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Visual storytelling works because it resonates with people. Human are natural storytellers. We see ourselves in the story’s characters and experience their emotions vicariously. But just because it’s natural doesn’t mean anyone can do it.        Visual storytelling often fails because of these following 7 common mistakes !...keep reading

Which message would you trust more? A business telling you how effectively its services are at solving your problems, or hearing the same news from real-life customers? This question illustrates the power of social proof. We consumers are much more likely to believe another person's words than that of a business. This is why reviews are so powerful today. Reviews leverage social proof to demonstrate the values that you offer your customers. NOTE: Inside is a link to a recent Survey: The Ever-Growing Power of Reviews (2023 Edition) --- Don't miss it!...keep reading

 No question, tough times are looming just over the horizon!  Are you prepared to tackle the challenges they present? You can if you prepare well! The first step is to dispel these following 5 misconceptions about marketing during tough times!...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HOW TO MAKE MISTAKES, RECENT POST AT JIMS CLEAN CHAT BLOG - Is Color Fading More Sinister Than Color Bleeding? & EDUCATION ALERT: FINE FABRIC CARE WORKSHOP - April 29, 2011, 8am - 5pm....keep reading

There are 3 valuable keys to growing your business without needing to invest a great deal in facilities or employees. This post contains useful techniques that any business, big or small, can use to scale up and work smarter — not harder!...keep reading

Sharing a unique 'pet environment odor problem" story through social media can involve sharing it on multiple social platforms, starting with your own blog or Facebook page. When you present a story that connects with other potential customer concerns, they will read and engage via the information you provide. This often results in readers recommending your solutions and specialty services via likes or reviews....keep reading

New advances in computer, phone and internet technology occur daily; but be aware that this can be a two edged sword, cutting both for good and not so good! The effectiveness of computer and internet technology in your company will reach only as far as your own attitudes and strategies allow! This technology can be the secret weapon of the cleaning professional!...keep reading

FACT: Today, most of us simply will not do business with people we don't trust. Even if you have the lowest prices, if today's prospect doesn't trust you, it will be difficult to impossible for you to close the sale. Barriers of distrust and annoyance shoot up the moment anyone begins delivering a sales pitch today. In contrast, people sit up and listen when you share important facts and expert information that helps them solve problems and make informed buying decisions....keep reading

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Focusing on current technical and micro-business trends that may
have a major affect on cleaning professionals. Unfortunately, many experienced business persons, even those who have been through recessions in the past, will and are going to allow the current environment to control them....keep reading

This page contains links to articles whose topic is mold and related info. Don't miss out on this information, click here and read up a little!...keep reading

Your customers overall experience with your company is far more important than almost any single aspect of your business. Yes, you need to deliver excellent service, but the follow up is what keeps them coming back and telling their friends about you.
Developing trust is the most important aspects of providing good customer service and making customers happy. Awesome customer care is personal and individualized, and puts the customer in the driver's seat. That is how you truly generate loyal, happy customers....keep reading

Always keep in mind that we buy from people we trust and consider to be experts. As a service-based business owner, you presell your services by positioning yourself as a key source of information and knowledge in your local market....keep reading

CLEAN TIP Vol 6 - Issue #12 - 2006
Focusing on current technical and micro-business trends that may have a major affect on cleaning professionals.
EPA CONSIDERS TRAINING REQUIREMENTS FOR USERS OF DISINFECTANTS AND SANITIZERS...keep reading

You Must Consider Getting Involved With Short-Form Video!
They are Easy and Affordable to Produce & Distribute It's relatively easy to share bite-sized videos that range from 20 seconds to 3 or 4 minutes because they're small and the tools to produce are so readily available.
If you have a smartphone that is less than four years old, you already have in your hands a portable video camera rig. To get the most out of it, especially when shooting video, you'll want to add three affordable accessories. That includes a tripod, a phone tripod mount, and an external microphone....keep reading

- 'Word of Mouth Marketing' includes email as Social Proof! -
Email has become the 21st century backbone of credible, marketing tactics! It's a simple, personal concept that small cleaning services in our industry should be using to boost their sales. It works simply because customers are much more likely to buy services that others they know & trust are using or have previously used, and have positive things to say regarding their experience !!...keep reading

Have you personally ever thought about why you should look into the idea of being held back by your 'Comfort Zone'?
After all, we each have our comfort zone. It's that special zone where we feel in control and safe. It's where we can predict what will happen and how we will feel. we are sure that there won't be any surprises we can't deal with.That being true, why would you feel compelled or even want to get out of your comfort zone?...keep reading

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Attempting to explain the unsatisfactory results of a completed task is a bit too late! Like it or not, you will be dealing with displeasure since you failed to establish "realistic expectations" prior to starting!
The wasteful pursuit of 'perceived perfection', better defined as 'unrealistic expectations' is too often a problem facing professional cleaning service businesses!
Like it or not, the solution is found in everything you do before you agree to accept the job!...keep reading

The best marketing tactic for a professional cleaning service like yours tells stories! People love stories, and they relate well to them. Like a movie or book, a good marketing story has a setting, situation, and solution to some problem or issue. It keeps people reading to see what happens next.  Your customers may forget what you said, they may even forget exactly what you did for them! - - - but they will never forget how you made them feel! "Good Feelings" is what honest, down to earth messages cause!...keep reading