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Favorite Articles

Lee Pemberton

  1. HEAT! Not Always Safe For Fine Fabrics!
    Jim Pemberton - Fabric Pro Upholstery Specialist
    HEAT&##x21;  Not Always Safe For Fine Fabrics&##x21;

    While it might seem to be easier to approach every cleaning task with the same method, this can result in damage claims, or at the best, unsatisfactory work. With hands-on training, a cleaning professional will quickly learn a variety of techniques to clean and restore fabrics to their customers' expectations....keep reading

  1. Four PROBLEMS You Must Avoid When Removing INK from Upholstery Fabric.
    by Jim Pemberton - Fabric Pro Specialist

    "Cleaning Professionals" are often called upon to remove spots such as ink from diverse types of upholstery fabrics. This is one of the valuable specialty services you can render in your market place, but also one that can contain a moderate risk on your part if you neglect the basics when delivering this service.....keep reading

  1. CARPET - ENCAPSULATION CLEANING
    Scott Warrington / Jim Pemberton
    CARPET - ENCAPSULATION CLEANING

    This Technical Bulletin covers maintenance of commercial carpet using the encapsulation/brush cleaning method. The key to the success of this method is to use a properly formulated encapsulating cleaner....keep reading

  1. Pembertons CLEANTIP Vol 17-#10
    Pembertons Learning Center

    IN THIS ISSUE --
    #1 "Wow!" Check This Stunning Visual with Wood Floor Care
    by Jim Pemberton - Fabric Pro Specialist
    #2 Customer Stories Build Your Brand!
    by Lee Pemberton - the eCleanAdvisor...keep reading

  1. BEWARE!! "Their CRISIS" Can Easily Become "Your DISASTER"!
    by Jim Pemberton - Fine Fabric 'Cleaning Coach'
    BEWARE&##x21;&##x21; Their CRISIS Can Easily Become Your DISASTER&##x21;

    There are times when customers who have had a serious "event", (accidental spill or flood/fire disaster) will give you a call for help!
    When you are presented with a fabric that is extremely soiled, stained, or has had a massive amount of liquid spills, body discharges, water damage, or smoke damage, you need to take the following steps to keep "their crisis" from becoming "your disaster"!...keep reading

  1. CARPET REPAIR AND REINSTALLATION COURSE
    Mark Violand

    The Carpet Repair and Reinstallation Course (RRT) is a must-have class for fire or water damage restoration contractors. Learn how to properly remove wet carpet without destroying it and then reinstall it properly. Find out how to open seams that WILL go back together. Learn how to make the jigsaw puzzle pieces fit back in....keep reading

  1. Pembertons CLEANTIP Vol 17 - #07
    Pembertons Cleaning & Restoration Learning Center

    IN THIS ISSUE --
    #1 5 Tips To Avoid Browning White Natural Fibers
    by Jim Pemberton - Fabric Pro Specialist
    #2 Why Stories Boost Confidence And Trust
    by Lee Pemberton - Your eCleanAdvisor...keep reading

  1. Prospects Are Interested in Your Reputation!
    by Lee Pemberton - the eCleanAdvisor

    "In a world of fake news, the only antidote is our ability to judge the reputation of the people supplying us with information." by Gloria Origgi
    Torrents of information, at this point in the 21st century, is now overwhelming all of us. As individuals or as businesses, we simply cannot keep up with the incoming volume of information that is literally smothering us!...keep reading

  1. The Secret to Solving This Most Common Upholstery Stain Problem!
    by Jim Pemberton - the Fabric Pro Specialist
    The Secret to Solving This Most Common Upholstery Stain Problem&##x21;

    This type of staining has been noticed by cleaners for years, but has become more common because of the explosion of microfibers into the marketplace. You might have also seen this yellow/brown discoloration in the traffic areas of olefin carpet where oily soils are tracked in from the outside. In all such cases, this oily staining is not easily removable with most upholstery cleaning products, and indeed may not be removable at all without these tips!...keep reading

  1. How To Deal With Bad Reviews & Criticism
    by Lee Pemberton - eCleanAdvisor Business Coach
    How To Deal With Bad Reviews & Criticism

    You won't make everyone happy but by responding as suggested in this article, you can take advantage of most of the complaints and negative feedback you encounter while showcasing your professionalism and authority by solving the problem....keep reading

  1. Marketing Your Expertise = Key to a Successful Service Business!
    Jim Pemberton - eCleanAdvisor Cleaning Coach
    Marketing Your Expertise &##x3d; Key to a Successful Service Business&##x21;

    Expertise is a critical element when marketing your professional cleaning or restoration skills, especially in this digital age. Customers, local consumers as well as small businesses, are looking for solutions to their pandemic related cleaning, restoration as well as common maintenance problems, and they want it from trusted sources who clearly show that they know what they're talking about....keep reading

  1. "Rug Chick" Brings Her Program "Rug Disasters… And How To Avoid Them," To Pembertons
    Lee Pemberton

    Lisa Wagner, rug care columnist for Cleanfax Magazine and co-owner of K. Blatchford's Oriental Rug Cleaning in San Diego, is presenting a half-day rug cleaning seminar on Wednesday, October 12th....keep reading

  1. Spots, Stains & Pet Odors - Unique Business Builders!
    Pembertons Cleaning & Restoration supply

    Spots, Stains & pet Odors - Your Unique Business Builders!
    While most beverages can be removed fairly easily with standard hot water extraction procedures, there are key professional spotting services you might plan to have available for your customers, such as:...keep reading

  1. Wall to Wall Wool Carpet is Back! Are You Ready to Clean it?
    by Jim Pemberton - eCleanAdvisor Essential Services Coach
    Wall to Wall Wool Carpet is Back&##x21;                     &##xd;&##xa;              Are You Ready to Clean it&##x3f;

    Wool was once the leading choice for all carpet and rugs, but the synthetic fiber revolution in the late 1950’s vastly diminished wool’s presence in the marketplace! Because of the incredibly low cost of manufacturing nylon, PET (polyester), PPT (Triexta), and olefin; as well as affordable maintenance costs, these synthetics have dominated the floor covering market for over 40 years....keep reading

  1. Successful Business to Business Marketing Requires a Unique Value Proposition!
    by Lee Pemberton - Frugal Educational Marketer

    This is a truly valuable exercise that will help you not only pinpoint the unique value your business has for those you involve, but also help you to create some great testimonials and marketing messages....keep reading

  1. Become a 'Credible Authority' In Your Marketplace 'niche'! - VI
    Lee Pemberton - eCleanAdvisor Business Coach
    Become a &##x27;Credible Authority&##x27; In Your Marketplace &##x27;niche&##x27;&##x21;  - VI

    Another simple, but powerful formula, that can be a big help to you while developing your unique "Expertise" in your local market 'Niche'
    As a recognized authority, your business projects trusted qualities that naturally attracts a growing base of loyal followers....keep reading

  1. Warning! Speed Trap Ahead!
    by Jim Pemberton - Fabric Pro Specialist
    UPHOLSTERY WITH WOODWORK, BUTTONS, AND VELVET CONSTRUCTION WILL TAKE MUCH LONGER TO CLEAN THAN A STANDARD SOFA.

    If you rush an upholstery cleaning job, the risks may be catastrophic! Skipping important testing and inspection steps, or leaving fabric too wet after cleaning could result in very expensive damage claims.
    Thinking ahead and avoiding rushing through upholstery cleaning jobs will lessen the stress and fatigue that such jobs cause, and most importantly help you to avoid costly mistakes that at best will require re-cleaning, and at worst will require replacement!...keep reading

  1. What Truckmount Customers Need to Know:
    Interview with Mike Roden - Sapphire Scientific

    What's the one question cleaners don't ask, but
    should, when they're shopping for a new truckmount?
    Customers often overlook fuel consumption and put too much
    emphasis on CFM. This leads many buyers to purchase more machine
    than they need. The question should be . . .
    ...keep reading

  1. Making Sales When Times Are Tough!
    by Lee Pemberton - eCleanAdvisor Business Coach
    Making Sales When Times Are Tough&##x21;

    Marketing your services is hard enough work when things are going good. But what about when you, your customers, and your marketplace are all facing tough times? Then, everything becomes even more challenging! ...keep reading

  1. Warning! Wrong Cushion Placement Can Create a Claim!
    by Jim Pemberton - Fabric Pro Specialist
    Warning&##x21; Wrong Cushion Placement Can Create a Claim&##x21;

    Important Post Cleaning Steps! What is often not paid attention to are the important "post cleaning steps" that create customer satisfaction, and may protect your company from an expensive claim!...keep reading

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Tips on Managing Priorities 
by Lee Pemberton - eCleanAdvisor Business Coach
Tips on Managing Priorities 

Say you have a clear marketing goal defined and a marketing strategy ready to go. Well done! However, if you want to make sure you reach your goal, you need to make sure that your team is all on the same page. Following are some best practices for keeping everyone in your team on the same page. . . ....keep reading