Favorite Articles

Testimonials are usually written in support of another's character, conduct, qualifications or value delivered. Consider it a recommendation from one customer to another to use your service. On the other hand, customer testimonials and customer reviews have a lot in common, but yet they're very different at the same time. Both are very important!...keep reading

The challenge to the upholstery cleaner is that most effective deodorization processes require a great deal of water to deliver the deodorizing treatment to the contaminated area and effectively remove the source of the odor. To solve the potential problems in treating contaminated upholstery fabrics, the scope of all the specifics of upholstery deodorization would require a manual not an article, but here are four vital points you must know....keep reading

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What type of employee should you be looking for? One with a great attitude or one with loads of skills based knowledge. FACT! Your brochures, web sites, and advertising may get you a customer the first time, but it is your people assets that will bring that customer back. PROBLEM! Here is your dilemma, since you run a customer-service based business, what can you do to improve your customer retention?...keep reading

In recent years, like it or not, the internet & smartphone have changed the world of marketing professional cleaning services. Providers of professional cleaning services can no longer use the same techniques today that worked yesterday. The attitudes and behavior patterns of both customer and prospects have changed, and to grow profitably, cleaning service marketing has to change with them....keep reading

A business needs to understand its customers emotionally to build rapport and offer an excellent customer experience. You must know your customers' needs well and act with their best interests at heart. All of this requires high EQ. ...keep reading

Microban "Clean Carpet Sanitizer" belongs on the truck of every cleaner and restorer. There are very nice, four color brochures that you can show your client if you'd like to market it as a "cleaner than clean" upsell....keep reading

Adding a bit of social proof to your website as well as adding a basic  on-line brochure can effectively increase your conversion rates. This is why successful local cleaning services frequently display video testimonials and other types of social proof in their marketing materials. Following are some specific types of social proof that can boost your local marketing conversions....keep reading

Misconceptions regarding the functions of soaps and sanitizers can result in misuse. Distributors can help educate end users on proper uses - and create a healthier world in the process....keep reading

I Get Asked This Reguest Over & Over. . .
"What's the best product out there to remove pet odor? "
"I want something that doesn't need to be injected, or that doesn't require the carpet to be pulled up and the pad removed to work!"...keep reading

How do you effectively demonstrate the benefits of your professional cleaning services to your market of customers and prospects? The absolutely best way is through “visual storytelling”, where you show rather than tell! This article contains the basics for using before and after “visual storytelling” in your professional cleaning business....keep reading

Discover why negative online reviews can be good for your business! Customer reviews and purchasing guidance have become extremely valuable for todays consumer. People want to buy goods or services that others have purchased, and have had a satisfactory experience with, and have learned the positive value when compared to slick advertising!...keep reading

Potential new customers don't trust your marketing and your reputation nearly as much as they trust personal recommendations from their friends, family and neighbors. Without any question, customer reviews, testimonials, and recommendations play a huge role when consumers are researching which business to buy from. Reviews especially are a powerful deciding factor. Following are "Nine Review Producing Questions to Ask Your Customers:"...keep reading

Changes in The Marketplace Demand That You Keep Learning!
If you think you need to be the carpet cleaning authority, the water damage specialist, the mold remediator, the odor removal expert, and do everything else in your business, you're likely totally exhausted and overwhelmed!
THE FACT IS: No one can possibly know everything!...keep reading

The single most powerful business tool you can use in this incredibly changed 'post pandemic era', is your (ICP), or "Ideal Customer Profile" to guide you in developing you own "Customer-Focused" Marketing Systems with tactics that fit your specific marketing capabilities! My many years of of having the privilege of working with micro-businesses like yours clearly shows that if you don't feel good about what you are trying to do, you simply won't succeed! Don't be worried about what others tell you they are doing, just be yourself! Today, more than ever, customers want down to earth, trustworthy persons like you in their homes to help them - ...keep reading

One way to beat your competition is to charge less for a similar service. But you can also beat your competition when your price is higher....Connecting With Customers Is More Important Than Price...keep reading

As a caring Cleaning Professional it's understandable that you will want to attempt to be a 'hero' when faced with a spotting challenge. Just remember this story and these important steps before making your customer's stain removal problem your own!...keep reading

When cleaning upholstered furniture, inspection and testing must always be your first step. The more aware you are of the fabric's dyes, fiber content/construction, as well as wear & soiling conditions; the better the chance that you will choose the best and safest system of cleaning....keep reading

Match your services with the customers 'wants', not what you think they need! -
Don't be trapped into trying to educate the customer about what they need; just find out what they 'want' and figure out how to give it to them!
Bottom line - being able to communicate your unique knowledge in a way that resonates with your customer must be your #1 priority! Keep the following two fundamentals in mind as you work through this process:...keep reading

Cleaning down filled cushions by unzipping the cushion, putting the down filled ticking in a plastic bag, and then cleaning the fabric - IS DANGEROUS TO YOUR BANK ACCOUNT!...keep reading