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- "What To" Training vs "How To" Training
Why Upholstery Fabric Cleaning Specialists
Need "How To" Hands On Training ...keep reading
- Restore Rug Fringes Without Bleaching, an Update
Cotton fringes on oriental rugs often are challenging to clean, and sometimes need treated for cellulosic browning and staining from migrated dye after cleaning. A safe and effective alternative is the use of reducing agents....keep reading
- Open Doors of Opportunity With One Unique Spotting Skill!
There is no tool or cleaning product that can take the place of a well trained technician! Be sure to attend our next Fabric Pro "Hands-On Upholstery Cleaning Workshop". Even if you've taken a class just a few years ago, much has changed, and for the better....keep reading
- Caring, "Customer-Focused" Relationships Keep Customers!
Instead of spending dollars that you simply cannot afford to continually develop new customers, use affordable "Customer-Focused" marketing tactics to build strong relationships that will get more business from the customers you already have as well as earn a higher level of referrals....keep reading
- PRODUCT REVIEW: ENCAPUGUARD
Three of the most common cleaning problems that plague professional cleaners today are: WICKING, YELLOWING and RAPID RESOILING...keep reading
- Solid Foundation for Successfully Marketing Your Services!
In today's world, there are literally thousands of online and offline marketing strategies. Many of them are free or very low-priced, and the majority are easy to implement. When business owners start to learn about marketing, they're likely to download a stack of information products that each teach another strategy "guaranteed to produce results." But even before you do make that decision, it's important to have a strong foundation underlying your successful marketing. Following is the basis on which your ultimate success rests:...keep reading
- Pembertons CLEAN TIP Vol 10 - Issue #8 - 2010
Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- HELP! THERE'S AN ICE DAM ON MY ROOF. NOW WHAT?, RECENT POST AT JIMS CLEAN CHAT BLOG -- FAQs - Remove Allergens from the Home, CLEANTIP ALERT! Thoughts from Lee - Classified Ad Website, NEWS YOU CAN USE - Good News On The Money Front!, EDUCATION ALERT: Spinergy Stone Care Solutions Presents SIMPLIFIED STONE CARE 1/2 DAY SEMINAR March 5, 2010, 8 AM - 12 PM & IICRC Approved CCT Certification Course March 17 - 19, 2010, 8 AM - 5 PM....keep reading
- How To Safely Clean Upholstered Furniture Using Your Truck Mount
There is NO GOOD EXCUSE for using carpet cleaning detergents in your extraction solution! Best results are always achieved when you use products designed for the fabric that you are cleaning. If you can not easily change your extraction detergent to something appropriate for use on upholstery, you are facing unacceptable risks....keep reading
- Unrealistic Expectations Can
Devastate Your Business!
What Can You Do About Unrealistic Expectations?
FACT! - It starts with with you!
To understand others, we must first understand ourselves. When we don't allow ourselves to be realistic with the results of our own best efforts, we neglect establishing realistic expectations with our customers!...keep reading
- Four Things You Must Know To Be A Fine Fabricare Specialist!
(…and To Prevent Damage Claims!)
If you don't understand what you are cleaning, and what you are using to clean it, plus how products you use can affect what you clean, you will never be able to get consistently good results! Additionally, you are guaranteed at some point to ruin something!...keep reading
- Getting The Commercial Cleaning Accounts You Really Want Doesn't Come Easy!
Most all businesses are very busy at the management level; and their time is too valuable to constantly shop and negotiate for price. Especially, when experience has already taught them that a new guy with big promises of lower prices and a better job will frequently deliver an even worse product and more problems than they already have....keep reading
- Pembertons CLEANTIP Vol 17 - #08
IN THIS ISSUE --
Five Surprising Reasons Why You Don't Clean More Upholstery!
by Jim Pemberton - Fabric Pro Specialist
How Stories Connect You Emotionally!
by Lee Pemberton the eCleanAdvisor
...keep reading
- 5 Reasons For Going Beyond "Email Marketing Basics"!
#1 – Personalized Email is Too Important to Leave to Chance! . . . . . . If you're not making the most of 'personalized email marketing', you could be hurting your business. Here are 5 important reasons why you need to take control and engage customers & prospects with next level email marketing strategies. ...keep reading
- Training In Today's Cleaning Services Workplace! - pt#1
Training concepts depended on for years in our industry must be modified to make them both more effective as well more affordable! As labor costs escalate and conditions more demanding, the importance of well trained, efficient employees becomes obvious.
...keep reading
- The Powerful Benefits of Keeping Your Customers
I have no doubt that you feel that you already make it a priority to keep your customers. But do you know what that really means? -- Despite the widely recognized value of customer retention , it remains one of the most misunderstood marketing components. Following are "Five Major Benefits To Keeping Your Customers!"....keep reading
- First Impressions Influence The Feelings of Credibility & Trust!
No matter how solid your service may be, the first impression you and your service business makes on potential customers is largely what influences them to eventually buy or not buy from you. From the very beginning, you need to make an impression that builds credibility and trust, and continue developing this impression through your relationship with the customer....keep reading
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Say you have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach your goal, you need to make sure that your team is all on the same page. Following are some best practices for keeping everyone in your team on the same page. . . ....keep reading
