Favorite Articles

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- Be Wary Of Spot And Stain Removal Issues With Fabrics - by Jim Pemberton - the Fine FabriCare Guy, Bed Bug Infestation -- Nothing To Do With Cleanliness! by "CleanLee" Pemberton & Resource Corner -- Links & downloads & Education Alert....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- THE NEXT FIVE YEARS - HOW THE WORLD WILL CHANGE, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Brown Spots After Cleaning & EDUCATION ALERT: IICRC Approved CCT Certification Course - January 13-15, 2010, 8 AM - 5 PM....keep reading

              Welcome To Pembertons Learning CenterOCTOBER 10, 2014 - A “MUST SEE” EVENT FOR OWNERS, MANAGERS Join us here ...keep reading

Carpet protective treatments have been sold and applied by carpet cleaners for over 40 years. One would think after all of this time,this value added service would be a big part of every cleaner's offerings.
The fact is, that it isn't! . . . WHY?...keep reading

The way we communicate with our customers can increase their overall satisfaction with the service and increase additional sales....keep reading

One of the most valuable assets anyone has, especially a small cleaning service business, is their reputation. Unfortunately, it's easy to damage your reputation locally and online, even through no fault or wrongdoing of your own. Rumors spread and go viral, and there is hardly anything you can do to rein it in....keep reading

Today's younger, educated 'pandemic hardened' consumers, often tend to be somewhat unrealistic, and tending to have 'perceptions of perfection! On the other hand, we as service providers must be aware that what our customers tell us that they "Want or Expect" from us is sometimes unrealistic, or really not in the customers best interests, or simply just cannot be provided by you or your staff!...keep reading

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It is absolutely essential that you recognize & define the true source of income for your business! - - It is also essential that you are aware of the real reason people "buy from you, and it may not be why you think!" - - Another vital essential is recognizing where "The Real Money" is found in your service business!...keep reading

The key reason why your business needs reviews is to help you develop a positive online presence, and engage regularly with your customers (which will also help your business revenue to increase)
Bottom Line: The more you stimulate the collection of online reviews, the better for your business....keep reading

Gain a Better Understanding of Antimicrobials in Restoration
Bill Coy will discuss & clarify the often confusing but important world of antimicrobial regulations, what to look for on product labels, kill claims plus health & safety to help you choose the appropriate product for each job. Learn the differences between botanicals vs. traditional synthetics & reduce your chemical liabilities....keep reading

An important lesson that my mother taught us was to say "thank you" when someone did something nice. In today's hectic world, we too frequently tend to give lip service to saying thank you to you, our customers, by using phrases like "Thank you and have a nice day." But after using that same phrase repeatedly, it becomes - well, not quite heartfelt. So, I asked myself what we can do....keep reading

Gather a group of cleaning pros together, ask them "Which type of carpet do you hate cleaning?" and the answer will probably be: Olefin Berbers. Why? Jeff cross takes a good look....keep reading

THOUGHT STIMULATOR - "Many attempts to communicate are nullified by saying too much." Robert Greenleaf...keep reading

In todays marketplace, customers seek more than just transactions; they are in pursuit of businesses that resonate with their values, echo their beliefs, and address their needs with a human touch. As a business owner, understanding and implementing the Know, Like, Trust Factor could well be your key to not only attracting customers but cultivating a community of loyal advocates for your brand....keep reading

Research regarding the way people communicate indicates that it is highly probable that others will frequently misunderstand what you say or write to them!...keep reading

Recently a carpet cleaner complained to me about his need for more customers. The strange thing about this complaint is that it came from an owner operator who had been in business for more than seven years. My response was: What did you do with all of the customers you had? IICRC Approved CCT Certification Course Mar 26-28, 2008....keep reading

Unfortunately, many experienced business persons, even those who have been through recessions in the past, will and are going to allow the current environment to control them. Soon they develop a reactive "order-taking" mentality, waiting for customers to call in instead of proactively initiating these calls....keep reading

Average service businesses produce average results. Good businesses offer good results. But a business that consistently over-delivers creates a unique and memorable experience.
Over-delivering offers your company a massive advantage over competitors, especially if you don't already have an established reputation. It's something any cleaning professional can do with little effort that can produce incredible results....keep reading

Don't miss Jeff Cross, senior editor of Cleanfax magazine, as he shares cutting edge strategies that really work in a value packed, one-day seminar. Time: 8 am - 5 pm. This event qualifies for 1 IICRC continuing education credit!...keep reading