Membergate
Using Social Proof on Your Website?
What Types of Social Proof
Should You Put on Your Website?
Post #5
>>> This is exactly the reason why so many businesses prominently display testimonials and other types of social proof on each page!
>>> People make decisions about what to buy largely based on what their peers say.
This is even more important for both online product, as well as professional cleaning services shopping!
When shopping in an actual store, (with exception of our cleaning services), we can pick up items, handle them, and check them out. Without the ability to do that, consumers rely far more on what others who have already purchased the product or cleaning services have to say!
Here are some very valuable types of social proof that can boost your
website's conversions.
#1 - User Testimonials
>>> Testimonials are recommendations written by customers singing
the praises of your quality services!
A good testimonial has an image of the customer's face and a
personal explanation of the value and impact that your services
have made for them.
>>> "Real life video testimonials" are even stronger!
#2 - Online Reviews
>>> List your business on online review sites and show the content
on your website or provide a link where people can go to read
reviews.
>>> Reviews are an essential part of today's online buying decisions!
#3 - Social Media Activity
>>> A common type of plug-in shows your social media activity
on a sidebar of your website.
It can display people interacting with you on platforms like Facebook
in real time. The plug-in can also allow the visitor to join you on
social media or interact directly with your content there.
#4 - Certifications, Memberships, and Awards
>>> If you belong to any of our professional cleaning industry groups
such as the IICRC, ISSA, etc, should be posted on your website. This works
as a type of indirect social proof by showing that you're a legitimate
part of our industry. Show any certifications or awards you've won
as well.
>>> These demonstrate your worth and show you as someone
trustworthy. Also display any other awards you've won.
#5 - Additionally, Offer Educational Opportunities
>>> If you teach or host training, you are using this as a positive form
of social proof.
>>> On the front page of your website, mention that you offer
workshops, webinars, online courses, or other types of
educational opportunities.
>>> If someone is able to teach, this shows they have expertise in
their field. Add content that shows you teaching so they can
see that you have a classroom of students.
#6 - Endorsements
>>> Reach out to influencers and well-known leaders in your niche
and ask if they'll say something nice about you.
Offer an incentive to sweeten the deal. Be sure to choose people
your market knows and trusts.
Note: Since social proof can push people off the fence and lead them to
make a purchase, you can never have too much of it. Add social
proof to your website, your social media presence, your blog, and
anywhere else you have direct communication with your market.
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