message From Lee & Jim Pemberton . . . . . . You, as one of our customers, readers & friends make up 90% of our business activity. Jim and I treasure our special relationship with each of you more than we could ever show, and we want you to know that we are very thankful for your continuing relationship....keep reading

A 'Customer Focused business approach puts your customer first and carefully takes positions that help with the customers main problems by offering genuine solutions to those problems. Keep in mind, that when your business puts the customer first consistently, you really stand out! This is particularly important when it comes to building a solid atmosphere of trustworthiness, especially when compared with other competitors in your marketplace!...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- TUFTED RUGS CAN BE TOUGH ON CLEANERS, RECENT POST AT JIMS CLEAN CHAT BLOG -- Simple Deodorizing Question, CLEANTIP ALERT, FAQs - Tile & Grout Questions, NEWS YOU CAN USE, EDUCATION ALERT: FREE FRIDAY -- Worry Free Upholstery Cleaning April 3, 2009....keep reading

I couldn't imagine building a business that didn't allow for growth - both personal and professional. Having said that, you don't want to just guess about establishing your niche and just hope for the best. You have to put time and effort into finding, researching and evaluating your niche. There are 4 main reasons people resist focusing on a niche for their business marketing. Each is Based on Fear!
EXAMINE THESE ONE AT A TIME . . ....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- QUICKEST WAY FOR A NON TECHNICAL PERSON TO BUILD AND HOST WEB SITE - WITHOUT SPENDING A PENNY, RECENT POST AT JIMS CLEAN CHAT BLOG - FAQs - Flea Control, CLEANTIP ALERT - Carpet Repair Basics V, EDUCATION ALERT: IICRC Approved UFT Certification Course - September 16 - 18, 2009, 8am to 5pm....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- WHAT MAKES AN EXPERT WORTH FOLLOWING, RECENT POST AT JIMS CLEAN CHAT BLOG - Stryker Cleaning & Extraction Wand, BUSINESS TIP & EDUCATION ALERT: FREE FRIDAY! DIVERSIFICATION - Wood Floor Care....keep reading

If you would like an list of additional "Frugal Marketing" tactics, check out the chart of tactics here http://www.ecleanadvisor.com/public/department82.cfm...keep reading

COMMENTS FROM L PEMBERTON Throughout all of these statistics, one fact stands out : CUSTOMER REVIEWS REALLY MATTER TODAY!
We are living in a new world when it comes to purchase decisions; the buying process has changed, for both Business to Business and Business to Consumer buyers!
Regardless of whether you already utilize reviews, or you're just getting started with a review strategy, you absolutely want recent reviews. (And as many of them as possible!)...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. FIRE WAS AVOIDABLE WITH DRYER VENT CLEANING, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - It Turned Pink? & EDUCATION ALERT: IICRC Approved CCT Certification Course -- March 17 - 19, 2010, 8 AM - 5 PM....keep reading

FACT:
No matter what kind of company you have, in todays marketplace, you need to be blogging.
Your business blog offers an excellent touch point with both your current customers as well as potential customers. It's easy to do and there are several good reasons why you should do it....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Are Your Customer Postcards or Mailers Working Like You Expected? Problem 4, CLEANTIP ALERT -- What Unhappy Customers Can Teach You About Your Business, NEWS YOU CAN USE, EDUCATION ALERT: AREA RUG CLEANING November 13 - 14, 2008, 8 AM TO 5 PM...keep reading

Focusing on current technical and micro-business trends that may have a major effect on cleaning professionals. IN THIS ISSUE -- INVEST IN YOUR CUSTOMERS, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Maxim Advanced for Carpet & Upholstery, CLEANTIP ALERT -- The Biodiesel Sniff Test, EDUCATION ALERT: IICRC Approved CCT Certification Course - June 24 - 26, 2008....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- TOO MANY CHOICES, RECENT POST AT JIMS CLEAN CHAT BLOG -- Business Retainer FAQs, NEWS YOU CAN USE, EDUCATION ALERT -- IICRC Approved RCT Certification Course - April 16 & 17, 2009 8 AM - 5 PM...keep reading