Favorite Articles

Every time you can say "yes" to a customer's requests for additional services, you increase your profit potential and reinforce a relationship that virtually guarantees repeat business, because you become more valuable to them. It also generates new business, through the most cost-effective advertising medium of all: Word of Mouth....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- SMALL SHOULD BE VERY PROFITABLE!, RECENT POST AT JIMS CLEAN CHAT BLOG - Your Customer's Perception of Odor and Clean, NEWS YOU CAN USE & EDUCATION ALERT....keep reading

Cleaners often call when they are frustrated by grout lines that just won't come clean, even though they have used what seem to be the right products and equipment. WHY WON'T IT COME CLEAN? . . .
These are the three most common reasons that grout doesn't come clean, and what to do about it:...keep reading

Social Proof is Powerful !
Social proof is not some secret underground persuasion technique. It's a powerful, but easy to utilize concept that you can use to boost sales. Social proof works because consumers are much more likely to buy something others they know & trust have previously purchased. There's nothing today more influential in consumer buying decisions than social proof recommendations! (testimonials, reviews, referrals & stories )....keep reading

Most important of all, 'Personality Traits' can be learned while IQ cannot. Through training, and skills development, you can improve your 'emotional intelligence', (personality traits) which is why in this current emotionally charged era it's playing such a key role in business management and is especially important in all phases of service businesses!...keep reading

“Social Proof” supercharges your marketing with customer testimonials!   We humans make purchase decisions based on what our peers think. Social proof shows that you're trustworthy and that you offer value. Check the Do's & Don'ts of testimonials here!...keep reading

Check out this gritty commercial carpet cleaning concept that may sound sort of off the wall, but trust me it works! The cleaning professional I recieved it from is financially astute and has operated this concept for many years successfully....keep reading

EPA announced it would NOT pursue additional training for employees (such as custodial personnel) who apply disinfectants, sanitizers, and other antimicrobial pesticides as part of their job. The announcement was made by Kevin Keaney, EPA at a public meeting hosted by EPA on May 29, and attended by ISSA....keep reading

There's a lot of "not for geeks" science out there in the carpet cleaning industry. Maybe the geek-y part of it started with the stain resist carpet and the chemical, time and temperature requirements set forth by the manufacturers....keep reading

Each of us has to be honest with ourselves and ask if we can possibly be the best at every facet of each professional cleaning service we offer! Examine this list, and be fair in your assessment of how good you are at the following services:...keep reading

No matter how good your customer handling service, the cleaning service you deliver itself has to meet or exceed customer expectations [and those expectations change continually]. An important part of Superior Customer Service is listening to customer feedback and continually making improvements to your procedures and the way you render your services....keep reading

Rather than pointing out odor (which may embarrass your customer), your use of the "Free" UV light and moisture sensor inspection, will point out the stains "visually", which is not as embarrassing as telling your customer that you notice an odor in their home.
Such pre-inspections should be offered free of charge to any customer who owns pets; in fact, you might be surprised how many don't notice minor stains (these attract soil and look like "dirty spots" and the owners are often totally unaware of the odor....keep reading

Q - DOES MY BUSINESS REALLY NEED A WEBSITE? A - If you have a local service business, then you need a website. Web sites have become a valuable marketing tool for service businesses, especially carpet cleaners. They not only attract new prospects, but can also help you to communicate far better with your existing customers....keep reading

My advice is that you'd best be very, very cautious with this one! I can't stress how important it is that you and your staff understand the importance of clearly establishing realistic expectations with your customer or prospective customer right from the start! There is nothing a customer hates more than a company not delivering what they (the customer) expects!...keep reading

One evening a granddaughter was talking to her grandfather (a little younger than me) about current events. The granddaughter asked her grandfather what he thought about the shootings at schools, the computer age and just things in general. GRANDPA REPLIED ....keep reading

It's unfortunate, but we humans tend to have very little perspective when it comes to how we, or our businesses appear to others. We can quickly tell how another business looks, but can't see our own flaws.
...keep reading

Why Are They Afraid To Guarantee Their Work?
Why do cleaners hesitate to offer a warranty of guaranteed satisfaction with the application of a high quality carpet and fabric protector?...keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- Fabric Protector Staining Upholstery?, Filthy Phones, Resource Corner - Links & downloads & Education Alert....keep reading

STOP RIGHT NOW! Before you let your emotions lead you down some very dangerous paths, think about what you are about to do. Most of the problems listed require strong chemicals, aggressive mechanical action, and somewhat risky procedures that could cause even more damage than the original problem....keep reading

.How many times have you heard this comment?
"I had just had this cleaned, and now it actually looks worse than it did before they cleaned it!" Maybe it has even happened to you. And, hopefully it was not with a customers favorite sofa or chair! Most commonly this occurs with neglected traffic areas in carpeting, and is usually correctable. Not so with neglected upholstery pieces....keep reading