Favorite Articles

Before you spit out one of these sentences, find out what you can do now to save your business from oblivion....keep reading

Marketing is not a game of chance. It's a game with specific rules that you can learn to play well. Once you learn and master the rules of the game, it's relatively easy to start winning, and to continue winning....keep reading

IN THIS ISSUE -----
#1 Your Cleaning Made My Carpet Turn Violet!.
by Jim Pemberton - eCleanAdvisor Essential Services Coach
#2   The Pros and Cons of Running a Small Business in Uncertain Times 
by Lee Pemberton - eCleanAdvisor - Business Coach
...keep reading

There is no clear guideline as to what makes an ethical practice. Ethics in small business refers to acting in a right or morally correct way with all your business activities.
Here is a list of the expected characteristics of an ethical small service business owner....keep reading

Growing your business doesn't have to be difficult or expensive. Here are some simple ideas designed to help you increase your sales and profit, without draining your budget....keep reading

How well do you really understand the value of your specialty packages of services? -- - - The true value is how it makes things better, as well as saves people money or time, prevents hassles, or solves your customers' most nagging problems. It's not only how your package of services does this, but how it does this differently from other available services in your local market....keep reading

Seeing is believing. Get customers to buy your carpet cleaning services by giving them a first-hand experience. Find ways to demonstrate what you can do for them....keep reading

10 reasons why small businesses like ours in this country are behind the eight ball and what they can do about it. The good thing is, this stuff is all common sense--or it should be. But as an experienced, successful businessperson told me once many years ago, common sense isn't so common." I tend to agree....keep reading

Having worked with carpet cleaners for more than three decades, I've come to realize that, regardless of potential return, the average guy does not want to spend a lot of money on promotion....keep reading

Your business's success and growth depends on your communication with your customer base. They should be able to relate to you and feel that you share their values. One powerful way to accomplish this is through your own personal business story. This is a key foundation story that you need to have in your story selling- repertoire at all times....keep reading

It isn't easy running a business or being an owner/operator during a slow economy like this. The media screeches about job losses, and with the roller coaster stock market; people tend to stop spending, because they're nervous or actually frightened - (but, cleaning trumps buying new when the economy is like this!)...keep reading

It can be really tough to deal with today's difficult customers, especially if you don't have much experience with them. You need a plan that will help you reach a positive outcome, but first, you need to determine why they're upset in the first place. - - - - -This article addresses 4 main issues that a customer can get upset about, and also a few tips to handle each situation:...keep reading

Most People Retain Information from Videos Better Than From Text Copy!
For this reason, your 'smartphone' video is super-important to use because most people today would far rather watch a quick video of your service than try to read glowing text copy....keep reading

A Fine Fabric Specialist recently contacted me regarding a request he received to clean a high value piece of antique furniture. Decades of use has left this furniture with old stains from food and beverages, as well as water stains from unknown sources....keep reading

Introducing 5 new articles with  .  .  .

Tips on How to Deal With Difficult People That You May Meet Daily in Your Cleaning Business...keep reading

What Is a Mindset- and How Can It Help You? A mindset is a set of related beliefs that shape how you see the world and function in it. Your mindset is important because it influences how you act. Your behaviors are based on what you think and believe. We all operate from a certain mindset, even if we're not aware of it. Mastering these patterns of thought is a matter of choice....keep reading

Many of you complain that a post card isn't long enough to sell your services, and I have to say that you are absolutely right - it isn't. It Was Never Intended To Be! The ONLY job of the post card is to make the reader contact YOU....keep reading

The professional floor cleaning industry leaders and experts have been monitoring this phenomenon for some time and found that the only thing consistent is its inconsistency.
My suggestion is that you should play it safe and use neutral to acidic cleaning agents only....keep reading

KEEP YOUR EGO IN CHECK. The adage "fake it until you make it" may be true for some things, but marketing spending is not one of them. Some entrepreneurs lose sight of what's effective when they let their egos dictate promotional spending....keep reading

(exerpt from e-Book 'Effective Blogging For Cleaning Pro's!)
A personalized business blog is a great way to create awareness of your business, and an ideal way to communicate with your customers. It also attracts new potential customers to your company's website....keep reading