Favorite Articles

IN THIS ISSUE -----
#1 Prepared To Clean 21st Century Fabrics?
(NO? - Can lead to expensive claims!)
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 4 Strategies to Increase 
Your Email Open Rates 
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

IN THIS ISSUE -----
#1 Three Essential Products (+ Risks) In Removing Oily Soils from Fabric
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    7 Serious Cleaning Business Mistakes That Slow Growth!
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Fabric Protector: Are You Ruining Its Effect
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 How to Tailor Your Visual Stories for Different Media
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

IN THIS ISSUE -----
#1 Watch Out for These Four Problems with Rayon/Viscose Fabrics!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2   Strategic Planning: Make Your Goals "S.M.A.R.T."    
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

This book is a plain-English explanation of how we got into the current economic disaster that developed out of the economics and politics of the housing boom and bust. The "creative" financing of home mortgages and the even more "creative" marketing of financial securities based on American mortgages to countries around the world, are part of the story of how a financial house of cards was built up—and then suddenly collapsed....keep reading

In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market....keep reading

IN THIS ISSUE -----
#1  Three Good Reasons Not To Clean Upholstery with Carpet Cleaning Products!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 Why We Love Email Marketing (And You Should, Too!)
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

Enjoy this conversation with Seth Godin about tribes and why we all need one, how we should be the best in the world at what we do. Seth also answers why he is not on Twitter....keep reading

IN THIS ISSUE -----
#1 Four Big Problems Caused by Tufted Buttons
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2   “Influencer Endorsements” Boost Your Social Proof!
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Why Can't We Find an Upholstery Cleaning Specialist?
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    Guide to Build Your Email List ! 
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 What Happened To My Furniture?
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 Use Before & After “Visual Storytelling”
to Showcase Your Service Benefits!
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

IN THIS ISSUE -----
#1 Beware! "S" Coded Fabrics That  
Create Unrealistic Customer Expectations!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 How to Use Storyboards to Plan 
Your Visual Storytelling Campaigns by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

Obvious Adams: The Story of a Successful Business Man, originally published in the Saturday Evening Post in 1916, is a classic story of a business man in the field of advertising and his journey to business success. It is a story which has lead individuals with business ideas to garner great success in the world of business and in their professions....keep reading

IN THIS ISSUE -----
#1 What Are Those Dark Lines You Left on My Furniture?
by Jim Pemberton - eCleanAdvisor Essential Services Coach
...keep reading

IN THIS ISSUE -----
#1   Three Factors You Absolutely Must Consider Before Accepting any Upholstery Cleaning Job!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2     Using Social Proof on Your Website?
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Your Appearance & Actions Have Ruined My Furniture!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
...keep reading

IN THIS ISSUE -----
#1 "Two Reasons Pet Odor Problems in Upholstery Are Unique"
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    4 Keys to Sustainable Growth
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 My Chair Smells like Dog! . . . But I Can't Stand The Smell of Chemicals Either!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
...keep reading

IN THIS ISSUE -----
#1 BEWARE!! "Their CRISIS" Can Easily Become "Your DISASTER"!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    "What is a Business Growth Mindset?"
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 How To Prevent Texture Damage When Cleaning Upholstery
by Jim Pemberton - eCleanAdvisor Essential Services Coach
...keep reading