Favorite Articles

Customer Service Standards Are Not Just for Larger Companies - - -
It doesn't matter whether you're one person running your business or a larger company with a number of employees; you still need a customer service program. If you deal with customers in any capacity whatsoever, whether business-to-business or business-to- consumer, you need standards that establish your policies and expectations....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- How Do You Judge The Effectiveness Of Your Marketing Efforts, CLEANTIP ALERT -- Ad industry debacle could kill your favorite TV shows, net sites, NEWS YOU CAN USE, EDUCATION ALERT: IICRC Approved CCT Certification Course (IICRC CCT) Jan. 7 - 9, 2008...keep reading

Most people aren't going to give you reviews unless they're either angry, unusually pleased, or you complimented them by asking them for the review! It's better, of course, to get the last two over the first one, and thankfully there are a number of solid ways to generate positive customer reviews. Following are 8 very basic, but quite reliable steps that work very well:...keep reading

If small independents would just step back, take a deep breath and think about what's really happening, what's changing and what's just over the horizon, they might act differently....keep reading

The next pitfall you should avoid is:
"Bidding Work Based on the "Maximum Square Foot Per Hour Rating" of Equipment"
You'll often find information from manufacturers and in marketing programs that mentions how many square feet per hour can be cleaned with a variety of cleaning machines and methods. WARNING! Using this data ALONE is very dangerous!...keep reading

'Problem solving information' (or content) is one of the best tools you have available to consistently and creatively enhance your expertise. One blog or Facebook post can reach hundreds of local people and help establish you as a credible authority in your niche.
There are an abundance of opportunities available for you to continually create, share, and publish authority-enhancing content as you build 'Brand You'....keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- IT IS TIME TO EXAMINE OUR CURRENT MARKET CONDITIONS, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Dry Cleaning Equipment, EDUCATION ALERT: IICRC Approved CRT COLOR REPAIR - November 30 & December 1, 2008, 8 AM - 5 PM....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- SOME THOUGHTS ABOUT FACEBOOK, RECENT POST AT JIMS CLEAN CHAT BLOG & EDUCATION ALERT: FREE FRIDAY! NEW CONCEPTS & TACTICS IN CUSTOMER RETENTION -- October 22, 2010 -- 9:00 AM - 12:00 PM....keep reading

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Hey Jim. Question: I cleaned a tan sofa and it turned pink after it dried! I rinsed it with an acid rinse and thought it was always safe. What happened?...keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. Timely Observations From "The Educational Marketing Guy" & EDUCATION ALERT: IICRC Approved CCT Certification Course -- November 4 - 6, 2008, 8 AM - 5 PM....keep reading

Focusing on current technical and micro-business trends that may have a major effect on cleaning professionals. IN THIS ISSUE -- ARE YOU TOO BUSY TO PLAN?, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Upholstery Question, CLEANTIP ALERT -- Can You Catch Swine Flu from Money?, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: FREE FRIDAY -- Secrets of Successful (& Profitable) Structural Drying! May 29, 2009, 9 AM - 3 PM...keep reading

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Red discoloration problems with furniture fabrics continues to be an ongoing and costly issue to cleaning companies. Fortunately, more and more companies have become aware of this problem, and are learning how to test and inspect so that they can avoid being blamed for what is a pre-existing condition, whether or not it is yet avoidable....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- SO YOU THINK POSTCARDS ARE TOO SMALL?, RECENT POST AT JIMS CLEAN CHAT BLOG - How Wet Can You Get? & EDUCATION ALERT: BOOKED SOLID! w/ Jeff Cross -- February 25, 2011, 8am - 5pm....keep reading

Pembertons "WINTERFEST" 2008 IS TODAY! It costs over 8 times more to attract new customers than it does to keep your current ones. Research shows that by increasing your retention rate by 5%, you can increase your profits by 25 to 100%....keep reading

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IN THIS ISSUE -----
#1 "What Caused This Mystery Color Change?" 
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    Testimonials Can Supercharge Your Marketing! 
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Is Your Business In Trouble? WINTERFEST ALERT -- SATURDAY JANUARY 31, 2009, NEWS YOU CAN USE, EDUCATION ALERT: IICRC Approved CCT Certification Course -- CARPET CLEANING TECHNICIAN (IICRC CCT) Jan. 7 - 9, 2008...keep reading