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As an active 'Landlord' with a few rental properties, I belong to a Landlord Association which I monitor regularly. I thought you might find this thread very interesting!...keep reading

I want you to think about something. Q: Is it better to have a bunch of small things working, or a big project that never gets done? A: A bunch of small things working, right? Ok... now if that's true (and it is), then......keep reading

Your Customers Know What You Do and How Your Services Can Benefit Their Friends. As a matter of fact, usually, they don't. You may be fully aware of the many services you provide and how those services can benefit your customers, your friends, & acquaintances, but never assume that they do....keep reading

Does your cleaning or restoration business have at least one ‘ideal customer profile’? Your ideal customer profile (ICP) should describe your target market as if it was an individual customer. With all the resources available online, creating at least one effective ICP is easier than it’s been in the past. Following are some tips to help you source the data you need to develop your company’s individual ICP’s....keep reading

An ‘ideal customer profile’ (ICP), describes your target market as if it was an individual.  This individual is the best match for your packages of specialty services.  Each cleaning service business has its own ‘ideal customer profile’! The first step is to look at your packages of specialty services and figure out who most benefits from the uniqueness. No matter how big or small your business, developing an ICP is a valuable and essential exercise. ...keep reading

What that means is that you provide your customers with something that is of uniquely high value, and that really has no strings attached. By doing this, you're going to successfully build your business in ways your competitors could have never even dreamed of....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE REAL BENEFITS OF KEEPING YOUR CUSTOMERS, CLEANTIP ALERT! Upholstery Cleaning Procedures for RESULTS, not Fear & EDUCATION ALERT: IICRC Approved Upholstery Cleaning (UFT) Certification Course -- April 28, 29 & 30, 2010....keep reading

Serious news relating to the presence of MRSA (Methicillin-resistant Staphylococcus Aureus) throughout our schools, healthcare facilities, and other public places. I have a close friend who is the head of the Infection Control Department in a leading hospital in North America. Her primary job description is to deal with hospital acquired infections, such as MRSA....keep reading

CUSTOMERS ARE BECOMING HARDER & HARDER TO FIND! THE REALITY IS . . . CUSTOMERS ARE AN ENDANGERED SPECIES! Running out of customers is far more serious than high gas prices! You can always get gas even if the price is high. Finding a consistent flow of customers today is far more difficult and increasingly frustrating for every "micro-business"....keep reading

Focusing on current technical and micro-business trends that may have a major effect on cleaning professionals. IN THIS ISSUE -- EDUCATIONAL MARKETING ON A SHOESTRING, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Upholstery Cleaning, CLEANTIP ALERT -- The Housing Boom and Bust, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT: IICRC Approved CCT Certification Course -- June 24 - 26, 2008....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- PIRANHA MARKETING "CASH CREATION EVENT", RECENT POST AT JIMS CLEAN CHAT BLOG: Does Everyone Want Whiter Whites?, NEWS YOU CAN USE & EDUCATION ALERT: Carpet Repair and Re-Installation Course - 2 Day Comprehensive Course with "Hands On" Training -- August 25 - 26, 2011....keep reading

STANLEY STEEMER IS ADVERTISING FOR YOU!!!
Local cable advertising here in the greater Pittsburgh market is being used aggressively by STANLEY STEEMER to promote tile & grout cleaning!...keep reading

Building Block #2 of Customer Trust turns out to be unbelievably more essential than most in our service industry realize! - A one-time experience, no matter how terrific --is not what builds trust!
- You need to be consistently responsive across all phases of customer interaction!
BOTTOM LINE - - The customer does not really care how much you know, or how good you are, until they know how much you really care about their concerns!!...keep reading

Problem #1: Too much WE & ME. Not enough YOU & YOUR in your card You don't get and hold someone's attention by talking about yourself. You get and hold it by talking about them. Your prospects...keep reading

LET'S FACE IT! There's really no way to avoid tough times! In recent years, with massive climate changes, global pandemics, topped of by economic downturns, hard times always seem to be looming ahead. Since no business can avoid these challenges, the best thing you can do to be prepared!.  First, it's important to understand the pros and cons of facing tough times!...keep reading

Adopting the principle of, "the customer is always right," can cripple your business!

Accepting the attitude that the customer is always right can actually be damaging to the development of a growing business, especially if your prime focus becomes attempting to satisfy customers who simply can't or won't be satisfied. The same holds true if you focus on creating short-term satisfaction instead of long-term customer loyalty....keep reading

Practical experience and training has taught many veteran cleaners that this recommendation is almost always incorrect!
But your client will often still want the fabric to be dry cleaned because of the concerns that reading cleaning care labels may create.
Take the following 4 steps before using dry solvents to clean upholstery fabrics…....keep reading

Some of today's digital marketers claim that Email marketing is dead and gone, but those making a good income with this method know that this is absolutely not true! Email marketing still delivers positive results! Why is it still going on strong when other methods have fallen by the wayside?...keep reading

Seven very simple steps that can mean more to your life and business than you can ever imagine! Don't be afraid about making mistakes; just commit to these 7 basic daily growth habits for business success and you will be amazed at the results! Can't do all seven? Then just do six, or even five, but get started!...keep reading

BEWARE THE "BERMUDA TRIANGLE" OF PROPOSALS. Where are your missing proposals going? Maybe into a "black hole" or the "Bermuda Triangle" of proposals? I don't know why it's happening, but people are so busy lately that they rarely take the time to let you know what happened with a quote you didn't get....keep reading