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We've received a question from one of our subscribers regarding a comment made by Jeff Cross in the Clean Pros article we referred to in our last Clean Tip. We hope this response will help both clarify Jeff's comment, and help our subscribers with any frustrating experiences they may have with re-soiling....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- INDOOR AIR QUALITY, RECENT POST AT JIMS CLEAN CHAT BLOG - Research Reveals Key Reason Why Carpet Cleaners Don't Clean Upholstery, CLEANTIP ALERT! Check This Blog, NEWS YOU CAN USE - Senate Votes To Block Lead-Rule Fines & EDUCATION ALERT: DIVERSIFICATION OPPORTUNITIES - Successful Pet Urine Decontamination, Deodorization, and Stain Removal....keep reading

Social listening means reading online conversations to learn about your target market. For example, you might "listen in" on conversations on Facebook, online forums, or in the comments section of a video. Then, analyze the data to discover trends and patterns. ...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Are Your Customer Postcards or Mailers Working Like You Expected? Problem 3, RECENT POST AT JIMS CLEAN CHAT BLOG, Surface Treatment of Urine Odors, CLEANTIP ALERT, Who Do You Agree With?, NEWS YOU CAN USE, FREE FRIDAY ALERT: Pet Odor Removal, September 19, 2008, 9 AM to 12 PM...keep reading

Because of the "2 Key Reasons" that cause cleaners to lose confidence in protector, most of your competition isn't selling this service!
(And, even if they are, they are probably not providing the quality of application required!) While protectors are readily available through every carpet and fabric cleaning industry supply store, training for proper carpet preparation and application is not!...keep reading

Your ICP should contain information about your target market described as an individual. This information should be gathered through feedback and observation (so it's objective and not based on assumptions.)  This week covers 'Basic Demographic information' - - - - - More next week on Basic “Psychographics” which is every bit as important to the profile as “Demographics”!...keep reading

First, you ask why the big deal over customer reviews and testimonials?
So, what should a specialty cleaning services business like yours do? The answer is to build credibility. And building credibility starts with positive customer reviews and testimonials. Creating convenient locations for customers to review your business as well as give their testimonials should be one of your very first step in creating a solid customer review and testimonial strategy....keep reading

As you build your company presence, both online and off, you probably have already been approached by a company with an offer for a new service that seems to address a real need, but in fact, can actually do you more harm than good. 3 Things You Should Never Pay For: Read more (and check out short video's)...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- Winterfest 2009 News -- PEMBERTONS ANNUAL WINTERFEST AGAIN PACKS SPECTRUM CENTER, CLEANTIP ALERT, NEWS YOU CAN USE, EDUCATION ALERT: FREE FRIDAY -- Tile & Grout Cleaning Workshop, February 13, 2008....keep reading

All kinds of problems can cause challenging situations with valued customers, but these six fundamental steps work well in handling them and are basically the same in all cases.
You and your staff need to be thoroughly prepared so that you know how to deal with these situations before they occur. They should never be dealt with on-the-fly, or by "newbies"!...keep reading

SO, NOW THE MYTHS ARE BEING BUSTED, WHAT'S IN IT FOR ME? Lots of good can come out of the Carpet and Rug Institute's (CRI) new testing program for its Seal of Approval. Then again, lots of shaking up can come out of it, too....keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- SOME INTERNET ADVERTISING REALITY, RECENT POST AT JIMS CLEAN CHAT BLOG, NEWS YOU CAN USE. 5. EDUCATION ALERT: FREE FRIDAY Worry Free Upholstery Cleaning April 3, 2009...keep reading

Here are 5 ways that automated email sequences can transform your business: Automated email sequences offer an effective way to connect with your target markets, nurture leads from those contacts, as well as grow your business! Also, be sure to avoid these 6 easy mistakes when you’re getting started:...keep reading

Focusing on current technical and business trends that have a major effect on cleaning professionals. IN THIS ISSUE -- MY DEEPEST THANKS TO EACH OF YOU, CLEANTIP ALERT - Personal Checks Poised to be a Relic & EDUCATION ALERT - FREE FRIDAY W/ LEE PEMBERTON -- DIVERSIFICATION IN A DOWN ECONOMY - Friday, December 11th 2009....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- CURRENCY YOU CAN TRUST IN THESE TROUBLED ECONOMIC TIMES, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Poo on White Carpet & EDUCATION ALERT: IICRC Approved CCT Certification Course -- March 17 - 19, 2010, 8 AM - 5 PM....keep reading

CAUTION: NEW INTERNET FEATURE MAY BE DANGEROUS. Google has implemented a new feature which enables anyone to type a telephone number into the search bar and hit enter and the majority of cases they will be given the person's name and address. Everyone should be aware of this!...keep reading

I receive calls and emails from consumers regarding how to clean their designer upholstery pieces themselves. I always prefer recommending trained cleaning professionals, but often the people who contact me do so because they want to clean their furniture themselves.
Frankly, most often its because they can't find a cleaner who is willing to clean their furniture, or if willing, they don't have confidence in them!...keep reading

Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals. IN THIS ISSUE -- THE FISH ARE BITING! Are You Fishing Or Just Waiting for Them To Jump In The Boat?, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Dry Clean Only?, CLEANTIP ALERT -- New in the Book Nook, NEWS YOU CAN USE -- Going, Going, Gone?, EDUCATION ALERT -- IICRC Approved UFT Certification Course - May 6th - 8th, 2009 8 AM - 5 PM....keep reading

How aware are you of the part emotions play building customer relationships in today's post pandemic environment? The recent pandemic has forever altered the relationships between on-location cleaning services and the customer. Many cleaning services have simply closed their businesses. Businesses that are determined to survive, are finding that customers are responding quite favorably when they are approached with care, honesty and empathy!. ...keep reading