Favorite Articles

Running a business blog takes time. At a very minimum, you need to be posting once a week. In addition,for many people writing even a short blog post can be a difficult task. Since consistency is a key fundamental for an effective business blog, and if you're not able to keep it up, this could definitely be a problem. However there is a possible solution. . ....keep reading

IN THIS ISSUE -----
#1  Fine Fabric Alert!
        Four Problems You Must Avoid When Removing Coffee Stains 
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2 8 Reasons Why Email Marketing is Still So Profitable!
             
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

In the past two weeks, I have spoken to two different upscale furniture store owners who have decided to enter the upholstery (leather and textile) and area rug cleaning business for a simple reason: They cannot find a carpet cleaner who specializes in fine fabric, leather, and area rug care!...keep reading

Today, every professional cleaning service needs at the very minimum an internet presence consisting of their own business blog. A business blog offers an excellent touch point with both customers and prospects!
Writing about your own company is too limiting, and really, who cares but you? But writing about the ongoing problems that concern your customers opens up many possibilities....keep reading

IN THIS ISSUE -----
#1 "My Furniture Looks Even Dirtier After That Last Guy Cleaned it!"
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2     How to Use Podcast "Guesting" To Market Successfully! 
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

Believe it or not, most of the customer service interactions that go wrong in our industry are based on complete misunderstandings between the service professional and the customer.
Service professionals need to understand and be ready for this condition, responding appropriately to avoid escalating the situation....keep reading

The best referral sources for your business will always be the ones that know that most about the value you have to offer. One of the few complaints I hear from "Clean Environment" small business owners when it comes to generating business through referrals is that too many of the referrals they receive aren't any good. The referrals either are unqualified, don't need specialized "Clean Environment" services, can't afford those services or just are not an ideal prospect....keep reading

IN THIS ISSUE -----
#1 Pets Are Changing The Cleaning Industry!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    Why Prioritize Your Business Backup Plan? 
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1   Spots That Come Back/Stains That Won't Leave!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2     How to Better Understand Your Market! 
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1  Six Critical Steps For Successful Odor Treatment on Upholstery
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2     Part #1 A Guide to Marketing In Tough Times !
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Pigs in Your Customers' Homes?
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    The 4 Qualities of Businesses That Can Weather Any Storm
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Difficult Spots Don't Always Require Extreme Risks!
They do Require Customer Education!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    Tough Times Require 4 Unique Tools!
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Avoid these Four Expensive Mistakes with Upholstery Fabric Protector
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2   Reasons Your Business Might Not Look Authentic!
by L Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 "The Most Important Stain Removal Tip"
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    How Email Can Grow Your Business:       
by L Pemberton - eCleanAdvisor - Business Coach...keep reading

IN THIS ISSUE -----
#1 "Real World" Microfiber Upholstery Cleaning Tips for Upholstery Cleaners
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2  “Engagement” is The Lifeblood of Email Marketing! 
by Lee Pemberton - eCleanAdvisor Business Coach
...keep reading

This is the last tip in this series, but not the last idea you could use by any means! As I have previously mentioned, it's often the clever way you promote your referral marketing system that can make the difference. This one really lends itself to your creativity. Help a worthy cause...keep reading

Often it's the clever way you promote your referral marketing system that can make the difference.As mentioned last week, your referral marketing effort often just needs the right hook or offer to get people to pay attention. Check this idea out & and see if you can think of ways to creatively wrap your business around this one....keep reading

IN THIS ISSUE -----
#1 Warning! Wrong Cushion Placement Can Create a Claim!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    Is "Over Thinking" Costing You More Than You Realize?
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Testing Mistakes That Can Cost You Big!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2    The 5 Keys to Growing Your "Cleaning Services" Business
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

IN THIS ISSUE -----
#1 Caution: Customer Expectation Disaster Ahead!
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2   Marketing Misconceptions  
in Tough Times!
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading