Favorite Articles

When you have seen upholstery protector demonstrated at a class or trade show, have you noticed that it always seems to be applied to new fabric, or tissue?
There isn't anything wrong with that, but bear in mind that you are most often applying protector to fabric you just cleaned, not something new and never used, and never cleaned....keep reading

Here are three ways you can clean more upholstery, and make more money while you are doing it.
NOTE: Before you can use any of these techniques, it will be CRITICAL that you conduct a thorough inspection and testing of the fabrics, and communicate the limitations of what you might be able to do with your customer. If you are unwilling to do that first, these methods won't help you very much....keep reading

"Social Proof" is very powerful in helping people make important purchase decisions.  However, the wrong kind of social proof can have just the opposite effect and actually drive people away from your cleaning services!  In this day of cell phones, you really need to pay close attention to "Social Proof"! Social proof has always been essential in sales, but in this digital age it has become more important than ever!...keep reading

Fiber ID testing is one of those tasks that cleaners acknowledge should be done (at least in class or in the presence of a trainer or mentor), but that they rarely do in practice. There are several reasons why cleaners skip this important test, but one of the most common ones is that it is too complex and/or takes too much time to test for specific fibers!...keep reading

Roughly almost 2/3rds of every 100 students with a high school education today are poorly prepared for the type of work they'll be doing for the rest of their lives! Even worse, about half of those who do graduate college are under - or unemployed right now! While, at the same time our country has a rapidly increasing shortage of vocational workers in manufacturing & building as well as services!...keep reading

A MUST ATTEND- EVENT FOR OWNERS & MANAGERS
COST: NO CHARGE! Our Compliments & Appreciation!
CLASS LIMIT: (management & owners only please)
TIME: 9:00am - 3:00 pm
REGISTRATION: 8:00 AM - Beverages & Danish for all!
...keep reading

Check out this phone interview with a valued customer who found uses for the Brush Pro that most other cleaners (including myself) haven't thought of or tried!...keep reading

IN THIS ISSUE --
#1 When Is Hot, Maybe "Not So Hot"?
#2 Customer Communication Tactics for Digitally Preoccupied Consumers!...keep reading

"What a consumer is doing when they hire a cleaner is buying back their personal time. When you look at it that way, what cleaners do is priceless!"
James R Roden, founder of Professional Chemicals Corporation, and the Prochem Brand. Remember this in all of your social media, website content, and of course your conversations with prospective customers. Cleaning isn't just important, it is priceless!...keep reading

Browning is a condition that is completely preventable!
(If you use the correct cleaning agents and the proper cleaning procedures.) It's important to remember, that the physical changes that cause browning, plus what is done to correct it, do a degree of damage to the fabric....keep reading

IN THIS ISSUE --
#1 3 Basic Actions To Stop Good Tech's From Doing Bad Things!
#2 FAQs - A Valuable Web Page For Customers, Prospects and You!...keep reading

SPECIAL NOTE: Taking care of disasters- in customers' homes is a great way to make grateful customers for life, and to create referrals. -- -- However, NEVER post pictures of such events, and tell related stories, on your business website or social media. -- -- Also, charge accordingly for the time and materials needed, as the time and material involved far exceed standard cleaning measures....keep reading

How you answer customers' questions as well as how well you inform, educate and interact with them is as important, if not more so than the specialty service processes that you provide! -- -- Packaging your services as processes by customer category will also make them much more convenient for their purchase decision. -- -- MEMO: (When it is convenient for the consumer, it is especially convenient for your staff & the company!) -- -- SPECIAL NOTE: The same services can be packaged as different processes to be convenient for different categories of consumer!...keep reading

Learning to follow consistent and well thought out pre-inspection and testing protocols on every job you clean will prevent many costly and frustrating problems, and will also enhance your valuable image of professionalism!...keep reading

Most serious upholstery cleaning problems (browning, bleeding, and shrinkage) are caused, completely or in part, by over-wetting of fabrics. Upholstery cleaners who avoid over-wetting during cleaning and make certain that fabrics dry quickly afterward have few, damage claims!...keep reading

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Upholstery fabrics are usually looked upon as "delicate" in comparison with carpeting. In the field of upholstery cleaning, however, there are some fabrics that are considered extremely delicate even for upholstery use! (For this discussion, delicate means easily damaged by cleaning or consumer usage.) Examples of very delicate upholstery constructions are: Chenille, Boucle, and Crewel....keep reading

Customer reviews can be very beneficial for our businesses. They can actually boost our sales more than expensive advertising! However, they're just not that easy to get! They must be earned, not purchased.
SPECIAL NOTE: Responding to negative reviews is an important part of providing good customer service and it produces positive benefits for our businesses. Addressing these concerns shows that we, as a 'customer-focused' business, care for our customers.  Using the following basic techniques will help you generate improved online visibility with customer reviews....keep reading

It's fundamental to every living thing, including humans, to focus their thoughts and concerns on what they want (or need). Most creatures wants (or needs)are limited to survival and procreation.
However, humans are uniquely different, with virtually an unlimited capacity to "want", whether it is a "need" or not! Check these six fundamental reasons!...keep reading

  Email marketing is an effective way to build business relationships with your target markets. However, your high-quality content isn't going to accomplish this if your emails aren't being opened!   With just a few simple, but important strategies, you can ensure that your subscribers are opening your emails and enjoying the values you offer! ...keep reading