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Here are some things to consider in order to make sure you get your pricing right the first time: One of the biggest challenges for any business in our diverse cleaning services industry is setting prices for service offers. It's also one of the most important obstacles to tackle, since it can directly affect the bottom line quicker than most anything else you can do....keep reading

As we enter the 4th quarter of 2020, it is quite obvious that the consumer is wisely being cautious with their money. In this article I am going to share seven practical steps that I have used successfully for over 60 years of self employment and that you might want to review as we face this new "pandemic economy" for what I now believe will be an extended period of months, if not a few years....keep reading

These four skills sound really easy, maybe too easy, but I challenge you to use them and find out for yourself the power they give to your business decisions....keep reading

Focusing on current technical and business trends that have a major effect on 1-10 employee professional cleaning services. IN THIS ISSUE -- Simple Business Truths From Mom by Lee Pemberton, When Bad Things Happen To Good Cushions - by Jim Pemberton, News You Can Use - Is Carpet Grooming Essential? & Resource Corner - Links & downloads & Education Alert....keep reading

If You Want To Reach 'Em, Teach 'Em! - - - -

It's much easier and more rewarding to grow your small service business today with your own unique service packages, using genuine 'Customer- Focused', problem solving marketing tactics. At this very same time, most of your competitors (that can afford it) are using expensive cable TV with selling-based, price driven sales pitches in commodity style marketing!...keep reading

Here are a few little things you can do to allow people to feel comfortable with you, and that's important to both short and long-term positive relationships....keep reading

There is a hidden asset available to most professional cleaning services that can help amazingly in this task. It can be referred to as "Unique Value". This tool is so simple you may be tempted to overlook its value. However, examine this concept a little further to prove to yourself that it can work and then give it a try. You will find that it immediately adds impact to your marketing efforts....keep reading

Conversational marketing is affordable and easy to implement . . . . Incorporating conversational marketing into your marketing strategy isn't going to be expensive to implement. It's just about being there for your customers in an engaging and immediate way using Video, FAQ's, affordable chatbots and other interactive techniques....keep reading

Once a prospect purchases a product or service, your job is just beginning; your job now is to ensure the customer's satisfaction. The way you ensure customer satisfaction is by offering the very best solutions, including products, services, and customer care that you can reasonably offer....keep reading

Showcasing your services using short-form videos is both the easiest as well as the most effective way to jump onto the short-form video marketing bandwagon. These videos are easy to plan out because you don't need be too fancy. Consumers just want to see how they can safely use your service, with explanations from you that make it appear as safe and trustworthy as possible....keep reading

As many of you probably already know, I have been a strong advocate of using postcards to stay in touch with your customers for more than 30 years. However, I am really impressed with he response that I am seeing occur from the simple combination of using postcards and digital media!...keep reading

Here are 8 low-cost , local ways you can market and put your unique solution-based service packages in front of prospects who need and want it.
The one thing most small professional cleaning service businesses have a problem with is being different. And yet, it's probably the number one challenge to the success of one business over another. If you can't show how your business is different than every other businesses like yours, you will be forced to compete on price alone!
Price competition is a losing battle! Grow your business by packaging- your unique, cleaning services. The key to success is to know your local target market as well as possible, both inside and out. Try one or two of these ideas as a part of being different....keep reading

A good blog engages its readers. It encourages them to get actively involved. Unlike regular websites, a blog is a dialog. It's a means of communicating for both you and your customers. When you fully engage them, this boosts loyalty and keeps them coming back for more. Following are some simple ideas to get the interaction going....keep reading

While a business blog is a great tool for building relationships with customers, it turns out that it is also a great tool to help you to increase your business profitability, both directly through the blog and in more indirect ways. Here are several ways you can do that....keep reading

Once testing, inspection, and qualification have told you "What It Is", "How it is Made", "What Happened To It", and "Why Does Your Customer Want it Cleaned", now you need to determine the products you will need to use....keep reading

We have now entered the very best business environment we could ask for as far as our industry is concerned! But no one is going to hand you the business!...keep reading

A great deal of time and effort goes into growing a local professional cleaning service business successfully; especially when each one of these businesses is a little different. However, there are 5 essentials to growing a local cleaning service business and if you keep these in mind, you'll be able to make the right decisions that lead to sustainable growth....keep reading

Social media is an increasingly important way for you to distribute information and communications from your business to a wider, yet still local audience. And, it's also an ideal way for you to communicate better with your existing customers. If you want to be close to your market, social media is absolutely the way to do it! SPECIAL NOTE: REVIEWS have become today's absolutely most powerful word-of-mouth tool!...keep reading

Cleaners who become respected as Fine Fabric Specialists will invariably be asked by furniture stores, designers, fabric protection companies, and of course by their customers to "just take the spot out"....keep reading

I just reviewed the book "Meaningful Marketing" for a second time, and I really like the way the authors Doug Hall and Jeffrey Stamp, lay out the differences between what they refer to as 'meaningful marketing' as compared to what they see as mindless marketing....keep reading