Favorite Articles

Message From Jim Pemberton & Staff On this 4th of July, Jim would like to wish you all a happy & safe Independence Day Holiday....keep reading

Professional cleaning services of all types are facing pressure to change at ever increasing speeds as technology, attitudes, regulations and demand both stimulate and pressure them....keep reading

Your Customers Homes Now Look More Like This

People with low cost rugs may not be willing to pay to have them cleaned in plant, yet the placement of these rugs on potentially sensitive hard floor surfaces (such as hardwood and stone) means that cleaning with hot water extraction could be risky to the floor surface, even if safe on a synthetic fiber rug.
Of an even higher risk would be the cleaning of regenerated cellulose rugs (viscose/tencel/art silk, bamboo silk, etc). These fibers are very moisture sensitive and rugs made from them will often shrink, brown, and experience severe texture damage when cleaned with on location hot water extraction....keep reading

Home Sales & Rentals Are Really Heating Up!
However, the buyers are super picky, and that's good news for you.
Never has the real estate market needed your services more than they do today, but you need to target them with a strong "Educational Marketing" approach to let them know that you are interested in helping them to solve their problems....keep reading

We at Pembertons are introducing the concept of becoming a Clean Environment and Odor Control Specialist- This year dawns with our nation struggling through the personal losses and economic devastation of the coronavirus pandemic. Throughout this painful period, three powerful trends that affect our industry both directly and indirectly have come into sharp focus: & The future looks bright for good, professional cleaning services!...keep reading

Say you have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach your goal, you need to make sure that your team is all on the same page. Following are some best practices for keeping everyone in your team on the same page. . . ....keep reading

Professional Carpet & Upholstery Cleaners often understandably become frustrated with the seemingly endless list of preconditioning/prespray agents and detergents offered for carpet cleaning.
These same concerns and the confusion that comes with too many choices caused me to look at products that are currently available for upholstery cleaning to determine how a cleaner can narrow down that list . . ....keep reading

Consider these types of 'Powerful Stories to Use When You Market Your Services'
Stories can be incredibly powerful, especially in marketing professional home cleaning services. They engage, and show the customer how your services can make positive changes in their life. I feel that at least one or two of the 5 story types that follow will be useful for you to use when marketing your unique service to interested customers. ...keep reading

Search Dominates! -- --
Search is at the heart of today's buying behaviors. Local search continues to grow.
-- -- -- #1- It is used initially to help consumers learn more about what they want or need. -- --
#2 - It helps them narrow down solutions and settle on ways to evaluate different products or services. -- --
#3 - Search is then used later in the buying process to compare and find the best relevant service available when the prospect wants it....keep reading

While others are paralyzed or wishing that things will one day be "like they used to be", this is the time to look around you and find what your customers and potential customers both want and need, and find creative and positive ways to fill those wants and needs with your service. Seize this moment!...keep reading

Here's The Proven Truth On 'Free' Offers . . . .
Like it or not - Just because you use the word 'FREE', doesn't mean that anyone will want it. And, also surprisingly, the word "FREE" won't automatically sell your services for you!...keep reading

Your prospects use 'Local Search' [Google] to find what they want to purchase and where they want to purchase it. - To maximize sales, our businesses need a website that shows up in the search engine local search results, And . . . Video Attracts The Search Engines!...keep reading

Authenticity - Means being 100 percent yourself! You don't fake your personality or be someone that you are not! Don't be someone different when you're on the job than you are when you're home or in your personal life. This is very important for many reasons....keep reading

Instead of trying to be who you think people want you to be, it's important to figure out who you really are first. Dig deep and find your authentic brand voice - the voice that shows your values in a way that is truthful and pleasing to your audience. When you do, people will gravitate to you in a new way because you will exude honesty, integrity, and trustworthiness....keep reading

A customer claims that you promised (or you told or you said) something that you know beyond any shadow of doubt that you would NEVER, NEVER say!
Have you questioned your own sanity occasionally over such situations where you are accused of promising or saying things that you absolutely wouldn't ever promise?...keep reading

Just a few days ago I was made aware of a piece of furniture that was badly browned by improper cleaning. The browning and what appears to also be texture distortion may very likely not be correctable, and an expensive damage claim will probably be the final result. Here are the factors that caused this situation to occur, and what could have been done to prevent them . . ....keep reading

'Know, Like, &Trust Factor' - - - - - Professional Cleaning Service businesses build trust with their preferred consumer segment by connecting with them at a deeper level and catering to their needs. If you provide solutions to your customers' problems, they'll come back to you time after time! It's crucial to understand your specific market segment as well as possible. Get to know their tastes, preferences, and core values. Even more important is 'Knowing' their needs, pain points, and problems so you can step in with solutions that work for them. 'Know'– You Must Increase Awareness of What You Are All About!...keep reading

In the final weeks before that rush begins, it's a good time to Think ahead about what you can do both now before the burst of spring time business hits, and later as the temperatures increase, to make sure your valuable cleaning equipment performs perfectly when you need it the most....keep reading

FACT:
No matter how good your services, or how well trained you & your technicians may be, the 'First Impression' your business makes on potential customers is largely what influences them to eventually do business with you!, or continue after this pandemic!
From the very beginning, you need to make an impression that builds credibility and trust, and then continues to strengthen this impression through your relationship with the customer....keep reading

These customers may be happy with you, they may even "love you", but if they see you as "just a carpet cleaner", they will be lost to you just as if they were lost to a competitor!
The solution?...keep reading